CPR examines performance of cold/allergy/sinus
Drug Store News has partnered with Competitive Promotion Report and IRI to create a series of exclusive reports. This edition explores cold/allergy/sinus products in both the liquid/powder and tablets/packets segments. This report examines market performance of the top national brands within the cold/allergy/sinus category in the drug channel for the past 24 months. Following are the major findings in the analysis.
(Click here to download additional data.)
The top five brands in terms of dollar sales in cold/allergy/ sinus liquid/powder category are Vicks, Mucinex, Nasacort, Dimetapp and Benadryl. Nasacort has shown strong dollar sales growth since its introduction in February 2014. Nasacort has entered the market with higher average retail price ($17.45) and list price ($13.45) than major competing brands in its category. In spite of being a new product with highest average retail and list price, Nasacort has dollar sales equivalent to the second-highest brand Mucinex.
Considering year-over-year retailer margin dollar growth, Vicks and Mucinex have shown positive margin dollar growth. Nasacort stands as the third highest brand with positive margin growth for the past 52 weeks. Nasacort has steadily increased its average retailer margin percentage from 5.73% in February 2014 to 31.93% in January 2015.
In terms of dollar sales for the past 52 weeks, Vicks has the highest dollar sales followed by Mucinex and Nasacort. This is attributed to having a large variety of products under Vicks and Mucinex brands that adds to aggregate dollar sales amount for each brand in the category.
In the cold/allergy/sinus tablets/packets category, Zyrtec is the biggest performer in terms of dollar sales. Zyrtec has displayed strong dollar sales growth compared with a year ago (2.25%), Alka Seltzer (8.58%) and Allegra D (5.27%). Allegra D provided retailers with highest average retailer margins of (37.29%), followed by Claritin D (33.80%), Zyrtec (29.11%), Mucinex D (27.13%) and Alka Seltzer (26.03%). Zyrtec has increased retailer margin dollars year-over-year from $30 million in January 2014 to $41 million in January 2015. In comparison, Mucinex DM remained stable at $6.6 million.
Year-over-year trade promotion spending has decreased for Allegra D compared with 2014. Despite having less trade promotion (bill back and off invoice allowances), retailer margin has increased over time for the brand. Mucinex DM has the greatest promotional spending at approximately $11 million, followed by Zyretc at $8 million. Mucinex DM provided the highest average percentage discount at 23.23%, followed by Alka Seltzer (14.55%), Benadryl (12.57%), Allegra D (9.24 %) and Zyrtec (7%). The Mucinex brand has the highest promotional spending and average percentage discount compared with other leading national brands.
Working women want to live healthier
One of retail pharmacy’s core customers — today’s working mom — is very much focused on health-and-wellness these days, and with good reason. With the emphasis on employee well-care to help drive down healthcare costs, coupled with the ongoing shift in the healthcare cost burden from insurer/employer to employee, it’s no wonder that a significant majority (85%) of working women are focused on maintaining a healthy lifestyle or losing weight, according to a recent study from Work-Place Impact.
“It is no surprise that working women want to achieve and maintain a healthy lifestyle,” said Shelly Sekki, president of WorkPlace Impact. “Just how widespread this sentiment is creates a huge opportunity for brands to match products and marketing with working women who want to balance their work and personal lives,” she said. “This study reconfirms the commitment working women are making across all avenues from taking advantage of employer health programs to dishing about diet and recipes with co-workers.”
While most women (58.9%) reported that they have no health issues, pursuing a healthy lifestyle was still a main focus. As many as 13.9% indicated that they were looking to lose weight, and 12.3% stated that they are in a specialized program for specific health issues, such as diabetes or smoking cessation.
Nearly 53% of working women in 2014 reported that their employer has a wellness program above and beyond health insurance, up from 44% who said the same in 2012. The top three initiatives working women cited in their company’s healthy lifestyle program were weight-loss challenges (60.9%), exercise tips (54.5%) and onsite health screenings for such factors as cholesterol, blood-glucose, weight and BMI (49.8%).
Nine-out-of-10 participants reported that they regularly or occasionally exercised — 34% do so regularly). The most popular activity was outdoor exercise such as walking, running and hiking (97.4%). The second most popular was an indoor program at home (62.1%) and rounding out the top three was going to the gym, with 56% reporting that they regularly or occasionally visit a facility.
Keeping their eye on the health-and-wellness prize requires a steady support system, according to the survey. More than 8-in-10 women turned to others for support with their exercise plans, and 62% of working women sought that support when it came to watching what they eat.
And with weight-loss challenges being the most common item that employer-sponsored wellness programs offer, according to the study, the workplace provides ample opportunities for support. Brands can be positioned as supporters of the working woman’s need for help in maintaining a healthy lifestyle.
Working women turned most often to friends, family and coworkers for motivation in achieving their health-and-wellness goals. And more women have turned to apps (19.5%) and social networking sites (12.8%) for guidance, as well as healthcare professionals (14.2%) since 2012.
Despite the slight increase that texting and social networking sites saw, in-person interaction remained solidly at the top. With this in mind, a brand’s challenge becomes figuring out how best to be a part of those in-person interactions, WorkPlace Impact noted.
Other findings included:
- Of those who indicated that their employer had a health-and-wellness program, a little more than 87% said that they appreciate their employers’ efforts;
- The majority of working women indicated that the workday makes it easier for them to stick to healthy eating habits;
- Fifty-nine percent of working women said they share tips about food to obtain or achieve a healthy lifestyle during the workday. As many as 53% said they share tips about diet, and 40% about exercise, for the same reason;
The study’s findings are gathered in “5 Healthy Lifestyle Behaviors of Working Women,” which polled 1,164 American working female consumers in late 2014.
February fast-forwards Rite Aid’s mission to become retail healthcare destination
February was a BUSY month in Rite Aid’s mission to become a retail health destination.
Rite Aid celebrated the first of its company-owned RediClinic locations in its own stores at a Feb. 4 ribbon-cutting event. “RediClinic is just one example of how we are taking our commitment to the health and wellbeing of our customers to the next level,” Rite Aid president and COO Ken Martindale noted.
One week later, Rite Aid acquired pharmacy benefit manager Envision Pharmaceutical for $2 billion. “With …EnvisionRx, we will create a compelling pharmacy offering across retail, specialty and mail-order channels, enabling us to deliver cost-effective solutions to employers and health plans,” said Rite Aid chairman and CEO John Standley.