BEAUTY CARE

CoverGirl launches new lipstick on Cyber Monday

BY Gisselle Gaitan


As part of the many online deals happening on Cyber Monday, beauty brand CoverGirl has decided to use this day to launch their new line of lipsticks. The Melting Pout Metallics come in eight different, highly-pigmented shades, such as 24 Carat, Mic Drop, and Platinum Card. The company believes these new products will add a touch of glimmer to dramatic bold lips

In addition to announcing the new lipstick, CoverGirl chose ambassador Issa Rae to star in a commercial featuring the products. In the minute-long clip, the “Insecure” star can be seen speaking to herself in a mirror, with the camera focusing heavily on her gold, bold lip. The actress admits to being a fan of the way she can express herself with the various different shades. “I may choose to wear a clear gloss and steer clear from attention, and other days I want to command the room, so I may rock a blue lipstick,” Rae said.

Consumers will be able to purchase the product online for the suggested retail price of $7.99 or get a bundle of three lipsticks for $20. Beginning in December, the Melting Pout Metallics will be available in drugstores nationwide.

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Swedish beauty brand IsaDora enters U.S. market on Walgreens.com

BY Gisselle Gaitan

Swedish cosmetics brand, IsaDora is making its debut in the U.S. market. The beauty company has partnered with Walgreens to launch a range of products, such as mascara, eyeliner, eyeshadow and lipstick on the retailer’s website.

Since being founded in 1983, IsaDora has quickly grown to become one of the top leading beauty brands in both Sweden and Europe, the company said. Currently found in 6,000 department stores, perfumeries and pharmacies in more than 40 countries, the brand’s parent company Invima AB has set its sights on the American consumer by teaming up with the retail giant.

“We are entering the U.S market with excitement and optimism,” says Ingvar Vigstrand, president and founder of IsaDora.

The brand said that its formulations are universally fragrance-free, clinically tested, cruelty-free and suitable for sensitive skin. Also released yearly are five different trend collections, targeting beauty consumers of all ages.

“We are thrilled about our new relationship with Walgreens.com and their confidence that IsaDora will complement their lineup of cosmetics. Launching online gives us instant opportunities and a nationwide consumer reach,” Ingrid-Marie Johansson, chief creative officer of IsaDora, said. “They’ve been aggressive in creating a superior experience for their beauty shopper and in embracing brands that not only offer amazing products, but also concentrates on remarkable formulations and innovations. That is what our customers demand.”

The line is now available on Walgreens.com, with seasonal colors being introduced throughout the year.

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HRG helps maximize FE profitability via Benchmark Performance Analysis report update

BY Michael Johnsen

Hamacher Resource Group, operating out of Waukesha, Wis., on Tuesday announced the update of its Benchmark Perfomance Analysis report, which is available for community pharmacies that subscribe to the company’s TEMPS Category Manager program.

“The recent updates to Benchmark will make it even easier for stores to get the most out of it. It’s simple to follow and implement, combining data and analytics in each section to highlight important points and actions specific to the store," stated Tom Boyer, director of national accounts and member of the owners group at HRG. "With a quick scan, stores will see high-performing items they aren’t stocking, under-performing products that aren’t selling as they should and potential reasons why along with category productivity against historical performance.”

Benchmark provides independent pharmacies an easy-to-read report on the performance of their front-end categories and specific items in their assortment to help them refine their inventory and maximize sales.

Improving front-end profitability is critical as prescription margins continue to decline. Designed to benefit busy store owners, front-end managers and pharmacists, Benchmark is a tool that identifies how individual products are impacting sales and profit and provides a summary of actions that can be taken to improve the profitability of the front-of-store. The report is driven by HRG’s exclusive Never Outs items, which are products that contribute up to 50% of sales in their respective categories.

Benchmark Performance Analysis reports are published twice annually and cover department productivity, new purchases, non-achievers, under-achievers and private label purchases. The report is a true benchmark for stores because it includes comparisons in each section to like stores with similar categories and total sales nationwide.

 

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