BEAUTY CARE

Crest Pro-Health introduces Complete Rinse

BY Antoinette Alexander

CINCINNATI Procter & Gamble’s Crest has announced the introduction of its new Crest Pro-Health Complete Rinse with fluoride.

Crest Pro-Health Complete Rinse promises to provide six benefits in one: rebuild enamel, help prevent cavities, clean teeth and gums, kill bad breath germs, and freshen breath.

"We wanted to create a mouth rinse that, when paired with brushing, would provide comprehensive oral care," stated Christine McGovern, brand manager at P&G. "Crest Pro-Health Complete Rinse provides benefits for your mouth with the added power of fluoride to help individuals improve their oral health. With the use of this new rinse, we hope individuals will have more confidence in the health of their mouths going into their next dental check-up."

Crest Pro-Health has partnered with Dr. Jamie Sands, a family and cosmetic dentist based in Studio City, Calif., to offer consumers tips and tools to help improve their oral health. Consumers can access information and expert advice from Sands, as well as test their oral health knowledge by visiting AOL Health’s Dental Health Care Center at AOLHealth.com. 

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Hard Candy revitalizes brand with new innovations

BY Antoinette Alexander

NEW YORK Cosmetics brand Hard Candy will roll out new product categories, shades and technology exclusively at Walmart and Walmart.com in mid-October.

 

New categories include:

  • Glamoflauge: ­Heavy-duty, highly pigmented, multi-use concealer for ultimate coverage. You can hide everything from dark circles and blemishes to tattoos. It is available in three shades that match most skin tones. The product is priced at $6;
  • Hide & Glow Cheek: Cheek tint that brightens cheeks for a just-pinched natural flush. The lightweight formula blends evenly into skin and promises to last for hours. It comes in two coordinated shades that can be worn alone or blended together. The price is $6;
  • Glow All The Way: ­A pearly, luminizing highlighter that can be applied to the face or body for a luminous, sun-kissed bronze or pearlescent glow. Infused with 24-karat gold and available in bronze and pink. The price is $8;
  • Big Curls Don’t Cry: ­Hard Candy’s waterproof mascara, available in black. The price is $6;
  • Inked Up: Medical-grade ink helps make these temporary tattoos look as close to the real thing as possible. Available in Birds & Branches or Hearts & Crowns, each kit comes with three sheets of chain art and three sheets of icons. The price is $5;
  • Show Girl’s secret glitter glue: Put a few drops of glitter glue in the cap, dip brush in and dip into Show Girl loose glitter for a long-lasting sparkle on face and body. Can be applied to eyelids or any other skin surface. The price is $5;
  • Eye Def: ­This formula coats the lid with super-fine glitter and a base shadow color. Coverage and sparkle in one application that promises not to budge. Ultra-pigmented shades are infused with flecks, and there’s an oversized, angled, doe foot applicator. There are eight shades to choose from. The price is $6;
  • Mini Must Haves: Naturally Naughty (a natural palette) and Bad Girl Next Door (a smokey palette) are new Hard Candy kits that contain mini versions of Lash Tinsel, Take Me Out liner, eye shadow primer, Ginormous mascara and two Kal-eye-descope shades; First Flush (a just-blushed palette) contains mini versions of Sheer Envy face primer, Blush Crush, plumping serum and Glow All The Way. Glamazon Glow (a sun-kissed palette) contains mini versions of  Sheer Envy face primer, So Baked bronzer, Plexi Gloss and Glow All The Way. The First Flush and Glamazon Glow kits are new to the Hard Candy collection. Each kit retails for $8; and
  • Limited Edition Just Nails:­ Four new shades and a matte top coat that will transform any color from shiny and glossy to a matte finish in seconds. Look for its first re-introduction of heritage shades as it welcomes back SKY, ­the polish that kicked off the brand. The polish is priced at $5.

 

 

Shade revisions include:

  • Lash Tinsel: A teal color, UFO has been added to the glittering mascara collection. The price is $6;
  • Plumping serum:­ This collection is one of Hard Candy’s hottest, and now it has added colors with incandescent pearls and optical brighteners that are designed to brighten teeth. There are new shades in pinks, fuchsias and nudes. The price is  $6;
  • Visibly Wet: ­These glossy lip pencils are available in five new shades with mega pearls and intense glitters. The price is $6;
  • Take Me Out glitter liners:­ Rounding out the collection of sparkling glitters are five new shades, including silver, teal, purple, gold and blue. The price is $5; and
  • Glitteratzi eye glitter gel: Hard Candy adds Frosting,­ a fuchsia shade, to the collection. The price is $5.

 

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Datamonitor notes knowledge gap, concern over natural personal care products

BY Antoinette Alexander

NEW YORK Many consumers worldwide believe that personal care products formulated with natural ingredients are better for them; however, they still are concerned about product efficacy, and most consider themselves unknowledgeable when it comes to the impact of chemicals on their health, according to recent research by research-firm Datamonitor.

More than half (52%) of consumers globally believed that natural ingredients were better for them, and they believed that synthetic ingredients could irritate the skin due to the chemicals used, such as phthalates, parabens and triclosan. They also increasingly are looking for natural alternatives, according to Datamonitor’s July/August 2010 consumer survey. It is this "healthy halo" that consumers feel when they use natural rather than synthetic ingredients that has driven the market for natural personal care products.

Globally, Datamonitor also found that 57% of consumers were either extremely concerned or somewhat concerned about knowing the ingredients used in cosmetics and toiletries. There was, however, a significant knowledge gap, as the Datamonitor survey found that only 16% of global consumers considered themselves highly informed about the impact of chemicals used in everyday products on their health.

Despite the growing concern over the ingredients used in personal care products, consumers also were found to be ambivalent about the efficacy of natural ingredients in personal care. Datamonitor found that 37% of global consumers agreed with the statement, "Health and beauty products formulated with natural ingredients are equally as effective as non-natural products." Meanwhile, 44% of consumers neither agreed nor disagreed. The data suggested that marketers still have some way to go to convince consumers that natural ingredients are just as effective as synthetic ingredients.

"Shoppers will not be prepared to sacrifice performance benefits when it comes to personal care, particularly as many are actively seeking to minimize the time spent on personal hygiene/grooming," stated Matthew Jones, consumer trends analyst at Datamonitor. "Price is also a factor, as consumers will find it difficult to justify any price premiums when there is doubt as to whether they will even see good results."

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