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CRN adds White House insider to its annual meeting docket

BY Michael Johnsen

WASHINGTON — The Council for Responsible Nutrition on Wednesday announced that former White House press secretary Robert Gibbs will be a featured speaker at The Conference, CRN’s annual symposium for the dietary supplement industry.

“Robert Gibbs is a talented and seasoned communications professional who helped President Obama shape his message while in the Senate, on the campaign trail and most recently in the White House," stated Steve Mister, CRN president and CEO. "His familiarity with the president, his expertise on numerous critical policies currently being discussed in Washington and his lengthy record of success make him uniquely qualified to speak to attendees."

Gibbs will provide his thoughts on the current political environment and share his insider perspective on the inner workings of the Obama administration, CRN stated. Gibbs also will discuss recent changes to healthcare laws and other important issues he worked on throughout his tenure in the White House.

Gibbs was the 28th White House press secretary, working for President Barack Obama. He was the communications director for then-U.S. Sen. Obama and Obama’s 2008 presidential campaign. Prior to joining Sen. Obama’s team, Gibbs was press secretary of John Kerry’s 2004 presidential campaign and has previously specialized in Senate campaigns, having served as communications director for the Democratic Senatorial Campaign Committee and for four individual Senate campaigns, including those of Obama in 2004 and Fritz Hollings in 1998. Gibbs also was the press secretary of former Rep. Bob Etheridge, D-N.C.

Gibbs left his White House position in February 2011 and currently is working as a senior strategist to the Obama/Biden 2012 re-election campaign.

The Conference takes place Oct. 19 to 22 at the Terranea Resort in Rancho Palos Verdes, Calif.

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Stop & Shop gears up for back to school with new initiatives

BY Allison Cerra

FAIRFIELD, Conn. — Stop & Shop has expanded its A+ School Rewards program and is introducing healthy store tours for kids.

The A+ School Rewards program — which allows customers to designate the points they earn for every dollar spent at Stop & Shop to the school or schools of their choice by registering their Stop & Shop card at StopAndShop.com — increase its contribution to help fund schools with a commitment of $2.5 million.

Also new this year, customers can earn double points on the purchase of select bonus products throughout the program, as well as triple points when they purchase items labeled by the retailer’s exclusive Healthy Ideas labeling system. The Healthy Ideas product labeling system helps customers identify healthy options as they shop the aisles, Stop & Shop said.

What’s more, Stop & Shop said it is offering Kid Healthy Ideas store tours, through a partnership with Field Trip Factory, a new field trip program that reinforces the nutrition and healthy living curriculum taught in local schools.

"With increasing rates of childhood obesity in this country, Kid Healthy Ideas provides children with a fun and interactive way to learn about proper nutrition and health," said Mark McGowan, president of Stop & Shop’s New England division.

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Upsher-Smith’s AmLactin broadens consumer outreach via Facebook

BY Antoinette Alexander

MAPLE GROVE, Minn. — Upsher-Smith Labs, maker of the AmLactin family of moisturizers, has announced the launch of the AmLactin Facebook page.

Fans who join the AmLactin Facebook community will receive a $3 coupon for any AmLactin moisturizing body lotion or cream.

"We want to give our fans the inside scoop on exclusive promotional offers, free product giveaways, additions to the AmLactin product line and other skin care goodies — and Facebook just makes good sense," stated Tina Fehr, senior product manager for AmLactin. "We know our customer[s] [are] extremely loyal and we want to hear from them. Facebook provides the perfect venue to communicate."

"Not only is Facebook a natural fit, it will be a place where our AmLactin customers will realize they aren’t alone in their dry skin predicament," Fehr added. "Others are experiencing the same situation. We know what they are going through, and appreciate their feedback. The AmLactin Facebook community will bring a new sense of connection to those suffering from dry skin."

The line includes AmLactin moisturizing body lotion, AmLactin moisturizing body cream, AmLactin XL moisturizing lotion for severe, dry skin, and AmLactin foot cream therapy. The products are available at such retailers as Costco, Walmart, Walgreens and CVS.

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