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CRN annual meeting to incorporate crisis-management workshop

BY Michael Johnsen

WASHINGTON — Crisis-management expert Brian Ellis, EVP CRT/tanaka, will lead an interactive breakout session at The Conference: CRN’s Annual Symposium on Dietary Supplements, the Council for Responsible Nutrition announced Tuesday.

The session will encourage participants to engage in a simulated, real-world crisis scenario that would put a company’s reputation, profitability and future into jeopardy. Participants will immerse themselves in a realistic, virtual crisis situation focused specifically on an issue related to the dietary supplement industry.

The unique session, developed exclusively for this year’s annual conference, will teach participants first-hand what is involved in developing a crisis communications plan and managing the plan in real time, taking into account the importance of employee, external stakeholder and media communications; quick response time; and reputation management.

“When your company is in a crisis situation, whether it’s a hurricane shutting down your plant or [a Food and Drug Administration] product recall, you need to move at lightning speed, and having a game plan in place ahead of time will make it easier for you to do that,” stated Judy Blatman, SVP communications at CRN. “This session will be a lot more fun than handling an actual crisis, but it will also get you thinking in a serious way.”


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Roundtable outlines steps for overcoming oral health barriers facing the U.S. Hispanic community

BY Allison Cerra

BOCA RATON, Fla. — Together with Procter & Gamble brands Crest and Oral-B, the Hispanic Dental Association Foundation gathered a roundtable of leading dental professionals, oral health researchers and policy-makers to discuss why U.S. Hispanics lag behind other Americans in many aspects of oral health.

The roundtable — which took place during the Hispanic Dental Association’s 2012 annual meeting, part of a multicultural oral health summit in Boca Raton, Fla. — discussed findings from a 2011 survey that was conducted by the HDAF (and sponsored by Crest and Oral-B), as well as ways to address Hispanics’ barriers and knowledge gaps.

In the "Hispanics Open Up About Oral Health Care" survey, which pooled responses from 1,000 Hispanic adults and 1,000 adults from the general population ages 18 years and older who live in the continental United States. Highlights from this research included:

  • When asked if cavities will go away on their own if you brush regularly, almost one-third of Hispanics (30%) responded that they believe this statement is true or did not know the answer, when in fact the statement is false. About half or more Hispanics also incorrectly answered true/false statements or were uncertain about the importance of brushing versus flossing, whether bleeding is normal during brushing, and if mouthwash provides oral health benefits beyond just freshening breath;

  • Nearly 1-in-5 (18%) Hispanics have not visited the dentist at all in the past two years, compared to 12% of the general population; and

  • Approximately 6-in-10 Hispanics feel that a higher representation of Spanish-speaking and Hispanic dentists/hygienists in their community would help them "a lot" in achieving and maintaining better oral health.

"The survey was a critical starting point for raising awareness of the gaps in oral health knowledge and access to care among U.S. Hispanics. Now is the time to face these challenges head on," HDAF spokeswoman Sarita Arteaga said. "The experts agreed that while dental professionals may serve on the front line of oral health care, it is up to the entire community to take a more active role to ensure Hispanics have meaningful short- and long-term access to good oral care and education."

The results of the survey prompted roundtable participants to identify the following priorities:

  • Close the communication gaps between dental professionals and medical practitioners through continuing education programs and open dialogues at relevant meetings and professional conventions;

  • Educate patients on the consequences of poor oral hygiene and the benefits of home care and prevention by creating culturally relevant learning opportunities through community gathering centers; and

  • Identify local ambassadors to amplify the oral health message and serve as the coach in their community’s oral health routine.

As part of their partnership, the HDAF, Crest and Oral-B will be making a donation to the Caridad Center on behalf of roundtable participants for their work to improve the state of oral health among U.S. Hispanics. The Caridad Center is a free dental clinic serving Palm Beach County’s underprivileged population including local Hispanic families, the association said.

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Carma Labs celebrates 75th anniversary

BY Michael Johnsen

FRANKLIN, Wis. — Wisconsin governor Scott Walker helped ring in the 75th anniversary of Carma Labs last week at the company’s facilities.

Carma Labs, makers of Carmex, was founded by Alfred Woelbing in 1937 and is today a third-generation, family-owned-and-operated business that currently is run by grandsons Paul and Eric Woelbing.

For local news coverage of the event, click here.


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