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Cream of Wheat brand expands with Cinnabon variety

BY Allison Cerra

PARSIPPANY, N.J. B&G Foods’ Cream of Wheat brand is getting sweeter with a new instant hot cereal.

New Cream of Wheat Cinnabon instant hot cereal is a combination of the convenience and high nutritional content of cream of wheat with the unmistakable crave appeal and aroma of Cinnabon’s cinnamon rolls. Each box of Cream of Wheat Cinnabon instant hot cereal includes 10 35-g instant packets. Each packet, equal to one serving, has 100 calories, 0 g of fat and is an excellent source of vitamin D, calcium and iron.

The launch of the new instant hot cereal will be supported through a host of strategic marketing programs.

 

"Cinnabon’s partnership with Cream of Wheat is a perfect example of our strategy to align our brand with companies that create delicious, innovative products, that, in turn, add value to both brands’ equities, as well as for consumers," said David Wenner, president and CEO of B&G Foods.

 

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Genesis Today breathes new life into juice line

BY Allison Cerra

AUSTIN, Texas Genesis Today has launched a new advertising campaign for its line of superfruit juices.

This multichannel campaign, which includes print, broadcast, out-of-home and online spots, will encourage consumers to rethink their usual morning glass of orange juice through bold taglines that include: "Orange Juice Had A Good Run" and "Our Juice Can Beat Up Your Juice."

In line with the campaign, all Genesis Today 100% superfruit juice blends — available in acai berry, cranberry goji, pomegranate and berries with resveratrol and veggie blast — will tout new label and bottle designs, as well as updated recipes for two of the juices. The rollout for these changes is slated to begin this month.

In addition to the 100% superfruit juice blends, Genesis Today also produces a line of pudding, superfruit vitamin chews and nutritional supplements. Genesis Today products are available at such retailers as Walmart, Sam’s Club, Whole Foods Market and H-E-B.

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Olivari offers consumers Mediterranean flavor

BY Allison Cerra

ROME, N.Y. A new brand of Mediterranean olive oil that features a pop-up pourer has hit store shelves.

Olivari premium olive oils are ideal for cooking, offering a subtle, fruity aroma and fresh flavor that reflects the authentic Mediterranean diet and provides a perfect substitute for butter, margarine, cooking fats and high-calorie dressings.

 

"So many people think of olive oil as a commodity item, but Olivari mediterranean olive oil offers more for consumers," said Eryn Balch, marketing manager for Olivari. "Our exclusive pop-up pour spout makes it easier to use and enjoy. Its authentic Mediterranean roots encourage enjoying the simple things in life — good food, good friends and good times."

 

Olivari olive oils are available in a 17-oz. bottle for $5.99.

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