HEALTH

CRN establishes VMS product registry

BY Michael Johnsen

WASHINGTON — The Council for Responsible Nutrition on Tuesday announced it has retained UL, a global independent safety science company, to develop and administer the dietary supplement product registry that CRN says “will help create a fuller picture about the dietary supplement industry for industry regulators and serve retailers as a one-stop shop to help compare product labels.”

“We spoke with a number of very capable companies for this important project, but UL best fit the bill because of its broad knowledge of the supplement industry, its technical prowess and its brand recognition for consumer safety," stated Steve Mister, president and CEO CRN. Mister noted that UL is already well known by the dietary supplement industry and trusted by retailers who use the company’s Prospector database, a service that provides manufacturers with technical data and safety information about the materials and ingredients used in consumer and industrial products.

“We were also impressed with UL’s flexibility in accommodating the range of data fields we want to include that address the important quality discussions taking place within the industry," Mister said. "We are confident that the dietary supplement product registry will provide a viable, adaptable product registry that will serve regulators, retailers, manufacturers and ultimately consumers, over time.”

The online product registry will include full label information for dietary supplements and be accessible via the web. The agreement between CRN and UL calls for the registry to go into an immediate development stage with beta testing to occur this summer and is expected to be up and running by the end of the year.

Over the next few months, about a half dozen companies — ranging from small companies with only a few products to large companies  — will input their labels to a beta version of the database and provide feedback on the process and suggestions for improvements.

CRN member companies will be required as a condition of membership to input all their product labels into the product registry by July 2017, and all dietary supplement companies will be strongly encouraged to do the same.

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Truth Initiative launches summertime anti-smoking road show

BY Michael Johnsen

 

WASHINGTON – A crew of truth "tour riders" are hitting the road to connect with more than one million young people on the Vans Warped Tour and inspire them to be the generation that ends tobacco use for good. Truth is one of the nation's longest running and most successful youth smoking prevention campaigns.

"For 16 years we've had the truth tour help us bring our brand to life," said Eric Asche, chief marketing officer at Truth Initiative, the organization that funds and directs the truth campaign. "Our tour riders are aspirational people who create experiences that live beyond the concert; they embody this generation and inspire others to end smoking in a relatable and more importantly real way."

The riders will arm youth with facts about tobacco and inspire them to use their creativity and social influence to become a generation of tobacco "finishers."

Teen cigarette smoking rates are down to a historic low of 7%, compared to 23% in 2000. But more progress needs to be made as use of other tobacco products like e-cigarettes and hookah continues to rise. Truth created the "Finish It" campaign to empower teens to make their generation the one that ends smoking by giving them the facts about tobacco, sharing progress in the fight against the smoking epidemic and empowering teens to use their creativity to make the fight against Big Tobacco their own.

Since August 2014, the campaign has generated more than 445 million interactions.

"I used to be a smoker until I learned what it was doing to my body," said Alex Heberlein, a truth tour rider from Liberty, Ill. "My own experience drove me to apply to be a truth rider and while on the truth tour this summer, I'm looking forward to connecting with other young people like myself to share some of the surprising facts about tobacco and give them the information they need to make an informed decision about smoking."

The 2016 truth tour will include stops on the Vans Warped Tour. The full schedule for the tour is available at:  thetruth.com/events.

Tour stops feature the iconic orange "truth truck" which is rigged with a DJ booth and dance floor creating a truth "zone" offering games, music, contests and giveaways, including t-shirts, hats, socks and skateboard decks.
 

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Moberg Pharma to acquire 3 U.S. OTC brands from Prestige Brands

BY Gina Acosta

STOCKHOLM — Moberg Pharma has signed an agreement to acquire U.S. OTC brands New Skin, Fiber Choice and PediaCare from Prestige Brands, Inc.

The purchase price is $40 million and the acquired brands will be sold through Moberg’s current OTC channel in the U.S, primarily in drugstores such as CVS, Walgreens and Rite Aid and in mass retailers such as Walmart and Target.

According to Moberg, New Skin is the main profitability contributor in the acquired portfolio and is well aligned with Moberg’s strategic focus on topical dermatology. New Skin is the #1 OTC liquid bandage brand in the U.S. It is an antiseptic that kills germs and dries rapidly to form a clear protective cover.

In addition to New Skin, the acquired portfolio also contains two mature brands, Fiber Choice and PediaCare. Fiber Choice is focusing on digestive health with a compelling lineup of product options for daily fiber supplementation. PediaCare has a strong equity amongst moms based on highly effective products for children, primarily within cough cold and analgesics segments.

“This acquisition is in line with our strategy to add critical mass to Moberg’s U.S. operations as well as a leading topical brand to our core dermatology franchise. This transaction is an excellent use of the proceeds from the bond loan issue earlier this year and the funds released in the recent divestment of non-core brands to Strides Pharma Inc.,” said Peter Wolpert, CEO of Moberg Pharma AB.

 

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