HEALTH

CRN adds 6 companies to roster

BY Michael Johnsen

WASHINGTON — The Council for Responsible Nutrition on Wednesday announced the addition of six new companies to CRN’s membership roster, including voting members Ganeden, Japan Bio Science Laboratory, Kappa BioScience, Natreon and Renew Life Formulas and associate member Perkins Coie. 
 
“We look forward to working with our newest members,” stated CRN president and CEO Steve Mister. “Our members and their support give us the ability to speak for the industry. As we expand our membership roles, we strengthen our voice, our political influence and our ability to garner consensus.”
 
Ganeden an ingredient supplier featuring probiotic research and product development. Japan Bio Science Laboratory is the largest producer of Nattokinase, an enzyme discovered in the traditional Japanese fermented soy, Natto. Norwegian-based Kappa Bioscience is a dedicated forerunner in advanced K2 MK-7 vitamin production. Natreon is a U.S.-based ingredient supplier with a research and development facility in India. And Renew Life’s mission supplies digestive wellness supplements including probiotics, fiber, digestive aids, enzymes and internal cleansing. 
 
Perkins Coie is a legal service provider with more than 1,000 lawyers in 19 offices across the United States and Asia. 
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Allergan adds to Refresh Optive line with new Gel Drops

BY David Salazar

DUBLIN — Allergan announced Wednesday that it had launched a new OTC artificial tear called Refresh Optive Gel Drops for patients who need a thicker artificial tear for dry eye relief. The gel, available in 10-mL bottles, uses glycerin and CMC to bind to the eye for longer-lasting relief.

“With Refresh Optive Gel Drops, eye care providers now have an even more comprehensive line of artificial tear types to offer to their patients with individual needs,” Joseph Vehige, Allergan’s VP consumer eye care research and development, said. “Leveraging the latest technology from Optive, the new multi-dose Gel Drops help dry eye patients find comfort any time, day or night.”

The drops are part of Allergan’s Refresh America initiative to provide American first responders with free eye drops. For every package purchased, Allergan will donate a product, up to a $250,000 value. 

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Lifes2good launches Pettura supplements for dogs

BY David Salazar

CHICAGO — Lifes2good, the VMS company behind Viviscal hair supplement, is rolling out its new Pettura line of vitamin supplements for dogs to select CVS and Kinney Drugs vitamin aisles. The line is being released when, according to a Lifes2good survey of 500 pet owners, only a quarter report giving their dogs a vitamin.

“I recommend supplements to pet owners because they are a valuable component of a comprehensive care program for animals,” Dr. Jeffrey Lee, a veterinarian and veterinary consultant at Harbor UCLA Medical Center, said. “Throughout a dog's lifespan vitamins are needed for different reasons, from overall growth as a puppy and receiving an adequate amount of vitamins as a senior.”

Pettura is sold as a liquid formula with a pre-measured pump that can be added to food or a treat, and has five different formulations that retail for $29.99:

  • Calming, which is designed to lower a dog’s stress levels with valerian root, chamomile and L-tryptophan;
  • Multivitamin, which has antioxidants and supports general pet wellness and immune system function;
  • Healthy Joints, for flexibility and mobility that reduces discomfort among aging dogs; and
  • Oral Health, which freshens breath and reduces tartar without brushing;
  • Skin and Coat, for keeping a dog’s coat shiny and healthy

“People understand that eating right and getting enough vitamins are essential to a proper diet regimen, but there is a disconnect when it comes to our pets,” Pettura’s brand marketing manager Stevie Jones said. “Supplements can be very beneficial to maintaining a pet's general health and wellness during their lifetime. By launching our line, we hope more people start making supplements part of their dog's daily routine — just like they do for themselves.”

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