BEAUTY CARE

Creme of Nature replenishes tresses with pure honey

BY Gisselle Gaitan

Creme of Nature is once again expanding its product portfolio by introducing its latest innovation, pure honey. The collection from the Jacksonville, Fla.-based company contains eight products formulated with vitamins and mineral-rich honey that work with every hair type.

“At Creme of Nature, we understand that the first line of defense against dry hair is a powerful natural moisturizer. The humectant properties of Honey made it the perfect choice,” Teneya Gholston, director of marketing for Creme of Nature, said. “We created our new Pure Honey line to put moisture back into the hair starting with the cleanse and condition steps and throughout all of the styling stages. This new line gives our brand fans the best natural ingredients — pure honey, shea butter and coconut oil — for maximum hydration without the heaviness of sulfates or mineral oils.”

The new collection targets dry and dehydrated hair with honey, which is a natural humectant that helps hair attract and retain moisture, the company said. Honey also is paired with shea butter to seal in moisture and coconut oil to seal hair cuticles. The collection will feature:

  • Moisture dry defense shampoo that cleanses, restores moisture, detangles and softens hair while proving shine. The 12-oz. size retails for $5.79;
  • Moisturizing dry defense conditioner that locks in moisture smooths and softens hair, controls frizz and detangles. A 12-oz. size will retail for $5.79;
  • Moisture replenish and strength hair mask features a moisturizer that tames, controls frizz and comes in an 11.5-oz.-size that retails for $6.79;
  • Break up breakage leave-in conditioner that contains a creamy spray that protects against breakage and retails for $6.79 for 8-oz.;
  • Knot away leave-in detangler that melts away knots, repairs split ends and restores moisture. The 8-oz. size retails for $5.79;
  • Texturizing curl setting lotion that can be used on wet or dry hair and helps the user achieve several styles without leaving a hard, crunchy feel to tresses. The 12-oz. size retails for $5.79; and
  • Moisture whip twisting cream that adds shine, elongates curls, provides long-lasting hold and retails for $6.99, for the 11.5-oz. size.
  • Moisture infusion edge control provides shine with 24-hour hold and comes in a 2.25-oz. size that retails for $4.99.

The new products are available for purchase at Walmart, Sally Beauty and local beauty supply stores. Further product information can be found on Creme of Nature’s website.

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Clairol focuses on empowerment with Color of Confidence campaign

BY Gisselle Gaitan

Clairol is taking its mission of building confidence and fearlessness in women by unveiling the Color of Confidence campaign and the #ColorFearlessly movement.

Alongside the campaign, the New York City-based beauty brand also is relaunching its iconic Nice’n Easy line and addressing the fears around coloring hair at home. The company said it wants to empower women to take control and make a positive change for themselves, which is why they invited 100 women to try out the Nice’n Easy Color Care to see how coloring affected their confidence.

“Taking the fear out of coloring liberates women to express themselves in new ways. We heard from women who colored they’re now more comfortable speaking out, going after their dreams and overwhelmingly feel more positive about their appearance,” Rosi Ajjam, senior vice president of retail hair at Coty, and the architect of Clairol’s recent redesign said. “Beauty today is all about celebrating what you love about your look, but women are still hesitant to try at-home color because of real concerns about damage, allergies and unnatural results. By allowing women to color fearlessly we’re taking away barriers and opening up a new world of transformation and self-expression.”

Clairol’s color experts spoke with one-on-one with each woman about hair color history, lifestyle and personal style to offer a personalized color recommendation. After coloring with Nice’n Easy, each woman shared her reaction to the new color and the recorded immediate confidence boost changed her mindset, the company said. A survey was then conducted, which found:

  • 85% of women said they felt more confident after coloring, and 97% said they’d do it again.
  • After coloring their hair with Nice ‘N Easy, 70% said they felt ready for anything.

After coloring their hair, women surveyed were very likely to:

  • Be more confident at work (77%)
  • Speak up confidently in a meeting (65%)
  • Be themselves (89%)
  • Take on any challenge (70%)

The campaign will feature women from a variety of backgrounds, professions and lifestyles, Clairol said. The #ColorFearlessly movement begins with the launch of Clairol’s Fearless Femmes, which consists of a diverse group of influencers — Sarah Tripp, Bethany Ciotola and Miki Ash — who are bringing along their followers on their personal hair journeys.

Clairol will be expanding the Fearless Femmes in spring, to feature more women with different hair types, lifestyles and passions.

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Every Man Jack targets dirt, oil removal with facial wipes

BY Gisselle Gaitan

Every Man Jack wants to help users who feel or see some extra dirt or oil on their skin with its new volcanic clay facial wipes, designed in California and manufactured in New Jersey, aimed to extract dirt and absorb oil from their pores.

Aside from cleansing, the product also aims to moisturize with such ingredients as aloe and vitamin E, which also protects the skin. Though that’s not all the company is preoccupying itself with. The facial wipes also remove shine that may be left on the skin from the oil with the inclusion of witch hazel, which mattifies and leaves the area soft and shine-free.

Like other products found within the company’s portfolio, the volcanic clay facial wipes do not contain parabens, phthalates or dyes. They also are gluten-free, non-GMO and not tested on animals.

To use the wipes — which are fragrance-free for those with sensitive skin — all a consumer needs to do is gently wipe over the face and neck. There is no need to rinse the product and the towelette is to be disposed of in the trash, not flushed, the company said.

Each pack of Every Man Jack’s Volcanic Facial Wipes comes in a pack of 30, that can be purchased on the company’s website or on Amazon for the suggested retail price of $6.

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