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CRN: Dietary supplement use by U.S. adults more prevalent than indicated by NHNES

BY Michael Johnsen

WASHINGTON — Dietary supplement use by U.S. adults is more prevalent than indicated by published data from the National Health and Nutrition Examination Surveys, according to a new article in the peer-reviewed Journal of the American College of Nutrition. The review article is based on five consecutive years of online market research studies, conducted by Ipsos Public Affairs for the Council for Responsible Nutrition.

According to Annette Dickinson, corresponding author and a consultant for CRN, “This new review adds to the literature about usage patterns of dietary supplement users. The NHANES data is, of course, invaluable, but it only asks respondents about their dietary supplement usage over a 30-day period. The CRN/Ipsos data included regular, occasional and seasonal use throughout the year, which more realistically captures the full scope of dietary supplement utilization.”

The review article noted that overall supplement use as reported by respondents to the CRN surveys in 2007–2011 ranged from 64% to 69%. “Regular” use of dietary supplements ranged from 48% to 53% — levels equivalent to the overall prevalence reported in NHANES. 

The CRN surveys asked regular users whether they used a variety of products or only a multivitamin. Over the five-year period, the percentage of regular users who reported they used a variety of supplements increased, while the percentage that said they used only a multivitamin declined. By 2011, the last of the five years, twice as many regular users said they used a variety of products, compared to those who used only a multivitamin. The primary reasons given for using dietary supplements were “overall health and wellness” and “to fill nutrient gaps in the diet.” 

In agreement with other research cited in a recent review, the CRN surveys documented the fact that users of dietary supplements are more likely than non-users to adopt a variety of healthy habits.

“What the data tells us,” stated Judy Blatman, SVP communications for CRN and one of the study’s co-authors, “is that dietary supplement usage is a mainstream practice, and, contrary to some assertions, supplement users do not use these products as a license to slack off on eating right or exercising, but instead are health-conscious individuals trying to do all the right things to be healthy. They are more likely than non-users to try to eat a balanced diet, visit their doctor regularly, get a good night’s sleep, exercise regularly and maintain a healthy weight.”  

The CRN data and NHANES data both indicate that half to two-thirds of American adults use dietary supplements and that their motivation comes from a desire to stay healthy, Blatman said. "The evidence suggests that supplement use is viewed as one component of an overall wellness strategy.”

 

 

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Report: Hy-Vee opens smaller-format store in Sioux City

BY Antoinette Alexander

SIOUX CITY, Iowa — Hy-Vee has reportedly opened its newest smaller-format store, dubbed Hy-Vee Mainstreet, in Sioux City, according to a local news report.

The store, which is 14,000 sq. ft. — compared with a typical 80,000-sq.-ft. Hy-Vee — includes a pharmacy, according to a news article on SiouxlandNews.com.

According to the article, there are currently Hy-Vee Mainstreet stores in Lincoln, Neb.; Muscatine, Iowa; and Unionville, Iowa.

 

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Julep Beauty raises $30M in funding

BY Antoinette Alexander

SEATTLE — Startup beauty brand Julep Beauty has raised $30 million in additional funding from investors, bringing its total venture funding to $56 million.

"Julep combines tech savvy, a next-generation distribution model and beauty industry know-how in one fast-growing package," stated Mike Kwatinetz, general partner of Azure Capital Partners. "It’s the only beauty brand to truly leverage crowdsourcing and social feedback to create new makeup and skincare products."

New investors Azure Capital, Madrona Venture Group and Altimeter Capital, as well as existing investors Andreessen Horowitz and Maveron, participated in the round. The new investment brings Julep’s total venture funding to $56 million.

The new funding comes at a time of tremendous growth for the company, which saw revenues from e-commerce sales triple in 2013. Julep will use the new funds to continue its pace of e-commerce innovation. Leveraging crowd-sourced product development, Julep quickly brings products to market — 10 times faster than traditional beauty brands, according to the company.

Julep invites customer feedback via online focus groups, brainstorming sessions, Facebook, Twitter, YouTube and Pinterest, and then integrates this feedback into the development process to launch more than 300 nail polishes, skin care products, color cosmetics, and beauty tools per year.

“Julep has truly figured out how to deeply engage women where they already are — social, mobile and web — and leverage those channels to bring customers into the product innovation process,” stated Julie Sandler, principal at Madrona Venture Group. "You simply don’t see this anywhere else in the beauty category, and Julep’s customers are certainly responding. We are excited to support Jane and her bold vision to build the world’s most vibrant, powerful beauty brand.”

In May, Julep will release the Plié Wand, a first-of-its-kind nail polishing tool created and funded by Julep customers that promises to revolutionize the at-home manicure experience.

“As an early investor, we’ve witnessed first-hand the incredible vision CEO Jane Park has brought to this one-of-a-kind e-commerce company, and we’re thrilled to re-invest in Julep’s future,” added Jason Stoffer, partner at Maveron. “Julep is one of the only consumer companies that really understands the omnichannel model, driving incredible sales growth via a mixed e-commerce, subscription, and retail model.”

"The retail industry is in the midst of huge creative disruption, and e-commerce companies that leverage software and big data to transform the shopping experience are the ones that will survive and thrive," stated Jeff Jordan, partner at Andreessen Horowitz. "The global brands of tomorrow will be built online, and we’re thrilled to back a trailblazing company that’s bringing innovation to the enormous beauty market."

 

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