BEAUTY CARE

Coty Inc. to open Russian subsidiary

BY Antoinette Alexander

NEW YORK Coty Inc. is strengthening its presence in Russia’s nearly $8 billion cosmetics and toiletries market by opening a new Russian subsidiary in Moscow that will manage the marketing, sales and distribution of select Coty products.

Under the supervision of Roman Terekhov, who has been named general director of the new subsidiary, the subsidiary will manage the marketing, sales and distribution of such Coty products as Rimmel color cosmetics, Adidas personal care products, Lancaster skin and sun care products and Calvin Klein, Celine Dion, Cerruti, Chloe, Chopard, David Beckham, Davidoff, Esprit, Jil Sander and Marc Jacobs fragrances.

Previously, Coty products were sold in Russia through multiple distribution partnerships.

Terekhov, former Beauty & Co. GM and commercial director, will now be responsible for Coty’s day-to-day operations in Russia, overseeing 60 employees within the marketing, sales, supply chain and finance and information technology divisions.

“The opening of Coty’s Russian subsidiary provides Coty with a competitive in-market edge to advance our sales and build business partnerships while simultaneously strengthening our global presence in the beauty industry,” stated Coty CEO Bernd Beetz. “Coty’s Russia team will leverage existing relationships and establish new partnerships with distributors in Russia and related markets to deliver the highest quality products to consumers.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Russian-born businesswoman and former Soviet TV anchor taps PR firm to promote cosmetics business

BY Antoinette Alexander

FORT LAUDERDALE, Fla. Former Soviet TV news anchor Galina Todd has retained the international public relations firm TransMedia Group to promote her cosmetics business.

“We can’t wait to introduce this gorgeous 52-year-old Russian magazine cover girl to the American masses,” stated TransMedia Group CEO Tom Madden, a former VP at NBC.

The Moy Sekret by Galina line is a collection of American and European-made Russian beauty secrets for skin and hair care. TransMedia will be launching her newest products, including an all-natural hair restoration and thickening line that is licensed out of Spain, as well as her French perfume called “Mon Secret.”

“I want my generation of baby boomers, the most populous generation of people in the world today, to wake up every morning and say ‘Hello Beautiful!'” stated Todd, who recently was named Russian-American Businesswoman of the Year by Russian magazine Bomond. “I am confident that TransMedia Group will help us target this group, as well as all groups, of strong women full of hope and the desire to be beautiful.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

HairTech International to launch Paris Hilton hair and nail care products

BY Antoinette Alexander

BOSTON HairTech International, which creates, distributes and manufacturers beauty products for salons and the mass market, is launching for 2009 a new line of Paris Hilton hair and nail care products.

HairTech was promoting the launch at the recent NACDS Marketplace conference held in Boston.

Through its licensing deal with the celebrity, HairTech is launching the Ultimate Brush by Paris Hilton, Polish by Paris and a Paris Hilton hair care line infused with pomegranate, coffeeberry and soy bean.

To promote the launches, Hilton is scheduled to make appearances for specific retailers and there are expected product giveaways on Oprah and Ellen DeGeneres shows for the fourth quarter.

In addition, for every Ultimate Brush and bottle of nail polish sold it will help finance a meal for an underprivileged child somewhere in the world through a tie-in with the Interface Foundation charitable organization.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?