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Creating ‘blue zones’ in supermarkets

BY Antoinette Alexander

SAN ANTONIO — The Health and Wellness @ Retail 2013 kicked off on a strong note as National Geographic Fellow Dan Buettner discussed, during his opening keynote presentation, his findings after traveling the globe to uncover the best strategies for longevity and happiness.

The session, sponsored by Cardinal Health, was titled “Integrating blue zones into communities to improve health outcomes.”

Buettner identified “blue zones” — places where people have the greatest life expectancy — and shared how supermarkets can incorporate blue zone techniques into their own communities. The blue zones include Okinawa, Japan; Ikaria, Greece; Sardinia, Italy; Nicoya, Costa Rica; and Loma Linda, Calif.

Based on the research, those living within the blue zones tend to live active lifestyles, have a healthy outlook and rituals that help reduce stress, feel they have a purpose, are well connected with friends and family, and eat wisely.

“Longevity wasn’t pursued; it ensued. Longevity happened to them. They lived in an environment that nudged them their entire life into eating a little bit less, eating a little bit better, moving a little bit more, being more social and being more purposeful. They were the result of their environment and not the other way around,” Buettner told attendees.

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Dan Mack: Leaders should seek advisers

BY Michael Johnsen

SAN ANTONIO — “Why do smart leaders fail? They go off track with lack of strategic decisiveness, failure to create systems driving execution, struggle with financial management or talent retention. The top leaders create a virtual board of advisers to help them stay in reality.” That was one of the key messages conveyed by Elevation Forum founder Dan Mack to more than 30 senior leaders during the Health & Wellness @Retail 2013 in San Antonio.

Harvey Goodman of Dickinson Brands, Bruce Kramer of Wahl Clipper, John Bodimer of Abbott Medical Optics, Jim Beghtol of Lil’ Drug Store Products, Robert Swan of Menasha Packaging and Dan Mack of Elevation Forum

On May 30, this group of senior executives — as well as keynote speaker and H-E-B’s group VP drug store, beauty, general merchandise, floral and services Bill Anderson — gathered as part of the latest Elevation Forum the day prior to the kickoff of the FMI/GMDC Health, Beauty & Wellness @Retail event in San Antonio. Bill Anderson shared with the team how to align their business philosophy with H-E-B.


Eric Savitch of Drug Store News, Eddie Andruss of Valeant Pharmaceuticals, Janna Bell of Sunstar Americas, Sandy Katz of The Gebauer Co.; and Matt Kominsky of Nature’s Products

TABS Group partner David Butcher also brought forward a very engaging trade optimization model for dramatically improving trade investments. According to Butcher, “everyone can get more out of their promotions, if they stay out of the weeds and concentrate on where the post-evaluation data takes you.”


Steve Bickham of Mentholatum, Dave McConnell of GMDC, Bob Ford of Sheralven Enterprises, David Butcher of TABS Group and Wayne Bennett of Drug Store News


Bill Anderson of H-E-B (standing), John Winegardner of Microlife USA, Jeff Burress of Beiersdorf, James McGuiness of Drive Medical and Nilda Oyola of Majestic Drug Co.

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Kroger raises nearly $500,000 for Oklahoma tornado relief

BY Jason Owen

CINCINNATI — The Kroger Co. announced this week it raised more than $425,000 from customer and associate contributions to assist storm relief efforts in Oklahoma. In addition, Kroger committed to a corporate gift of $50,000 for a total cash contribution of more than $475,000 to support Red Cross initiatives in areas devastated by violent storms, including an EF5 tornado, on May 20.

"The generosity of our customers and associates to support the Oklahoma relief efforts will help these communities recover more quickly in the aftermath of such devastating storms," said Lynn Marmer, Kroger’s group vice president of corporate affairs.

Many Kroger, Dillons and QFC stores across the country are helping customers donate through a variety of ways including coin boxes at registers.


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