BEAUTY CARE

Coty introduces new Katy Perry fragrance

BY Antoinette Alexander

NEW YORK — Coty has announced the launch of Killer Queen by Katy Perry.

"When I was creating Killer Queen, I was really inspired by the idea of a strong, confident woman in power, and that is exactly what I hoped to put into this fragrance, something that brings out the power inside of you,” Perry stated.

Playful and daring, Perry’s unbridled artistic vision bends the rules and breaks the mold with a vivaciously original spark. The new fragrance aims to capture her rebellious spirit, throwing convention to the wind.

"The Red Velvet Flower inspired this creation beginning with the richness of the burgundy red, the velvety feel reminiscent of a royal cape and its deep textured floral scent," added creator Laurent Le Guernec of IFF.

Inspired by a queen’s scepter, the jewel-shaped bottle in shades of royal red and gold portrays sexy sophistication and luxury, the company said. The faceted bottle rests languorously on its side, like a loose, precious gem fit for a queen. The regality of the bottle is enhanced with a rich gold crown showcasing a custom crest capturing Perry’s playful essence — regal cats, a music clef, hearts and a dagger.

"Artistic, creative and a consummate professional, Katy Perry has been an amazing partner to Coty," stated Steve Mormoris, Coty SVP global marketing. "Together with director Jonas Akerlund and photographer Tim Walker, Katy Perry helped us to create an incredible film and iconic visuals that will launch this fall when Killer Queen hits stores all over the world. We are thrilled to bring to consumers such an innovative campaign and fragrance."
 

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Beauty.com to carry exclusive line of Erickson Beamon hair accessories for charity

BY Antoinette Alexander

BELLEVUE, Wash. and NEW YORK — Beauty.com, a division of DrugStore.com, is offering an exclusive series of bejeweled hair accessories from designers at Erickson Beamon to benefit GEMS, or Girls Educational and Mentoring Services, the online retailer announced.

One hundred percent of the proceeds from sales will go to this organization devoted to supporting victims of human trafficking. The four limited-edition designs are available while supplies last. 

The four Erickson Beamon hair pieces range in design and price complementing a variety of hair styles this holiday season: Tropical Punch Butterfly, $130, is a multi-colored piece in the shape of a butterfly; Tropical Punch, $115, is an abstract, wing-shaped clip with bright jewels and rhinestone accents; Twister Sister, $60, is a spiked slide with clear and dark gems; and Deca-dance, $130, has a cluster of clear and dark gems with delicate chains hanging down.

 

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Gillette launches ‘The Best a Fan Can Get Sweepstakes’ for NFL fans

BY Antoinette Alexander

BOSTON — Procter & Gamble’s Gillette has announced the kick-off of its “Best a Fan Can Get Sweepstakes” where fans across the country have the opportunity to win NFL prizes, including one grand-prize winner who will receive a pair of season tickets to their favorite NFL Team — for the rest of their life.

Five runners-up winners also will receive an all-inclusive package to Super Bowl XLVIII for two, and additional prizes include the ultimate at-home Super Bowl takeover, footballs autographed by Clay Matthews Visa gift cards, NFL Shop discounts and free Gillette products.

For a chance to win, fans can look for a game piece inside specially marked Gillette Fusion ProGlide cartridge packs from Oct. 1, 2013 through Feb. 1, 2014, or while supplies last. Fans also can enter to win by requesting a game piece through the mail or entering the second chance drawing by visiting Gillette.com/BestAFanCanGet.
 
In its fifth year as an official sponsor of the NFL, Gillette is helping NFL fans get closer to the game this year by providing enhanced experiences all season long. In addition to “The Best a Fan Can Get Sweepstakes,” Gillette is giving fans a look at the precision behind the season’s most exciting plays through the “Precision Play of the Week” contest. Every week of the regular season on Gillette’s Facebook page, John Brenkus, creator/host of Sport Science, will provide a scientific breakdown of one of the prior week’s best plays. Fans are then invited to answer a question related to the play for the chance to win various prizes, with the grand prize being a trip to Super Bowl XLVIII in New York/New Jersey.

This season, Gillette also has teamed up with four star NFL players — Green Bay Packers linebacker Clay Matthews, New York Giants wide receiver Victor Cruz, New England Patriots wide receiver Danny Amendola and Tampa Bay Buccaneers running back Doug Martin –— to bring fans closer to the NFL’s peak performers.
 
“Whether it’s on the field or off, some of life’s most important and impactful moments are determined by the precision with which they are performed,” stated Greg Via, Gillette’s director of global sports marketing. “The difference between good and great is in the details, and no one knows that more than Gillette. When it comes to shaving, we have spent the last 110 years carefully engineering and refining our razors to give every man the advantage of Gillette’s precision.

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