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Coty unveils Beyoncé’s new Rise fragrance

BY Antoinette Alexander

NEW YORK — Coty has officially unveiled the new Beyoncé Rise fragrance.

"The spirit of Rise encourages women to be all that we are," Beyoncé stated.

To create this new scent, Beyoncé partnered with Loc Dong, a perfumer at IFF, to design a mélange of accords that leave a lasting impression. Beyoncé continued the theme of incorporating her favorite flower, the orchid, into her newest fragrance. When Dong encountered the Gold Symphony Orchid, known as Queen of the Orchids, in the IFF Botanical Gardens, it struck both a musical and olfactory chord with him. He made it the featured note in the fragrant composition.

"The Orchid is the centerpiece of Rise," Dong stated. "The Golden Apricot helps create a bold statement that is also playful."

Gold is featured prominently in the Rise bottle designed by Ken Hirst. The gold juice is encased in a tall, elegant glass bottle. The gold collar flows around the soft lines of the bottle, evoking a melodic sense of rhythm and perpetual motion. The cap’s sculptural cluster of golden crystals ascends even higher, exuding strength and fortitude. Combining gold accents and crystal clear glass, crisp lines and smooth edges, the Rise bottle aims to capture Beyoncé’s resilient spirit and graceful femininity.

To capture the captivating spirit and energy of Rise, Beyoncé partnered with film director Jake Nava to create a cinematic interpretation with an inspiring message. Shot with a phantom camera, Beyoncé slowly emerges from glinting clouds of golden dust and ascends into an uplifting image.

 

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New Love2Love fragrance collection hits Walmart

BY Antoinette Alexander

NEW YORK — Coty has introduced the new Love2Love fragrance collection, inspired by a spectrum of colors that express a woman’s joy and sheer happiness.

Each scent was designed to capture a stylish duo of ingredients that reflect perfect pairs in love.

Fresh Rose + Peach: This scent opens with juicy notes of peach nectar, lychee and fresh cassis buds to evoke joy and optimism. The middle notes of geranium and Bulgarian rose oil infuse innocence and femininity into the fragrance, while the blend of musk and orris at the base provide a dose of comforting warmth and tenderness.

Jasmine + Sparkling Mimosa: Lighthearted and fresh, this fragrance represents the spirit of a radiant, carefree woman. It kicks off with an energetic blend of dewy peony, raspberry kiss and sparkling mimosa. That burst of freshness mingles with middle notes of honeysuckle, jasmine and sweet pea then joins with skin musk, warm rosewood and almond blossom at the base to wrap you in a subtle veil of sensuality.

Freesia + Violet Petals: This scent begins with a delicately sweet mix of peach blossom, lily petals and lavender blooms then gives way to classic, feminine heart notes of freesia, rose and violet blossom. The base notes of sheer musk, heliotropine and cedarwood almost seem to emerge spontaneously.

Orange Blossom + White Musk: A refreshing cocktail of sparkling bergamot and juicy orange notes open up this fragrance. The citrusy pair captures the feeling of unbridled happiness. Orange blossom and soft peony at the heart of the scent create an element of femininity and the trace of orris, white musk and cozy sandalwood add an intriguing, sensual aspect to the mix.

The Love2Love collection is enclosed in feminine and sophisticated flacons with juice that is tinted in soft shades of pink, green, lavender and orange. The white flowers on the front of the cartons and on the bottles were incorporated to capture the spirit of the unique floral notes in each scent.

The Love2Love collection launched in February at Walmart stores nationwide and Walmart.com.

 

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Revlon’s Parfumerie collection brings fragrance to nails

BY Antoinette Alexander

NEW YORK — Revlon recently introduced a whole new way to experience color with Revlon Parfumerie Scented Nail Enamel.

When the enamel dries it provides a light fragrance that promises to last all day. Revlon Parfumerie offers 24 scented colors in a variety of finishes from creams to glitters. The collection is divided into three fragrance and color families: Fruits & Florals for exotic and fruity fragrance notes in vibrant shades; Sweets & Spices for woody, spicy fragrance notes in deep, rich shades; and Freshes for crisp, clean scents in light and airy shades. Revlon Parfumerie uses fragrance and essential oils so beauty mavens are given a scent that is reminiscent of their daily perfume.

The enamel has a suggested retail price of $5.99 each.

 

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