BEAUTY CARE

Coty launches new Love2Love Bluebell + White Tea fragrance

BY Antoinette Alexander

NEW YORK — Hitting mass and drug retailers is the Love2Love Bluebell + White Tea fragrance, Coty has announced.

The scent instantly enchants with a burst of Italian bergamot, blueberry white tea and nectarine. The opening mingles with middle notes of orange flower, bluebell flower and jasmine sambac. An earthy blend of cashmere woods, sheer musk and white amber at the bottom is to represent the calming feeling that comes from being wrapped in your true love’s arms.

Love2Love Bluebell + White Tea, which was created by perfumer Clement Gavarry, is enclosed in a powder blue flacon embossed with white flowers and topped with a whimsical petal shaped cap.

The fragrance is priced at $9.99 (3.4oz/100ml eau de toilette) and $6.99 (8.0oz/240ml body mist).
 

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New Softlips Cube Hello Kitty collection to hit retail

BY Antoinette Alexander

TORRANCE, Calif. — Sanrio, parent company of Hello Kitty, and The Mentholatum Co.'s Softlips Cube 5-in-1 Lip Care will partner to launch a new lip balm collection beginning in July.

Packaged in a glass-like cube, each flavor is inspired by some of Hello Kitty's favorite things. The Softlips Cube Hello Kitty collection aims to hydrate, replenish, smooth, protect with SPF 15 and add a subtle sheen.

"Softlips has provided premium lip balms with a flavorful twist to women for over 20 years, and we are thrilled to team up with Sanrio for the new Softlips Cube Hello Kitty collection. This collaboration is the perfect fit for Softlips Cube, the lip balm that combines function and style, and Hello Kitty, the cute and sophisticated pop icon," stated Jean Legros, VP of sales and marketing, The Mentholatum Co.

The collection will debut with two Hello Kitty personalities and corresponding flavors, "Smart" with a crisp apple flavor and "Pretty" with a sweet passion fruit flavor, followed by "Cute" with a strawberry banana flavor in September. The fourth and final flavor, an exclusive mystery flavor, will be available as part of a four-piece gift set starting in November.
 
The individual Softlips Cube Hello Kitty balms will retail for $3.49 each and the four-piece gift set for $12.99 at retailers nationwide.
 

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Pregnant actress Jennifer Love Hewitt to be the new face of Palmer’s stretch mark products

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. — Palmer's Cocoa Butter Formula has cast actress Jennifer Love Hewitt as the star of its latest pregnancy ad campaign.

Due this summer with her second child, Hewitt will bare her pregnant belly for the brand as the face of its stretch mark products, including the Palmer's Massage Lotion for Stretch Marks, Massage Cream for Stretch Marks, Tummy Butter for Stretch Marks and Skin Therapy Oil, in ads launching in Fall 2015.

Known for her roles in both TV and movie projects such as "The Client List," "Ghost Whisperer," "Criminal Minds," "Party of Five," and "I Know What You Did Last Summer," Hewitt will put her pregnancy on display in the fall 2015 campaign. The ad campaign celebrate soft, supple skin during pregnancy and the emotional bond between a mother and her unborn child.

"After the success I had using Palmer's through my first pregnancy, I knew I wanted to support the brand by baring my pregnant belly to celebrate the beauty of expectant mothers," stated Hewitt. "These are products that I believe in and actually use – they help moms to embrace the natural glow of pregnancy and I find it so empowering to be able to show my pregnancy off in this way."

Formulated such ingredients as cocoa butter, vitamin E and pure oils, Palmer's stretch mark products promise to keep skin looking moisturized and smooth, and are also hypoallergenic, paraben-free, phthalate-free and dermatologist tested.

"When we found out that Jennifer Love Hewitt was a fan of Palmer's and wanted to work with us on our next campaign, we were overjoyed to have a star of her caliber embracing the Palmer's brand," stated Jennifer Leonard, E.T. Browne senior product manager. "Her genuine love of pregnancy and motherhood makes her the perfect fit to proudly showoff her pregnant belly on behalf of Palmer's. We're so excited for everyone to see the finished product.”
 

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