BEAUTY CARE

Crest Pro-Health, Oral-B team up to alert Hispanic community to gingivitis

BY Antoinette Alexander

MIAMI Procter & Gamble’s Crest Pro-Health and Oral-B brands have teamed up with Dr. Ivan Lugo, past president of the Hispanic Dental Association and Associate Dean of Temple University School of Dentistry, to raise awareness of gingivitis in the Hispanic community.

According to The Centers for Disease Control and Prevention’s Third National Health and Nutrition Examination Survey, gingivitis, a form of gum disease, affects 1-in-2 adults in America, including Hispanics. The Mexican-American population has one of the highest percentages of prevalence.

“As an active member of the Hispanic dental community I am proud to be the spokesperson for this initiative to raise awareness in our community on how to help prevent and treat oral health conditions, like gingivitis,” stated Lugo.

As part of the initiative, Crest Pro-Health and Oral-B are promoting a four-step, at-home dental routine:

  1. Brush twice a day with a toothbrush with bristles that are able to surround each tooth to clean the entire tooth surface. It is highlighting the Oral-B Vitality Precision Clean Power Brush, which moves at nearly 8,000 times a minute to reduce up to two times more plaque than a regular manual brush.
  2. Next, use a specialized toothpaste to fight gingivitis, such as Crest Pro-Health toothpaste.
  3. Floss at least once a day to remove plaque and food particles between teeth at the gum line. For example, Crest’s Glide Deep Clean Floss is made with Gore-Tex, a micro-textured material resistant to shredding.
  4. The final step is to rinse with an anti-gingivitis mouthwash, such as Crest Pro-Health Oral Rinse, to remove leftover particles and kill the germs that cause plaque, gingivitis and bad breath.

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Ryan Sheckler signed to Proactiv TV ads

BY Alaric DeArment

PALM DESERT, Calif. Direct-response TV advertiser Guthy-Renker is putting a new face on its acne treatment, Proactiv Solution, the company announced Wednesday.

A new series of TV commercials, airing in June, will feature television star and professional skateboarder Ryan Sheckler. The Web site for the treatment has testimonials from several celebrities, including Jennifer Love Hewitt, Vanessa Williams and Jessica Simpson.

Two Stanford University-trained dermatologists, Katie Rodan and Kathy Fields, developed Proactiv Solution, which entered the market in 1995. Guthy-Renker markets the treatment, selling it online and over the telephone.

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P&G predicts rise in costs

BY Alaric DeArment

NEW YORK Buyers of Proctor & Gamble products could soon pay higher prices.

Dow Chemical, one of P&G’s main suppliers of the materials it uses to make its products, has had to increase costs by up to 20 percent to defray rising prices of energy and raw materials. P&G does not know how much that will affect prices of its own products, whose prices have already increased this year by between 6 and 10 percent.

The company reported that first-quarter spending on raw materials had increased by 42 percent, and that the increase in prices for its materials was the largest in its 111-year history.

Dow’s stock price was down by 0.03 percent at 2:57 p.m. Thursday on the New York Stock Exchange.

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