CoverGirl Queen Collection launches digital makeover application
NEW YORK Procter & Gamble’s CoverGirl Queen Collection, which was inspired by Queen Latifah, is partnering with Essence.com to bolster the site’s beauty offerings with a digital makeover application created for African-American women.
The tool, dubbed Makeover Magic, is designed to provide women of color with a virtual salon and makeup counter experience. Users can upload their photos, select from a diverse palette of cosmetics and “try on” relatable celebrity hair styles before clicking to purchase. Makeover Magic also provides users with the option to share, post or have their looks voted on within their social networks, via Facebook and Ning compatible widgets.
To further engage users, Essence and CoverGirl launched an online model search, which ends June 18, empowering women to celebrate their unique beauty characteristics and win the opportunity to be the face of Makeover Magic as a featured default model image within the tool.
European green beauty brand announces Kohnstamm Communications as its U.S. public relations agency
ST. PAUL, Minn. The North American distributors of European green beauty brand, Lavera Naturkosmetik of Germany, has named Twin Cities-based Kohnstamm Communications as its U.S. public relations agency as it works to boost its U.S. presence.
Lavera holds a 27% market share in Europe and is launching its first mainstream consumer retail initiative in the United States through Target stores and CVS locations this summer.
Kohnstamm’s public relations program will coincide with the brand’s “Lavera is Truth” national advertising campaign to promote its all-natural and organic products.
Borba receives ‘Entrepreneur of the Year’ award
NEW YORK Scott-Vincent Borba, whose Borba brand is sold in such fine retail outlets as CVS’ upscale Beauty360 stores, has received the “Entrepreneur of the Year” award by Beauty Industry West, a trade organization comprised of industry insiders.
“What I particularly love about the beauty business is that it sits right in the middle of science and fashion, drawing inspiration and content from both. You get the rigor and structure of one, combined with the glamour and promise of the other. For me, that’s the most intriguing and exciting thing in the world,” stated Borba upon hearing of receiving the award.
From technologically advanced nutraceuticals to antioxidant-rich cosmeceuticals, Borba fuses the inner and outer needs of skin for a holistic approach to beauty. Soon after his first appearance on QVC in 2006, the Borba line became one of QVC’s top performers in the health and beauty category, and Borba, himself, was named one of the Top Five QVC Rising Stars.
His Borba products are available at fine retail outlets including QVC, Beauty360, Dillards, Fred Segal and other prestige beauty retailers.
Established in 1990 by founders Robert & Suzanne Grayson, Beauty Industry West presents the latest trends in personal care and beauty, and provides a platform for networking with peers, clients and suppliers. BIW educates and provides resources for companies and entrepreneurs who want to develop their own personal care and beauty brands.