Creme of Nature selects actress, singer Africa Miranda as new brand ambassador
JACKSONVILLE, Fla. — Ethnic hair care brand Creme of Nature has named Africa Miranda — singer, model, activist and star of Bravo’s docu-drama TV show "The New Atlanta," — as its new brand ambassador. Miranda already is featured as one the models for Creme of Nature’s Argan Oil from Morocco product line.
As the brand ambassador, Miranda will represent Creme of Nature in various capacities including special appearances, hosting Twitter chats, speaking at events and on panels.
"From the moment we met Africa, we fell in love with her hair," stated Teneya Gholston, marketing director for Creme of Nature. "As our working relationship progressed, we also fell in love with her beautiful personality and work ethic. Africa has made quite an impression on us and our consumers. She also aligns well with the direction of our brand, so naming her as the new brand ambassador only came natural."
During this summer, she can be seen on billboards in major cities that will be featuring Creme of Nature’s newest product line called Argan Oil for Curls, as well as later this year in national print ads with magazines such as Essence, Sophisticate’s Black Hair, Hype Hair and Ebony.
Miranda is the founder of Be a Girlfriend Foundation, an organization created for middle school girls that provides life skills such as conflict resolution, learning about the dangers of social media and etiquette.
Report: Walgreens targeting downtown Minneapolis with a flagship location
MINNEAPOLIS — Walgreens may be opening a flagship location in downtown Minneapolis in 2015, according to a report in the Minneapolis/St. Paul Business Journal reported Thursday. The location is at the Nicollet Mall location where Saks Off 5th is today, the Journal stated, citing several sources who declined to be named to protect client relationships.
Saks Off 5th told the Journal that it will close the downtown location when its lease expires in January 2015.
According to the report, Walgreens fields 164 stores in Minnesota. Walgreens currently operates 13 flagship stores, with a 14th slated to open this summer in Chicago’s Wrigley Building.
GelStat acquires Mastix Medica
PALM CITY, Fla. – GelStat Corp. on Thursday announced it signed a definitive agreement to acquire Mastix Medica. The final closing of the acquisition is expected to take place on or before July 7.
The acquisition is is expected to add more than $500,000 in revenue in the third quarter ending Sept. 30, 2014, GelStat reported.
"The acquisition of Mastix Medica adds another dimension to GelStat that complements our present experience in product innovation and marketing," stated Larry Gershman, GelStat chairman and CEO. "The vertical integration also enhances our profitability of recently introduced dietary supplement Chews 2 Lose appetite suppressant gum. More importantly, the acquisition brings to GelStat a key asset and foothold in the explosive high CBD/low THC industrial hemp and medical marijuana market. We are also excited to be adding Bob Estey to our management team as he brings a wealth of financial management experience as well as manufacturing capabilities to the GelStat team."