HEALTH

Cough-cold innovations on display at ECRM event

BY Seth Mendelson
Nary a day goes by — especially in the cold winter months from December to March — that the media is not talking about the cold and flu season. This season may have been one of the worst in a while and, while consumers agonize, the fact is that retailers have an excellent opportunity to profit off of this category.
But, it also is increasingly clear that product innovation is crucial to the success of the cough-cold category. More than 300 retailers and manufacturers gathered for the ECRM Cough-Cold conference in Chicago in February, all eager to see what steps can be taken to get shoppers even more engaged with this growing, yet complicated category.
Here is what some manufacturers are offering in the months ahead:
Jojobaderm Labs Blister BalmJojobaDerm Labs
The Chandler, Ariz.-based company is offering two SKUs in its BlisterBalm line. The protective lip treatment has a suggested retail price of $14.99, and the cold sore and fever blister treatment has a suggested retail price of $18.99. Both were released to the retail trade in the fall of 2017.
“We use an array of natural fatty alcohols as the key ingredients in our products,” Thomas Vadeboncoeur, the company’s senior vice president of global marketing, said. “It is a natural for retailers looking to offer their consumers an alternative, and will produce incremental sales.”
He said that the cold sore product, which contains 100% natural jojoba botanicals, is designed to limit the length of time of an outbreak. The lip treatment is designed to moisturize the lips and delay the onset of future outbreaks.
Hyland’s
The company has introduced day and night formulas in the baby oral pain products, both priced at $9.99 for a 125-tablet bottle, for the relief of pain irritability and swelling due to oral discomfort.
“This is to address a sizeable hole in the $40 million a year baby pain relief category,” Hyland’s president Les Hamilton said. “We believe there was strong pent-up demand for a new Hyland’s baby relief product. Consumers were looking for a product with our name on it in this category, and we believe that this will help retailers recapture dollars that went missing in this segment.”
Oilogic Essential Oil Care
Based in Addison, Texas, the company is offering a wide range of products for babies, toddlers, children and adults. Its adult line features five SKUs — itch relief, headache/tension, sinus/allergy, cough-cold and rest/sleep — each with a suggested retail price of $9.99.
“Our products are 100% pure essential that have been diluted for topical application,” Jordon Morrow, Oilogic’s managing partner, said. “Our products feature a roll-on that makes it easier for the consumer to use. We think this will result in incremental sales for retailers and compliment other medicines in each respective segment.”
Out of Africa Shea babyOut of Africa 
The Marina Del Ray, Calif.-based company is adding eczema cream to its Shea Baby line of products. Noting that many babies suffer from eczema, Out of Africa founder Victor Lulla said that the new product, which is totally natural, will address this issue. The item will be added to the Shea line, which has six other SKUs, around April 1 and has a suggested retail price of $11.99.
Products in the Shea Baby line use unrefined shea butter, from the shea nut, that is designed to retain all of its healing properties. “Young parents are focusing on natural products for their children,” Lulla said. “We think this is a timely addition to a line that is just growing and growing in popularity.”
Company officials said that shea butter helps moisturize the body and face, as well as restore elasticity to the face and reduce wrinkles and blemishes. They said it also helps to reduce acne and scarring.
Okamoto condomsOkamoto
When it comes to condoms, officials at Okamoto feel that less is better. The company is offering its .004 condoms, a six-SKU line, in aloe and regular styles. Both styles are available in three-count, $6.24 suggested retail price; 10-count, $19.99 suggested retail price; and 24-count, 41.99 suggested retail price, boxes.
“This line offers a soft, sheer product that still serves as a barrier, but does not feel like one,” Yu Tadano, a sales manager at Okamoto, said. “We are offering consumers a condom that is more comfortable to use and gives more pleasure. The consumers love it and retailers love it because of their great margins.”
As with most condom manufacturers, Okamoto is targeting women as they push ahead with sales of .004, with company officials stressing that both older and younger women very often make the buying decisions on condoms and which ones to purchase.
Zicam Medicated Fruit DropsMatrixx Initiatives 
The Bridgewater, N.J.-based company has announced the national launch of its Zicam Cold Remedy Medicated Fruit Drops. Offered in an assortment of fruity flavors — orange, lemon and cherry — the soft, chewable drops will help consumers shorten the length of their cold when taken at the first sign of symptoms, company officials said.
The drops are made from a unique formula that shortens a cold when taken at the first sign. Unlike other cold medicines, Zicam Cold Remedy products do not simply mask symptoms; they shorten colds so consumers can get back to what matters most to them, faster.
“Coming down with a cold is an unpleasant experience. In addition to dealing with symptoms, we can also feel more isolated and lonely,” said M’lou Walker, CEO of Matrixx. “At Zicam, we are always looking for ways to show our consumers that we are there for them. We are passionate about helping people get back to feeling better, so they can enjoy time with their family and friends. With our new Medicated Fruit Drops, we hope to bring a delectable mix of flavor into cold shortening, while making a difference in people’s lives.”
“We recognize that consumers are looking for more choices in form and flavor when in the cold aisle, so we are always innovating new ways to shorten colds,” Lori Norian, vice president of marketing at Matrixx, said. “We care about those using our products, and with our new Medicated Fruit Drops we aimed to create another delicious, yet unique, way to get better faster. Early results are showing that consumers agree.”
keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

