Coty Inc. to open Russian subsidiary
NEW YORK Coty Inc. is strengthening its presence in Russia’s nearly $8 billion cosmetics and toiletries market by opening a new Russian subsidiary in Moscow that will manage the marketing, sales and distribution of select Coty products.
Under the supervision of Roman Terekhov, who has been named general director of the new subsidiary, the subsidiary will manage the marketing, sales and distribution of such Coty products as Rimmel color cosmetics, Adidas personal care products, Lancaster skin and sun care products and Calvin Klein, Celine Dion, Cerruti, Chloe, Chopard, David Beckham, Davidoff, Esprit, Jil Sander and Marc Jacobs fragrances.
Previously, Coty products were sold in Russia through multiple distribution partnerships.
Terekhov, former Beauty & Co. GM and commercial director, will now be responsible for Coty’s day-to-day operations in Russia, overseeing 60 employees within the marketing, sales, supply chain and finance and information technology divisions.
“The opening of Coty’s Russian subsidiary provides Coty with a competitive in-market edge to advance our sales and build business partnerships while simultaneously strengthening our global presence in the beauty industry,” stated Coty CEO Bernd Beetz. “Coty’s Russia team will leverage existing relationships and establish new partnerships with distributors in Russia and related markets to deliver the highest quality products to consumers.”
Grand Brands launching second phase of Lander products
GRAND RAPIDS, Mich. Licensing company Grand Brands, LLC, which acquired Lander in late 2008, is launching a second phase of the brand name products.
This phase includes launches of a new adult shampoo and conditioner, children’s dental rinse and new additions to the adult oral care and skin care lines.
“We’re particularly pleased with the success over the last three months since we reintroduced the Lander brand product lines,” stated Grand Brands president Sue Hunt. “It’s received a very warm reception both domestically and abroad. The first container of Lander was just shipped out to the Philippines and Lander is also now being carried on the shelves of major retailers in Puerto Rico. We’re excited to extend the brand line to include these new product offerings.”
Alberto-Culver promotes ethnic beauty brands at African-American music festival
MELROSE PARK, Ill. Alberto-Culver’s Motions, Soft & Beautiful and Soft & Beautiful Just for Me! ethnic beauty brands recently sponsored the Bond Over Beauty suite held in New Orleans during the African-American music festival.
Held at the W Hotel New Orleans on July 3 and 4, the Bond Over Beauty experience served an oasis for female concertgoers while mingling with such celebrities as Keshia Knight Pulliam. Pulliam currently is a series regular on Tyler Perry’s “House of Payne,” and is known for her portrayal of Rudy Huxtable on “The Cosby Show.”
Motions and Soft & Beautiful brand ambassadors invited festival attendees to the suite where they could indulge in beauty and fashion consultations, light hand and shoulder massages, photo opportunities with Pulliam, group karaoke, games and prize giveaways. Guests also were treated to hair makeovers and product demonstrations with Motions and Soft & Beautiful styling products.