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CRN adds political journalist Ron Brownstein to association’s Annual Symposium card

BY Michael Johnsen

WASHINGTON — The Council for Responsible Nutrition last week announced that Ron Brownstein, whom the Washington Post called “one of the gold-plated names of political journalism,” has been added to the speaker line-up at The Conference: CRN’s Annual Symposium for the Dietary Supplement Industry, taking place in Park City, Utah, Sept. 18 to 21.

“Clearly Mr. Brownstein is an influential force in national politics and is at the hub of D.C.’s movers and shakers,” stated Judy Blatman, SVP communications, CRN. “His insights on how politics, policy, journalism and health care converge should be fascinating for our conference attendees.”

Serving as the political director of the Atlantic Media Company, the editorial director of the National Journal and a senior political and election analyst for CNN, Brownstein regularly contributes to The Atlantic, and pens a bi-weekly column in the National Journal and the Los Angeles Times.

Before taking over the political coverage for the Atlantic Media Company, Brownstein was the national political correspondent and a columnist for the Los Angeles Times, twice earning him recognition as a finalist for the Pulitzer Prize for his coverage of the 1996 and 2004 presidential elections.


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IRI names former Groupon executive to EVP global operations and data science

BY Michael Johnsen

CHICAGO — IRI on Monday announced it has named former Groupon executive Hoyoung Pak to the position of EVP global operations and data science. Pak is a member of the executive team and is reporting to Andrew Appel, president and CEO, IRI. 

“IRI is squarely focused on delivering robust operating performance, and Hoyoung’s 20 years of experience and strong track record of leveraging creative operational strategies in highly complex environments such as ours will be critical as we work to deliver even more value to our clients,” Appel stated. “His talent for elevating the customer experience and pinpointing client growth opportunities make him an excellent fit for our executive team as well as an already strong contributor towards achieving our ‘growth delivered’ strategy.”

Prior to joining IRI, Pak served as SVP operations at Groupon, where he led customer service, merchant services and editorial, including all aspects of the customer experience, and spearheaded global efforts to improve productivity. In this role, he deepened loyalty and engagement by rolling out new products, such as Groupon Now for yield management, Groupon Rewards to drive customer loyalty, and Groupon Scheduler to manage appointments/reservations online, resulting in a more-than 30% increase in merchant retention and a 50% improvement to productivity through process and systems enhancements.

Prior to Groupon, Pak held multiple leadership positions at Discover Financial Services. 

Pak spent four years in engineering research and development and completed a post-doctoral fellowship at Sandia National Laboratory. He holds a bachelor’s degree, master’s degree and a doctorate in electrical engineering from the University of Illinois and an M.B.A. from Northwestern University.


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Ads for Roxane Labs win national awards

BY Alaric DeArment

NEW ALBANY, Ohio — Advertisements for Roxane Labs made by Prism Marketing won three Aster Awards and an award from Healthcare Marketing Report, Prism said.

In addition to Healthcare Marketing Report’s Merit Award for social media, for Roxane’s animated digital advertisement, Prism’s ads for Roxane the Aster Awards’ Gold Award for a total advertising campaign; a Silver Award for a website series; and a Silver Award for a magazine advertising series.

"We are proud to share these national awards with our outstanding clients," Prism Marketing president Michelle Adams said. "Our goal with each and every project is to engage and educate specific groups of people, and to be recognized again for those efforts is an honor."

The company also won awards for ads it produced for OhioHealth and the Cancer Support Community Central Ohio.

 

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