BEAUTY CARE

Coty unveils new scent designed to appeal to the romantic side

BY Antoinette Alexander

NEW YORK — Coty recently announced the launch of the Love2Love Bluebell + White Tea fragrance at mass and drug retailers.

(Click here to read the full Category Review.)

The scent promises to instantly enchant with a burst of Italian bergamot, blueberry white tea and nectarine. The opening mingles with middle notes of orange flower, bluebell flower and jasmine sambac. An earthy blend of cashmere woods, sheer musk and white amber at the bottom is to represent the calming feeling that comes from being wrapped in your true love’s arms, according to the company.

Love2Love Bluebell + White Tea, which was created by perfumer Clement Gavarry, is priced at $9.99 (3.4 oz./100 ml eau de toilette) and $6.99 (8.0 oz./240 ml body mist).

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Brands revive the smell of success

BY Antoinette Alexander

The pressures on mass market fragrances have yet to ease, and as industry players work to determine whether the current downturn is a long-term secular decline or the result of recent consumer behavior, manufacturers are not resting on their laurels.

(Click here to read the full Category Review.)

According to IRI, sales of men’s fragrance declined 2.4% for the 52 weeks ended May 17 at total U.S. multi-outlets, as sales of women’s fragrance dropped 7.3% during the same period.

But despite the drop in sales, manufacturers remain upbeat and have set their sights on reviving the smell of success.

During Coty’s third quarter, fragrance net revenues decreased 2% like-for-like, as incremental net revenues from new launches could not offset the decline from existing product lines.

“On fragrance, I would say the net revenue indicator of -2% is picturing a more negative situation than it is in reality, because fragrance has shown substantial volume growth, but at the same time has a negative price mix, which takes it to -2%. That already tells you, from [a] promotional investment point of view, we have optimization possibilities and that is also something which needs to happen,” Bart Becht, Coty’s chairman and interim CEO, told analysts.“So, I think we have good initiatives on our plate going forward. We have the opportunity to invest where it counts in the brand equities of the brands. And we gradually need to release the tension on the trade spend without clearly impacting the volumes.”

Meanwhile, giant beauty brand Revlon sees the fragrance segment as a significant opportunity, president and CEO Lorenzo Delpani told analysts.

“In seeking opportunity for growth in the future, we are obviously keen to diversify our options for growth and also to diversify our risk,” Delpani told analysts. “And, therefore, we, after deep investigation, consider that being active in the fragrance segment is an opportunity for us.”

After investigating a platform for growth, Revlon set its sights on CBBeauty, a U.K.-based global fragrance management company that distributes and markets perfumes and beauty products under the One Direction brand. The acquisition, announced May 1, also included the U.K. distributor, SAS & Co., which distributes and markets perfumes and beauty products from a portfolio of such brands as Burberry, Carven, One Direction and Rihanna.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Foreo debuts stateside with Luna

BY Antoinette Alexander

NEW YORK — Late last year, Swedish beauty company Foreo announced its global expansion into the United States.

(Click here to read the full Category Review.)

The brand’s first stateside introduction, the Luna, delivers T-Sonic pulsation (trans-dermal sonic pulsations) technology with 8,000 pulsations per minute channeled through Luna’s soft, silicone touchpoints. While in cleansing mode, these pulsations create a “patting” motion directed across the skin’s surface, subsequently dislodging dirt and makeup from the pores. Through this tap-like movement, the skin can be cleansed deeply, yet gently, without the rotating or oscillating action of existing bristled devices that might irritate the skin or harm its elasticity due to their pulling and pinching effects, the company stated.

The Luna also features an anti-aging surface on its reverse side that channels lower-frequency pulsations that deliver a gentle massage.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?