BEAUTY CARE

Creme of Nature with Argan Oil product line expands

BY Antoinette Alexander

JACKSONVILLE, Fla. Ethnic hair care brand Creme of Nature has added the Creme of Nature with Argan Oil no-lye relaxer to its portfolio of argan oil hair care products.

The product is available at mass-market retailers and beauty supply stores in October, and it joins the five Creme of Nature with Argan Oil moisture-enriched shine products that debuted earlier this summer.

The relaxer system is infused with nutrient-rich certified organic argan oil from Morocco with advanced straightening performance. Packaged in new, Moroccan-themed kits, the relaxer will be available in regular and super strengths to meet the needs of varying hair textures.

The creamy emollient formula is designed to be easy to mix and apply. The kit includes the Creme of Nature with Argan Oil intensive conditioning treatment and the Creme of Nature with Argan Oil gloss and shine polisher. In addition to these two products, the kit also will include a neutralizing shampoo and step-by-step directions for application.

"The Creme of Nature with Argan Oil relaxer incorporates the healing, moisturizing and conditioning properties of argan oil to offer a relaxer to consumers that is one-of-a-kind, yet affordable," stated Colomer USA multicultural VP marketing Shawn Tollerson. "We have received a great response from consumers with the launch of argan oil shine hair care products. So now, women who relax their hair can enjoy the benefits of argan oil during this process, from start to finish."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
BEAUTY CARE

The Skin Cancer Foundation salutes two executives at gala

BY Antoinette Alexander

NEW YORK The Skin Cancer Foundation held its annual Skin Sense Award Gala on Oct. 12, honoring Al Robertson, general manager and CMO of Energizer Personal Care, and Gabriel Tanbourgi, president of BASF Care Chemicals, for their leadership roles in promoting skin health.

The event, held at the Pierre Hotel in New York, attracted roughly 350 people.

“The Skin Sense Award Gala is always a very special night for the foundation, and we deeply appreciate everyone’s support in making the evening a success,” stated Perry Robins, president of The Skin Cancer Foundation. “We know that people are well-aware of the dangers of the sun. However, our research tells us that most people still resist making sun protection a part of their lifestyle. Clearly, there is much work to be done, which is why the Gala is so important.”

Showing their support for the cause were actors Kevin Navayne of “CSI: New York” and Tony Sirico, formerly of “The Sopranos,” and an array of notable guests from the fashion, music, food and reality TV industries. Attendees included acclaimed food critic Gael Greene, musicians Sylvia Tosun and Matt White and fashion insiders Richie Rich and Nole Marin.

Sam Champion, weather anchor of ABC’s “Good Morning America,” hosted the night’s festivities. Champion has battled skin cancer and has done much to raise awareness about the disease.

The program also included a special performance by piano iconoclast ELEW, known for his melding of ragtime, rock and pop, called rockjazz. For the first time, the Gala included an exclusive after party.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
BEAUTY CARE

Consumers seek high-quality beauty products that boost confidence

BY Antoinette Alexander

NEW YORK Beauty shoppers are more receptive to advertisements that appeal to their confidence, rather than their insecurities, and offer free samples, according to new research from the About Group, which is part of The New York Times Co.

About.com’s “2010 Beauty Study,” conducted online in August, also found that beauty products are considered a necessity, with more than two-thirds of respondents stating that they are willing to buy products even while watching their budgets.

“We see a significant number of intent-driven consumers willing to pay higher prices for quality, brand products that satisfy specific beauty needs,” stated Evan Minskoff, VP marketing for the About Group, which comprises the websites About.com, ConsumerSearch.com, UCompareHealthCare.com and CalorieCount.com. “This presents brands with the opportunity to truly engage this audience by emphasizing the relevance of their products to consumers’ core beauty goals.”

The study found that consumers prefer ads that appeal to their confidence and present brand and product benefits in an informative, intelligent way. They also are receptive to ads that stress quality over price. The most compelling ads offer free samples or trials (cosmetics, 71%; skin care, 64%), printable coupons (cosmetics, 58%; skin care, 56%) and product information (cosmetics, 49%; skin care, 44%).

The data also revealed that more than 50% of consumers prefer well-established brands because they believe these products are more reliable and are perceived to have higher value. Consumers prefer well-established brands versus generic for cosmetics (73%), skin care products (72%) and hair care products (67%).

In addition, consumers indicated that they use beauty products for the following reasons:

  • 69% use beauty products to make sure hair and skin always stays healthy;
  • 67% use beauty products to help solve specific skin and hair problems/concerns;
  • 59% use beauty products to maintain a certain look/style;
  • 55% use beauty products to look the best for their age;
  • 70% believe that looking their best will make them more successful;
  • 63% believe that looking their best will make them more desirable; and
  • 75% say when they look good on the outside, they feel good on the inside.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?