‘Crave the wave’ with a new energy drink
LAKEVILLE-MIDDLEBORO, Mass. A new energy beverage and a spokesperson with pizzazz are coming to a major city near you.
Ocean Spray, accompanied by fitness guru Richard Simmons, will be embarking on a three-city “Ring in Spring Natural Energy Tour” to reenergize Americans. The company will unveil full-scale Cranergy Fuel Stations in Miami, Chicago and Philadelphia to dispense free samples of its Cranergy Energy Juice Drink.
According to a study from Yankelovich MONITOR 2008, 50% of Americans are reportedly too tired to do the things they enjoy. Between Simmons’ pep and the invigorating taste of Cranergy Energy Juice Drink, the tour will give Americans the healthy lift they need to enjoy the extra hours of daylight this spring.
Ocean Spray Cranergy Energy Juice Drinks are made with green tea extract, which is a natural source of caffeine; five B-vitamins, which support healthy energy production; and vitamin C, which can help boost immunity.
While Simmons invigorates the crowd with his lively aerobics routines and spirited panache, fuel station attendants will pump more than 70,000 samples, amounting to more than 5,000 gallons of Cranergy Energy Juice Drink as well as distribute Ocean Spray’s Craisins Sweetened Dried Cranberries 100-Calorie Packs.
Pillsbury kicks off annual baking contest
MINNEAPOLIS Pillsbury wants consumers to get their bake on by enterting their annual bake-off contest.
Creative home cooks must enter online at www.bakeoff.com or via the Spanish language site www.quericavida.com between now and April 20, 2009, for a chance at the million-dollar grand prize. Four recipe categories define the kinds of recipes consumers should submit for the Bake-Off competition, including appetizers, breakfast, dinner and dessert.
General Mills, along with returning contest sponsors General Electric, The J.M. Smucker Company, Eggland’s Best, Land O’Lakes, Inc., Fisher Nuts, and new sponsor The Hershey Company, will celebrate the 60th anniversary of the venerable Pillsbury Bake-Off Contest.
This year’s contest provides consumers with extra ingredients for their use, courtesy of the contest sponsors, and also will give them a chance to help determine 10 of the 100 final recipes.
The contest finals will take place April 11 to April 13, 2010, at the newly built Waldorf-Astoria Orlando and Hilton Orlando Bonnet Creek hotel in Florida.
Post cereal shows men it takes ‘Grape Nuts’ to get things done
NEW YORK In a departure for a traditional cereal brand, Post Grape-Nuts is launching an integrated marketing campaign created by Ogilvy New York that specifically targets men, titled “That Takes Grape Nuts.”
The cornerstone of this initiative is an original 50-episode web series titled “The Guy’s Manual,” which features host Kenny Mayne from ESPN’s “Mayne Street.”
“The Guy’s Manual” includes webisodes and articles to discuss everything from work and relationship to family and style. In addition, visitors to “theguysmanual.msn.com” can send “nuggets” of wisdom to friends and learn about Grape Nuts.
The “That Takes Grape Nuts” tag is the foundation for the series that provides advice to men on how to get the tough things done. The campaign also includes print, radio and banner ads through Sports Illustrated’s media network that drive to the MSN Web site. The effort is debuting with 14 episodes that will eventually expand to include as many as 50 total webisodes airing over the next eight months.
“Grape-Nuts is one of Post’s core brands, and has a loyal and dedicated following of men,” said Steve Van Tassel, president of Post Foods LLC, a subsidiary of Ralcorp Holdings, Inc. “With this new campaign, we are stepping up our support of one of our signature brands with a clever and long-term effort that speaks directly to our target audience.”