BEAUTY CARE

Crest, Oral-B put emphasis on dental health with Operation Smile

BY Antoinette Alexander

CINCINNATI Procter & Gamble’s Crest and Oral-B oral care brands are encouraging people nationwide to pledge to see the difference in their smile and make a difference in children’s smiles around the world through a promotion that will run from January through March.

Through a partnership with Operation Smile, a worldwide children’s medical charity, Crest and Oral-B will make a monetary and product donation to the charity when people purchase Crest and Oral-B products at retail between January and March.

The not-for-profit, volunteer medical services organization provides reconstructive facial surgery to indigent children and young adults in developing countries. Since its inception in 1982, Operation Smile volunteers have provided surgeries for more than 120,000 children and young adults all over the world.

The campaign is designed to not only help children and young adults in need, but to also celebrate the results of a landmark study. During a four-week study conducted by dental health professionals at the University of Florida, participants who used Crest Pro-Health toothpaste and rinse together with the Oral-B Vitality Precision Clean power toothbrush experienced up to “7x better plague removal” to help fight cavities and gingivitis, according to P&G.

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Pur Minerals expands distribution

BY Antoinette Alexander

NEW YORK Pur Minerals, a mineral-based beauty brand, is expanding its distribution and will now be sold at Canada’s Shopper’s Drug Mart, as well as within other retail outlets.

According to the beauty company, its collection will be available in 120 of Shopper’s stores, as well as 58 of Regis Corp.’s stores including Trade Secret, PureBeauty and BeautyFirst. As of Jan. 1, the brand will also launch on the Home Shopping Network with president Joli Baker.

In early 2007, Pur Minerals announced the rollout to more than 200 Ulta stores nationwide following a successful run in 23 test markets.

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Too Faced Cosmetics launches Smurfette products

BY Antoinette Alexander

IRVINE, Calif. Attention Smurf fans: Too Faced Cosmetics has developed, through a license agreement with Sony Pictures Consumer Products and Lafig Belgium s.a., a limited-edition collection of Smurfette cosmetics.

The five-piece collection, debuting at Sephora U.S. stores in January, will bear the iconic Smurfette imagery. The collection is positioned to attract both the Smurfette and Too Faced loyal fan bases, as well as new shoppers.

Products include:

  • Smurfette Mood Swing Lip Gloss ($18.50): A mood-activated lip gloss that starts off Smurfy blue and then transforms into countless shades of Smurf-berry depending on the wearer’s emotional state.
  • So Smurfy Illuminating Face Powder ($26): Created in the image of Smurfette, this multi-shade palette brightens and tones with a combination of soft, color-correcting shades that blend together for wear on any skin tone.
  • So Smurfy Eye Shadow ($32.50): A chic palette that includes four complimentary eye shadow shades—two of which are debossed with the Smurf daisy and Smurfette’s silhouette.
  • Smurfy Eyed Liquid Liner ($17.50): Two liquid eyeliners in Smurf-inspired blue and white shades formulated with sparkling, micro-glitter for added impact.

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