CRN creates searchable database for all NAD decisions regarding supplement advertising
WASHINGTON — The Council for Responsible Nutrition on Wednesday created a free, searchable compilation of all dietary supplement advertising decisions issued by the National Advertising Division since 2007, when the Dietary Supplement Advertising Review Program began.
“This searchable database provides a snapshot of the kinds of claims that are being challenged," CRN regulatory counsel Rend Al-Mondhiry said. "Savvy marketers will view this compilation as a service to the industry, using it as a proactive starting point to compare their own advertising claims with those that have raised red flags, and adjust their claims accordingly before drawing the attention of the NAD, or possibly, the Federal Trade Commission."
The searchable spreadsheet provides access to a descriptive compilation of over 140 challenges reviewed by the NAD. It is searchable by supplement category; product name; advertiser; and the types of claims made. Companies that find trends relevant to their own product lines and marketing can get quick summaries of the cases or subscribe to the NAD’s case reports to get the full decisions.
The search tool is available on CRN’s website.
Packaging for Folgers Instant Coffee Crystals gets new look
ORRVILLE, Ohio — Folgers has unveiled new packaging for its Instant Coffee Crystals.
The new consumer-friendly packaging redesign features an ergonomic shape along with a new 3-oz. size offering, which help make storage more convenient. The packaging also features an easy-open flip top lid that makes a fresh, quick cup of coffee even easier to enjoy.
"Folgers is committed to offering a wide variety of delicious, convenient coffee options no matter what the occasion," J.M. Smucker VP corporate communications Maribeth Badertscher said. "Designed with the instant coffee drinker in mind, the new look of Folgers Instant Coffee Crystals boasts the same rich, flavorful taste and aroma that consumers have always known and loved, now with the added convenience of an easy-to-grip shape and flip top lid."
The newly redesigned Folgers Instant Coffee Crystals are available in both Folgers Classic Roast and Classic Decaf varieties for a suggested retail price range of $3.49 to $3.69. Folgers Instant Coffee Crystals also are available in single-serve packets in Folgers Classic Roast (7-count package) and Decaf Roast (6-count package) varieties for approximately $1.09 each.
Sprout Foods expands portfolio, overhauls packaging
BALTIMORE — Sprout Foods is adding new toddler puree snacks to its portfolio and also will introduce more convenient product packaging, the company announced at the Natural Products Expo East in Baltimore.
Joining Sprout Foods’ line of organic puree snacks are acai, raspberry, blueberry and blackcurrant. Additionally, Sprout Foods’ BPA-free, eco-friendly packaging will now feature a new choke-free, twist-off cap and dispensing spout. The cap can be used to reseal the package, and the spout encourages independence and self-feeding, the company said.
Sprout Foods’ new packaging and products will appear on store shelves this fall.