CPR introduces National Brands and Store Brand advanced analytics tool
MARIETTA, Ga. — Competitive Promotion Report on Friday unveiled the National Brands and Store Brand advanced analytics tool to help health, beauty and wellness manufacturers and retailers optimize the balance of national brands and store brands to maximize retailers’ profit, encourage category growth and improve marketshare.
CPR created the new tool, part of its Integrated Data Management database, to leverage their proprietary national brands and private label trade pricing and promotional data with other client-provided syndicated data. The combined data is used to build a National Brands and Store Brand Profit & Loss Statement, CPR noted.
Each model is designed for the manufacturer or retailer based on the specific questions that need to be addressed, CPR added. "With the continued growth of store brands, manufacturers and retailers are both struggling to understand how to balance the two," noted Glen Davis, CPR president and CEO. "The growth of store brands continues to outpace national brands; however there is a role for both at retail," he explained. "Although margin precent is very important, the National Brands and Store Brand analysis focuses on understanding how total margin dollars can be maximized for the retailer. Gross margin percent has to be weighed against total margin dollars and then correlated with other key metrics for an accurate understanding of where the balance lies."
Retailer margin for national brands and store brand is calculated at the UPC and brand level in four- or five-week periods over two or more years. When the retailer margin is evaluated in context with corresponding changes in category growth and market share, CPR is able to help both suppliers and retailers refine their inventory levels and satisfy their customers’ preferences, CPR added.
Target Awesome Shop features items trending on Pinterest
NEW YORK — Target has introduced a section of its website that features products popular on Pinterest.
The Target Awesome Shop includes products from several lines, including beauty, each of which is among those most-pinned on Pinterest in the last few days, but only if they have at least a four-star guest review.
The website is currently in beta testing and was put together "in a matter of a few weeks" by Target’s Rapid Accelerated Development team, a small group of digital experts working for the company.
Actress Binky Felstead to appear in new Rimmel London campaign in U.K., Ireland
LONDON — Rimmel London has tapped Binky Felstead to star in its new Sunshimmer advertising campaign in the United Kingdom and Ireland.
The award-winning star of E4’s show, “Made in Chelsea,” will appear in Sunshimmer’s advertising campaign from February 2014.
The new Sunshimmer campaign will be seen across print, online and in-store advertising in the U.K. and Ireland in 2014. The campaign will also introduce the brand’s re-styled product packaging, plus the addition of two new products: Sunshimmer Pre Tan Exfoliatior and Sunshimmer Instant Tan BB Skin Perfector.
Sunshimmer Instant Tan BB Perfector delivers all the bronzing benefits of instant tan: Immediate color and a sun-kissed glow that covers and evens skin tone. Plus, it offers the skin-perfecting benefits of a BB cream: It perfects, delivers 24-hour moisture, softens and smoothes skin. It comes in two shades and will be available in January.
Sunshimmer Pre Tan Exfoliator leaves skin moisturized and soft. The upshot? An easier instant tan application that allows a more uniform, natural-looking finish and color that lasts for longer. The non-greasy formula is enriched with a hydra-oil complex, composed of macadamia and argan oils. Macadamia oil and argan oil are renowned for their nourishing and conditioning properties. It will also be available beginning in January 2014.