Natural innovation: Homeopathy manufacturers roll out new offerings

BY Michael Johnsen

Hyland’s does GOOD for its customers
Hyland’s recently partnered with GOOD+ Foundation to donate up to 100,000 boxes of Hyland’s 4 Kids cough- cold homeopathy products to families in need. “It goes right along with our mission and our vision as a company in that we all work for a higher purpose, we all work for the care of others and we are here to provide and make healthcare solutions easily accessible to all,” Les Hamilton, president of Hyland’s, said. Leveraging the brand’s top-selling products, Hyland’s 4 Kids Cold ’n Cough and Hyland’s 4 Kids Cold ’n Cough Nighttime, the Los Angeles-based company first introduced the offer in time for back-to-school season.

Boiron banks on bruise solution
Boiron’s Arnicare consistently ranks in the top-10 best selling topical analgesics according to IRI, a Chicago-based research firm. The Newtown Square, Pa.-based homeopathic company in the past year launched a line extension called Arnicare Bruise that provides older consumers help for related discoloration, swelling and pain. Bruise relief is an emerging sub-segment within the first aid category, due to three broad audiences. Boiron officials said that in addition to baby boomers, a portion of women are prone to bruises and active individuals are motivated to to keep training or stick to a fitness regimen.

Similasan innovates eye drop delivery
Similasan will soon launch Dry Eye Easy Mist, which creates a dry eye homeopathy solution users can spray on a closed eye lid and blink into the eye. “What’s unique about it, besides the formula, is the delivery mechanism,” Yann Pigeaire, director of marketing at the Highlands Ranch, Colo.-based Similasan, said. “As you get older, people have trouble with the application of eye drops. This is a form that is popular in Europe, and we’re bringing it to the United States.” In addition to making an appeal to those consumers who don’t want to put drops into their eyes, it also works with makeup, as it doesn’t cause makeup to run.

Nelsons launches new formats, flavors
Rescue Plus is the latest launch from Nelsons. Rescue Plus was designed to attract new shoppers, bring new formats, efficancy claims and premium packaging, according to the company. The first three Rescue Plus products to launch include new formats, flavors and combinations, including Rescue Plus Lozenge, which features a natural orange and elderflower flavor; Rescue Plus Effervescent, which contains 15 natural mixed berry-flavored effervescent tablets; and Rescue Plus Sleep Gummy, which the company said helps consumers fall asleep faster, stay asleep longer and wake up refreshed.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

GHT Companies launch vegan VMS line

BY Michael Johnsen

The GHT Companies on Thursday announced the introduction of Vegan Life Nutrition in an effort to provide nutritional supplements completely free of animal products. Whether consumers identify as vegan or not, VLN was created to meet the growing demand for vitamins that are plant-based.

A Harris Poll conducted in 2016 found that approximately 3% of the U.S. population eats a strictly vegetarian diet, and about a half of those are vegan. The bigger revelation was that 36% opted for at least some vegetarian meals on a regular basis. All of this points to an emerging trend toward a decreasing reliance on animal-based nutrition, the San Diego-based supplement manufacturer suggested.

Choosing to move away from a meat-heavy diet may result in numerous weight loss or a decrease in blood cholesterol. But research has also uncovered a prevalence of potential nutritional deficiencies associated with a plant-based diet, such as vitamins B12 and D3.

VLN’s D3 products are derived from lichen, a plant source; and the B12 products use cyanocobalamin.

According to a study published in The American Journal of Clinical Nutrition, two thirds of people who ate a vegetarian diet and 92% of those who followed the stricter vegan guidelines were found to be deficient in Vitamin B12. This same publication reported that vitamin D deficiency is now considered a pandemic, among people who follow all dietary regimens.

The VLN line is available online and through partnerships with medical providers. Plans to expand the product line to offer more vital nutrients in vegan form are “in the works,” according to the company.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?