BEAUTY CARE

Coty revitalizing Astor brand with help from Heidi Klum

BY Antoinette Alexander

NEW YORK Coty has signed German supermodel and TV presenter Heidi Klum as the new face and artistic adviser for the global beauty brand Astor.

The first-of-its-kind creative collaboration allows the Astor brand to integrate Klum’s fashion-forward point of view into the brand collections and capitalize on the style trends, as part of the company’s mission to introduce the brand to a new audience and speak to consumers in a new way.

In this capacity, Klum will be involved in the design of product collections inspired by the latest runway trends, and appear in upcoming print and TV campaigns. Klum’s personality and inspiration will be an integrated part of the brand’s marketing message through print, online and in-store efforts.

Klum has established herself as a multi-talented TV host and producer, actress, fashion designer and astute businesswoman. She is known not only for her fashion magazine covers, but also as the host of "Project Runway" and "Germany’s Next Top Model by Heidi Klum." She has created and designed several beauty and fashion collections for brands including Victoria’s Secret Beauty, Destination Maternity and New Balance for Amazon.

"We are delighted that Heidi Klum will be representing Astor, especially at such an exciting time in the brand’s development as it moves forward with a new visual identity. As an elegant, confident, successful woman, wife and mother, Heidi perfectly represents Astor’s signature: ‘Live Beautifully,’" stated Renato Semerari, president of Coty Beauty.

Astor, which launched in 1952, is distributed in perfumery chains, department stores, drug stores and mass merchandisers in many European markets, namely Germany, Austria, Switzerland, Spain, Poland, Czech Republic, Slovak Republic, Hungary and Romania.

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Hair-cutting goes great lengths for cancer

BY Drug Store News Team

BENTONVILLE, Ark. It was standing room only in the ballroom of the Embassy Suites hotel in Rogers, Ark., on Wednesday evening as several hundred people gathered for the Pantene Beautiful Lengths cutting event held in conjunction with the P&G NW Arkansas Championship presented by Walmart.

The event involved roughly 100 women, young girls and professional golfers from the Ladies Professional Golf Association who volunteered to have 8 in. of their hair cut so that it could be used to make wigs for female cancer patients who, in addition to enduring the debilitating and often fatal effects of the disease, experience the emotional trauma of losing their hair after undergoing radiation treatment.

“I am so thrilled to see such a large crowd,” Procter & Gamble chairman and CEO Bob McDonald told those gathered at the event. Other guests included Walmart president and CEO Mike Duke, CFO Tom Schoewe, in addition to several other senior executives from Walmart, as well as local business leaders and elected officials, many of whom served as guest stylists involved in the synchronized hair cutting. McDonald noted that the event aligns with P&G’s overarching corporate strategy of “purpose-inspired growth.”

LPGA professionals Michelle Wie and Natalie Gulbis were among those who helped with the actual cutting, and Gulbis recalled how the event has grown.

“The first time we did this four years ago, it was in a tent on the 18th green and there were maybe 20 people there and one camera,” Gulbis said.

P&G has been involved with the LPGA tournament since it arrived in Northwest Arkansas four years ago at the Pinnacle Hills Country Club, and this year, Jeff Schomburger, president of P&G’s global Walmart team, noted that the event would raise approximately $250,000 for local charities.

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Wahl develops go-to source for facial hair information, advice

BY Alaric DeArment

STERLING, Ill. Wahl is working with facial hair experts to launch a website that will include an encyclopedia of facial hair styles, blogs and a Q-and-A session.

Wahl announced the partnership to create the website Wahlnation.com on Thursday with the experts, known as pogonologists, Nick Burns and Allan Peterkin. Burns and Peterkin are co-authors of the book “The Bearded Gentleman – The Styling Guide to Shaving Face.”

“Wahl recognizes that men want easy-to-digest information about choosing and maintaining their facial hair,” Wahl product expert Steve Yde said. “We know a lot of guys consider growing facial hair, but the uncertainty and anticipation causes some to go with a clean-shaven look instead.”

Nearly 60% of men in the United States grow some style of facial hair, according to Wahl.

“I’m excited to join Wahl in their mission to support men on their quest to define their personal style and educate those seeking assistance from facial hair experts,” Burns said. “We’re excited to help teach men the skills they need to sport the right style of facial hair … and have a little fun along the way.”

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