HEALTH

CRN adds four companies to membership roster

BY Michael Johnsen

WASHINGTON — The Council for Responsible Nutrition on Monday announced the addition of four new member companies to its membership roster, including voting members Piping Rock Health Products and Post Holdings and associate members Baker, Donelson, Bearman, Caldwell & Berkowitz and Midi Labs.

“As the dietary supplement industry continues to grow, we’re pleased that companies such as our newest members continue to show interest in being part of the industry’s leading trade association,” stated Steve Mister, president and CEO, CRN. “We look forward to collaborating with these companies and to benefitting from their expertise and knowledge, as we solidify the industry’s direction toward greater accountability to consumers.”   

“We are proud to join this team of key players in the dietary supplement industry,” stated Scott Rudolph, CEO at Piping Rock Health Products, in a separate release. “The CRN has set the standards for quality, safety, and efficacy in its commitment to the consumer — something Piping Rock has always stood for. In fact, I was instrumental in helping craft the vision for the CRN many years ago when the organization was in its infancy stages of development and creating its vision for the future."

Piping Rock Health Products is a wellness company and manufacturer and distributor of dietary supplements, aromatherapy and health products. Family owned, the company boasts three generations and more than forty years of expertise in the nutrition industry. Piping Rock’s wholesale divisions include popular products such as Nature’s Truth, Sundance Vitamins and Princeton Research Health brands.

Post Holdings is a consumer packaged goods holding company operating in the center-of-the-store, foodservice, food ingredient, private label, refrigerated and active nutrition food categories. Post's active nutrition businesses market and distribute protein beverages, bars, powders, nutritional supplements and gels sold primarily under the PowerBar, Premier Protein and Dymatize brands.   

Baker Donelson is a full service law firm whose attorneys regularly practice in the most dynamic areas of FDA. The firm takes a creative approach, encouraging innovative solutions, all based on in-depth knowledge of the issues, entities and rules and with a pragmatic, realistic application of that knowledge. Baker Donelson gives clients access to a team of more than 650 attorneys and public policy advisors, all seamlessly connected across 20 offices throughout the Southeast and Washington, D.C.

And Midi Labs is an FDA-registered, cGMP-compliant veteran-owned small business   providing contract laboratory services and technologies for food and supplement manufacturers, personal care, pharmaceutical, agri-bio and research industries, including analysis for quality control and label requirements.

 

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Moberg Pharma closes acquisition of 3 Prestige Brands OTCs

BY Michael Johnsen

STOCKHOLM – Moberg Pharma on Friday announced that the acquisition of three over-the-counter brands from Prestige Brands has been completed as part of a deal worth $40 million.

The acquired portfolio includes New Skin, a leading OTC liquid bandage brand that kills germs and dries rapidly to form a clear protective cover. In addition to New Skin, the acquired portfolio also contains two mature brands, Fiber Choice and PediaCare. Fiber Choice focuses on digestive health while PediaCare has a strong equity among moms, primarily within cough cold and analgesics segments, Moberg reported.

The acquired brands will be sold through Moberg’s current OTC channel in the U.S, primarily in retail pharmacies including CVS, Rite Aid, Walmart and Walgreens and the OTC section in Target.

In a separate release, Prestige Brands noted that proceeds from the sale will be used to pay down debt and accelerate de-leveraging.

 

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Atkins introduces DTC meal kit solution

BY Michael Johnsen

DENVER  – Atkins Nutritionals on Thursday launched its first offering of easy step-by-step meal kits for consumers interested in convenient home delivery of Atkins low-carb products. While Atkins is primarily a whole foods-based program, the meal kits allow people with busy lifestyles to get everything they need to get started quickly, including Atkins frozen meals, snacks and easy-to-follow menus with shopping lists, all delivered to their door.

Atkins Meal Kits cover a week's worth of food and tools, with three different options to choose from for one's needs and lifestyle. All Meal Kits are offered exclusively at Atkins.com with a current offer for free shipping and 5% off on orders for a limited time.

The Meal Kits may also be purchased as a recurring subscription.

"While we encourage and guide consumers on how to prepare meals with the variety of foods enjoyed on Atkins, the Atkins Meal Kits take all of the guesswork out of preparing meals and snacks, and offer simplified options for the low-carb lifestyle," stated Joseph Scalzo, president and CEO, Atkins Nutritionals. "With more consumers interested in home delivery food services, the Atkins Meal Kits are ideal for today's on-the-go individuals who want the convenience of having delicious low-carb food delivered directly to their door."
 

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