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CoverGirl makes 5-year, $5M commitment to the next generation of women

BY Antoinette Alexander

HUNT VALLEY, Md. — Procter & Gamble’s CoverGirl brand has announced a five-year, $5 million promise to help the next generation of women rock the world.

Earlier this year, the brand launched the #GirlsCan movement to help young women overcome barriers and be the next generation to rock the world. The movement started with an inspiring video starring CoverGirls Queen Latifah, Ellen DeGeneres, P!nk, Sofia Vergara, Becky G, Katy Perry and Janelle Monáe. With more than 10 million views and counting, this movement of positivity and #GirlsCan power struck a chord and inspired a provocative conversation.

The brand will donate a minimum of $5 million over the next five years to support the work of individuals and nonprofit organizations that are helping women break barriers and blaze trails. The first two beneficiaries of its financial commitment are Girls Who Code and the Soledad O’Brien + Brad Raymond Starfish Foundation.

The CoverGirl #GirlsCan movement will be further ignited by a calendar of content creation, social conversations, funding partnerships, events and activations with a variety of organizations and media partners over the next five years. For example, CoverGirl is particpating in the S.H.E. Summit in New York City — a woman’s leadership and lifestyle conference hosted by Claudia Chan and 92nd Street Y. One of the #GirlsCan partners, award-winning journalist, entrepreneur and philanthropist, Soledad O’Brien, will be attending the S.H.E. Summit on Friday to join a panel discussion entitled “Breaking Barriers: How to Remove Can’t from the Conversation,” presented by CoverGirl.

 

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Henkel acquires Spotless Group

BY Ryan Chavis

DÜSSELDORF, Germany — Henkel, a laundry and home care business, announced that it will acquire all shares in the Spotless Group in a transaction valued at 940 million euros (about $1.28 billion USD).

The Spotless Group operates in the field of laundry aids, pest control and household care in Western Europe. It’s leading brands include Eau Ecarlate, Dylon, Grey and Catch. The group is established in such markets as France, Italy, Spain, Benelux and the United Kingdom.

“This acquisition is part of Henkel’s global strategy to selectively invest in attractive country category positions in mature markets“, said Henkel CEO Kasper Rorsted. “By acquiring the Spotless Group, we will strengthen our market position and enter highly profitable growth segments. The transaction will be immediately accretive to earnings.”

 

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Creme of Nature selects actress, singer Africa Miranda as new brand ambassador

BY Antoinette Alexander

JACKSONVILLE, Fla. — Ethnic hair care brand Creme of Nature has named Africa Miranda — singer, model, activist and star of Bravo’s docu-drama TV show "The New Atlanta," — as its new brand ambassador. Miranda already is featured as one the models for Creme of Nature’s Argan Oil from Morocco product line.

As the brand ambassador, Miranda will represent Creme of Nature in various capacities including special appearances, hosting Twitter chats, speaking at events and on panels.

"From the moment we met Africa, we fell in love with her hair," stated Teneya Gholston, marketing director for Creme of Nature. "As our working relationship progressed, we also fell in love with her beautiful personality and work ethic. Africa has made quite an impression on us and our consumers. She also aligns well with the direction of our brand, so naming her as the new brand ambassador only came natural."

During this summer, she can be seen on billboards in major cities that will be featuring Creme of Nature’s newest product line called Argan Oil for Curls, as well as later this year in national print ads with magazines such as Essence, Sophisticate’s Black Hair, Hype Hair and Ebony.

Miranda is the founder of Be a Girlfriend Foundation, an organization created for middle school girls that provides life skills such as conflict resolution, learning about the dangers of social media and etiquette.

 

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