CoverGirl Queen Collection launches digital makeover application
NEW YORK Procter & Gamble’s CoverGirl Queen Collection, which was inspired by Queen Latifah, is partnering with Essence.com to bolster the site’s beauty offerings with a digital makeover application created for African-American women.
The tool, dubbed Makeover Magic, is designed to provide women of color with a virtual salon and makeup counter experience. Users can upload their photos, select from a diverse palette of cosmetics and “try on” relatable celebrity hair styles before clicking to purchase. Makeover Magic also provides users with the option to share, post or have their looks voted on within their social networks, via Facebook and Ning compatible widgets.
To further engage users, Essence and CoverGirl launched an online model search, which ends June 18, empowering women to celebrate their unique beauty characteristics and win the opportunity to be the face of Makeover Magic as a featured default model image within the tool.
Pacific Shore Holdings launches Burner Balm
LOS ANGELES Pacific Shore Holdings has announced the launch of its newest product, dubbed Burner Balm. It is a lip balm that promises to boost energy, suppress hunger and burn fat.
The company’s president, Matthew Mills, and VP Joey Valvo teamed up with Dr. Allan Kurtz, board certified in internal medicine, to create Burner Balm. It contains a trio of natural ingredients that, according to the company, reduce appetite: Hoodia extract, chromium picolinate and natural caffeine. Natural green tea extract is added for increased energy and metabolism.
“Oral gratification is the biggest challenge to weight loss, so I decided to develop a product that mocks that gratification. The idea of creating an application for the lips met my mission, and Burner Balm was born,” stated Kurtz.
Serving as a consultant to further develop the formula was Dr. David Toomey, a board certified family physician specialist.
The product is priced at $5.99 and lasts three to four weeks when used daily as directed. The formula also has SPF 15 and SPF 30 to help protect lips from the sun’s harmful rays.
Reese Witherspoon, Avon to launch fragrance
NEW YORK The world of celebrity-backed fragrances just got a little bigger as Avon Products has teamed up with actress Reese Witherspoon to launch her first fragrance, according to published reports.
The fragrance, called Bloom by Reese Witherspoon, is expected to be out globally in November, reports stated.
For the past two years, Witherspoon has served as Avon’s global ambassador and brand spokesperson.