HEALTH

CRN addresses study claiming children’s vitamins generally exceed RDAs

BY Michael Johnsen

NEW YORK — The Council for Responsible Nutrition on Monday helped to tone down the conclusions of a recent study reported by Reuters Health that found vitamin supplements marketed for infants and children contained more than the recommended amount of individual vitamins. 

Specifically, the study found that supplements marketed for older children contained five times the recommended amount of vitamin C. And the average amount of biotin in children’s supplements was as much as nine times the RDA. 

According to the report, researchers found that in all but one case (vitamin D) the average vitamin content of those supplements exceeded what’s recommended. "What we did is compare what’s on the labels for [children’s vitamins] to the recommended daily allowance or adequate intake," Michael Madden, lead author of the study from the Lake Erie College of Osteopathic Medicine, told Reuters Health.

However, the study did not identify any health concerns with use of the children’s supplements. 

According to CRN SVP scientific and regulatory affairs Duffy MacKay, the recommended daily allowances as issued by the Institute of Medicine haven’t been updated recently. Further, he suggested to Reuters Health, the new study did not distinguish between multivitamins and single-letter vitamins. "There are reasons why some of the vitamins would contain more than the RDA," he said. For instance, single vitamin supplements could be made for kids who are deficient in that particular vitamin.

MacKay recommended parents read the supplement label and ascertain whether or not to give the supplement to their children after talking to their pediatrician. 

 

 

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MarketsandMarkets projects the nutraceutical ingredient market to reach $33.6 billion by 2018

BY Michael Johnsen

DALLAS — MarketsandMarkets projects the nutraceutical ingredient market will grow from $23.8 billion in 2013 to $33.6 billion in 2018, with a compound annual growth rate of 7.2%, according to a report released Tuesday.  

Growing awareness and reliability on the nutraceutical products is offering a strong consumer base for the market, the company noted. Nutraceutical ingredients are essential for various health purposes and prevent chronic diseases that may occur due to lack of required nutrients in the body. With changing lifestyles, consumers are tilted towards healthy diet and are more concerned about the consumption of healthy nutrients due to fear of deficiency and chronic diseases. "Therefore, the market for these ingredients is getting a push and is served with wide opportunities," MarketsandMarkets stated. 

Dietary supplements form the major application of nutraceutical ingredients. The market for dietary supplements is expected to reach $13 billion by 2018, whereas a functional beverage is expected to experience the highest growth rate of 7.4% from 2013 to 2018.

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Hygenic/Performance Health generates $18,000 for Pink-Link Breast Cancer Support Network

BY Michael Johnsen

AKRON, Ohio — Hygenic/Performance Health, maker of Perform Pain Reliever, on Tuesday announced that the company had increased in-store activity with an Instant Redeemable Coupon program in support of Pink-Link Breast Cancer Support Network, an online support resource for women affected by breast cancer. For each coupon redeemed, Hygenic/Performance Health donated a portion to Pink-Link. 

The program ran during Breast Cancer Awareness Month and concluded with a total donation of more than $18,000 to Pink-Link.   

“Hygenic/Performance Health is an integral partner in supporting Pink-Link, and I am truly grateful for their generous donation,” stated Vicki Tashman, founder of Pink-Link. “Their 2013 donation is essential to our mission, connecting breast cancer survivors online. These funds will go directly to our community outreach efforts so that all survivors can receive the support, information and encouragement they need during treatment and on their journey to a healthy survivorship.”

Pink-Link is a nonprofit organization, and all breast cancer support services are free. Pink-Link’s key service, an online database of breast cancer survivors, provides an intimate and personal link between breast cancer survivors. This "mentor-survivor" relationship provides the essential ongoing support needed to endure treatment of breast cancer.

“This annual program, which we launched in 2010, has resulted in a total donation of nearly $50,000 to the Pink-Link Breast Cancer Survivorship Network. Pink-Link is an outstanding organization, and we are honored to be a part of the fight," said Chas Tabone, trade marketing manager for Hygenic/Performance Health. "It’s gratifying to see our donation go directly to those affected by this terrible disease. Every year I am humbled by the experience and thankful to be a part of this initiative. Vicki and her team at Pink-Link are great partners and appreciate our contribution,” he said.  “I also want to thank all our retailer partners and customers who participated in the Perform Breast Cancer IRC Program. Without their support, this donation would not have happened."

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