News

Creme of Nature, Look Good Feel Better partner during Breast Cancer Awareness Month

BY Antoinette Alexander

 

JACKSONVILLE, Fla. — Ethnic hair care brand Creme of Nature is continuing its partnership with Look Good Feel Better, a national public service program created to help individuals with cancer to look good, improve their self-esteem and thereby manage their treatment and recovery with greater confidence.

For the fifth consecutive year, Creme of Nature and Look Good Feel Better will run a campaign through the end of October. During this time, Creme of Nature will launch a limited edition Creme of Nature with Argan Oil from Morocco Pink Perfect Edges hair gel with a portion of its proceeds benefiting Look Good Feel Better.

"Courage is Beautiful" brochures along with neck hangers will be found on Creme of Nature with Argan Oil product packaging to help spread the word about the organization and the support it provides for women who are undergoing cancer treatment.

Through Look Good Feel Better, women receive step-by-step makeover sessions that are led by cosmetology professionals. Each free two-hour, hands-on workshop includes a 12-step skin care and makeup lesson, information on nail care techniques and advice on how to deal with hair loss, including tips on the use of wigs, hairpieces, scarves and other accessories.

"We at Creme of Nature are delighted to support such a phenomenal organization as Look Good Feel Better," said Teneya Gholston, Creme of Nature director of marketing. "Our brand is committed to making consumers feel beautiful, which is why we find it very important to support this organization's mission to help women look their best while working to survive cancer. This partnership is an extension of our goal to celebrate the beauty of all women and allows us to connect with our consumer on a more personal level."

Along with the "Courage is Beautiful" product inserts, Creme of Nature will be promoting Look Good Feel Better via a social media campaign using #CourageousBeauty as the hashtag. Creme of Nature has also included a link to Look Good Feel Better's web site on cremeofnature.com and is circulating promotional materials such as pamphlets and posters to the public at key events. Look Good Feel Better information will also be shared on the brand's social media sites — including Facebook, Instagram, and Twitter — and web site.

Since its inception, Look Good Feel Better has served more than 900,000 women with cancer, and the cosmetic industry has donated more than $188 million in product and financial support. Each year, 50,000 women participate in the program's 15,400 free workshops across the country, delivered by 6,000 volunteers. Services are also available via print and video materials, and online and mobile resources.   
 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
News

Blinc launches new black lash primer

BY Antoinette Alexander

BOCA RATON, Fla. — The creators of tube-forming mascara blinc have now launched a lash primer to provide jet black volume and length.

Blinc black lash primer promises to give you the ultimate base in lash building volume while keeping your mascara looking blackest black. Many white lash primers make the application of mascara over top of them difficult and can dilute the true black finish you desire.

Blinc black lash primer was created with two objectives in mind; lash treatment, as well as eyelash enhancement. Pentapeptide-17 treats lashes, encouraging new lash growth for fuller, longer lashes over time. Vitamins and nourishing ingredients such as D-Panthenol and Tocopheral Acetate impart long lasting moisturization and conditioning to protect lashes from damage and environmental stresses.

Blinc black lash primer is formulated without carbon black and does not contain any fumes or fragrances that will sting or irritate the eyes.

As many coats as desired can be added within 60 seconds to achieve a foundation of fuller, thicker lashes. The silicon wand separates and lengthens, while blinc black lash primer coats lashes. When mascara is immediately applied over top, a jet black, voluminous finish remains. It can be used with any mascara brand, but for optimal performance, try with one of blinc's mascaras. Blinc black lash primer retails for $26.
 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
News

Sally Hansen goes matte at Stella McCartney’s summer 2015 fashion show

BY Antoinette Alexander

NEW YORK — As the exclusive nail sponsor of Stella McCartney Collections in 2014, Sally Hansen hit the runway at Stella McCartney’s Summer 2015 fashion show during Paris Fashion Week.

To accessorize the elegant and fluid silhouettes in the designer’s collection, Sally Hansen’s global color ambassador, Madeline Poole, created a minimalist, nude manicure with a twist by giving flesh toned polish an unexpected matte finish.
 
Poole paired Sally Hansen Big Matte Top Coat with nude shades from the Complete Salon Manicure collection to give the glossy manicure a velvety matte look.  

“The idea for the matte nude nail came from referencing the true sheen of a natural nail,” stated Poole.  “As an unpainted nail is generally more satin or matte in finish, we were mimicking this surface. In the end, the result is dusty and bare like the cheek of a porcelain doll.”
 
Sally Hansen’s Complete Salon Manicure collection delivers seven salon manicure steps in one bottle. Chip resistant strength joins gel-quality shine.
 
Sally Hansen Big Matte Top Coat transforms a glossy manicure of any color into a velvety matte for an edgy, unexpected finish. Containing a mattifying silica agent, the formula brushes on glossy before instantly drying to a matte top sealant. The smooth top coat dries with lightning speed without smudging nail art or other special effect nail polishes and can also be applied to bare nails for an extreme matte look with a silky finish.
 
 
 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?