BEAUTY CARE

Coty Inc. to open Russian subsidiary

BY Antoinette Alexander

NEW YORK Coty Inc. is strengthening its presence in Russia’s nearly $8 billion cosmetics and toiletries market by opening a new Russian subsidiary in Moscow that will manage the marketing, sales and distribution of select Coty products.

Under the supervision of Roman Terekhov, who has been named general director of the new subsidiary, the subsidiary will manage the marketing, sales and distribution of such Coty products as Rimmel color cosmetics, Adidas personal care products, Lancaster skin and sun care products and Calvin Klein, Celine Dion, Cerruti, Chloe, Chopard, David Beckham, Davidoff, Esprit, Jil Sander and Marc Jacobs fragrances.

Previously, Coty products were sold in Russia through multiple distribution partnerships.

Terekhov, former Beauty & Co. GM and commercial director, will now be responsible for Coty’s day-to-day operations in Russia, overseeing 60 employees within the marketing, sales, supply chain and finance and information technology divisions.

“The opening of Coty’s Russian subsidiary provides Coty with a competitive in-market edge to advance our sales and build business partnerships while simultaneously strengthening our global presence in the beauty industry,” stated Coty CEO Bernd Beetz. “Coty’s Russia team will leverage existing relationships and establish new partnerships with distributors in Russia and related markets to deliver the highest quality products to consumers.”

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Xylitol appears to fight early childhood cavities, study finds

BY Antoinette Alexander

NEW YORK Children given an oral syrup containing the naturally occurring sweetener xylitol may be less likely to develop decay in their baby teeth, according to a new study.

Peter Milgrom, D.D.S., from the University of Washington in Seattle and colleagues evaluated the effectiveness of using syrup containing xylitol, approved in the United States for use in food since 1963, among 94 children (9 months to 15 months old) from the Republic of the Marshall Islands, where early childhood tooth decay is a major health problem.

The investigators stated that “exposure to xylitol (8 g per day) in a twice-daily topical oral syrup during primary tooth eruption could prevent up to 70% of decayed teeth.”

After an average of 10.5 months, 8-out-of-33 children receiving two doses of xylitol per day and 13-of-the-32 children receiving three does of xylitol per day had tooth decay. This compared with 15-of-the-29 children in a control group, the report stated.

The study was funded by a grant from the Health Resources and Services Administration Maternal and Child Health Bureau and by a grant from the National Institute of Dental and Craniofacial Research. Danisco USA donated the raw materials used to make the syrups in this study. The study was published in Archives of Pediatrics & Adolescent Medicine.

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Pamela Anderson to launch new fragrance

BY Antoinette Alexander

BOSTON Creating quite a buzz at the recent NACDS Marketplace conference held here was celebrity Pamela Anderson, who was on hand to promote the launch of her new fragrance.

The Malibu collection will include Malibu Pink “For Playful Days” and Malibu Blue “For Elegant Nights.”

Malibu Pink is a blend of wild berries and zesty mandarin fruit lifted by sweet honeysuckle accents and white florals over sandalwood, caramel, rich vanilla bourbon and a touch of praline.

Malibu Blue features notes of pomegranate, chocolate persimmon and greens with black orchid, lotus, champacca flower and fresh vanilla violet, mahogany wood, patchouli and amber.

Malibu is scheduled to launch in limited retail stores in late July and early August, with a national rollout in September. The fragrances are priced at $39 (1.7 oz.) and $49 (3.4 oz.).

To promote the launch, IBB will embark on a million dollar marketing campaign that includes a launch event at Fountain Blue, appearances on several talk shows and special appearances at flagship stores.

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