Crest + Oral-B relaunches Pros in the Profession awards program
CINCINNATI — Crest + Oral-B is recognizing registered dental hygienists who go above and beyond the call of duty with the third year of its Pros in the Profession awards program, Procter and Gamble has announced.
“We have seen extraordinary entries over the past several years, which is why we must continue to honor those hygienists whose passion shines through in their everyday work,” stated John Scarchilli, scientific communications for P&G oral care. “These individuals dedicate countless hours to furthering the oral health cause, so we are pleased to be able to applaud them publicly.”
Throughout the year, Crest + Oral-B will reward four RDHs who consistently display dedication toward both their patients and their craft. Winners will receive:
- An all-expense paid trip to visit the P&G German Innovation Center at Kronberg, Germany
- A $1,000 monetary prize
- A recognition plaque
- Recognition in dental periodicals and announcements on Crest + Oral-B for Dental Professionals Facebook page and Dentalcare.com.
From September 2013 until March 2014, nominations can be submitted via a nomination tab on the Crest + Oral-B for Dental Professionals Facebook page. For the first time, hygienists may nominate themselves for the honor. Nominations can also be submitted by dentists, fellow hygienists, dental assistants, professional colleagues and collegiate colleagues, conveying why their nominee is a Pro in the Profession. In addition, Crest + Oral-B will be present at dental conventions throughout year where applications can be submitted on-site.
Mintel: Majority of teen, tween girls use nail products
CHICAGO — Nail products are the most popular cosmetic item among teen girls, according to recent Mintel research, with 92% of girls between the ages of 9 years and 17 years using some sort of nail product.
“Similar to lip makeup, girls are introduced to nail products at young ages, often before their teen and tween years,” stated Shannon Romanowski, beauty and personal care analyst at Mintel. “The popularity of nail products is partly due to the abundance of options these cosmetics offer — special effect polishes, nail art, etc. Girls can create a whole different look relatively easily.”
Nail product usage rises to 97% for girls aged 12 to 14 and 14% of all teen and tween girls use nail products on a daily basis. Mintel research found that the popularity of nail products among teens and tweens is consistent with the overall strong performance of the nail care and color category, which saw growth of roughly 72% between 2007 and 2012.
“Nail polish usually retails between $5-10, and some value-priced brands can be purchased for as little as $2,” noted Romanowski. “The affordability of nail polish, in addition to new product innovations, has made the category especially popular among younger girls. Brands are also extending their appeal by offering products based on iconic characters like Hello Kitty and even popular childhood desserts like ice cream and sprinkles.”
Forty-seven percent of teen and tween girls who use beauty and personal care products say they do so to create different looks depending on where they’re going, while the same percentage use them to feel more confident. Meanwhile, 41% say they use them to look better in photos and 20% use them to look older or more grown up.
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New Revlon Laser Brilliance styling tools hit market
EL PASO, Texas — Specifically created to style hair without the damaging effects is the new Revlon Laser Brilliance line of styling tools.
The Laser Brilliance dryer, straightener and curling iron have lighted chambers near their styling surfaces, which emit infrared heat during the styling process to help hair preserve its natural moisture while minimizing frizz. Each time the tools are used, the hair texture is improved, according to the manufacturer.
The technology heats and styles hair from the inside out, reinforcing the cuticle for increased softness and shine in a fraction of the time.
Revlon Laser Brilliance styling tools also incorporate ceramic and ionic benefits for evenly distributed heat that maximizes styling performance and creates shine.
The Revlon Laser Brilliance line launched exclusively at Ulta stores in August, followed by Walmart, Target and Harmon’s in September. The suggested retail price ranges from $24.99 to $29.99.