BEAUTY CARE

CoverGirl gets a ‘Hero’ of a spokeswoman

BY Antoinette Alexander

HUNT VALLEY, Md. Procter & Gamble’s CoverGirl has selected television and movie actress Dania Ramirez to be the newest face of CoverGirl cosmetics.

The 29-year-old Dominican joins the long list of CoverGirls, including Drew Barrymore, Queen Latifah, Rihanna, Christie Brinkley, Cheryl Tiegs, Rachel Hunter, Tyra Banks, Niki Taylor and Molly Sims.

CoverGirl print and television ads featuring Ramirez will launch January 2010, featuring the newest makeup lines debuting mid-winter.

Ramirez is best known for her role as “Maya Herrera” on NBC’s series “Heroes.” In 2006, she was in the third installment of the X-Men franchise “X-Men: The Last Stand,” and had a role on the HBO drama “The Sopranos.” She was also featured in the Sony Pictures thriller “Quarantine” and will soon be seen in two independent films entitled “Ball Don’t Lie” and “Brooklyn to Manhattan.” Her other credits include films “Cross Bronx” and “Fat Albert.”

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BEAUTY CARE

Temptu brings consumer line to Sephora

BY Antoinette Alexander

NEW YORK Temptu, a provider of professional airbrush makeup for film and television, is bringing an exclusive consumer line to Sephora that includes an airbrush makeup system for at-home use.

Through the exclusive partnership, Temptu will make available in September its new makeup line that includes the patent-pending Temptu AIRbrush Makeup System and makeup AIR pod, an at-home airbrush makeup system that utilizes a disposable pod system. Makeup is encapsulated in pre-arranged pods that contain foundation, blush and highlighter. Each pod contains one to two months of makeup and is self-sealing.

To help beauty mavens master the application technique, Temptu and Sephora will offer a Temptu-branded educational and experiential lab in the newly launched Sephora Beauty Studio. Sephora beauty experts will offer AIRbrush product training and “express services” to consumers to encourage experimentation and learning with the new Temptu AIRbrush technology.

Temptu AIRbrush Makeup System and AIR pod makeup. The retail prices ranges from $35 to $225.

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NPD develops store-level information service for prestige beauty market

BY Antoinette Alexander

PORT WASHINGTON, N.Y. Market research company the NPD Group has announced the launch of its first-ever store-level information service for the prestige beauty industry to help clients gain deeper insights into what’s happening within the prestige market.

“This store-level data gives our clients the ability to refine their sell-in strategies, discover regional opportunities, and understand how distribution and sales rates impact market share,” stated Diane Nicholson, president of beauty for The NPD Group. “Sharpening your view of the marketplace allows for an increased competitive edge and stronger margins — crucial factors particularly in today?s precarious marketplace.”

The data states, for example, that 1-in-5 dollars spent in the prestige beauty market come from either the Pacific or South Atlantic regions. The Pacific region has the largest dollar share at 22%. A total of 80% of the total prestige beauty sales came from five regions in the United States.

The Market View Current Conditions report is based on information gathered from participating retailers on a weekly basis. Market level tracking provides NPD’s clients with a monthly view of this data, aggregated at the regional level as well as the additional capability of viewing other geographies.

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