BEAUTY CARE

COTY, GNC among finalists for Virgo’s inaugural Insights Awards

BY Michael Johnsen

NEW YORK — Virgo on Monday announced the finalists of its inaugural Insights Awards, to be awarded May 1 at the SupplySide MarketPlace opening presentation at the Jacob Javits Center here. 

The awards celebrate successful market launches driven by CPG supplier/formulator partnerships in beverage, omega-3 and cosmetics. Winners will receive a recognition plaque and a special profile discussing the innovative partnership and market success to be highlighted on the respective web sites: SupplySide Beverage Insights, SupplySide Omega-3 Insights or SupplySide Cosmetics Insights.

The Beverage Insights Finalists are Cytosport’s Evolve, developed with BASF; GNC NutriWater, developed with Shadow Beverages, Sterling Technology and WILD Flavors; and Tipton Mills’ Probiotic Instant Coffee, developed with Ganeden Biotech.

The Cosmetics Insights Finalists are COTY’s Beyoncé Pulse NYC fragrance, developed with Symrise; IDC’s Integral Dermo Protection, also developed with Symrise; and Skin Authority VitaD Fortified Illuminating DUO, developed with the Dole Nutrition Institute. 

Omega-3 Insights Finalists are Miguel’s Omega Foods’ Chia Bread, developed with Chia-Brand; Oceans Omega Omega Infusion, developed with Mycell Technologies; and Swanson Health Products’ OmegaActiv Super DPA Fish Oil, developed with Cyvex Nutrition/Omega Protein.

 

 

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Goddess Garden Organics launches chemical-free continuous spray sunscreen

BY Antoinette Alexander

BOULDER, Colo. — Goddess Garden Organics — the makers of organic sunscreens for adults, kids and babies — has debuted a Continuous Spray Natural Sunscreen, which, according to the company, is the only all-natural, chemical-free continuous spray sunscreen on the market today.

"While natural sunscreens are always a smart choice, it has become even more important to avoid sunscreen chemicals in light of new research showing that oxybenzone, a chemical used in many conventional sunscreens, is associated with an increased risk of hormone disruption and closely tied to endometriosis," stated Nova Covington, founder and CEO of Goddess Garden Organics. "Our mission is to educate consumers of the benefits of natural mineral sunscreens and the risks associated with chemical sunscreens. There are great options that are safe and effective too. Just as moms became aware of the dangers of BPA a few years ago, my hope is parents will become more aware of the dangers of hormone disrupting chemical sunscreens too."

The Goddess Garden Organics Continuous Spray Sunscreens join the Goddess Garden line of all-natural, chemical-free sunscreen lotions made with certified organic ingredients. All Goddess Garden products are nontoxic and biodegradable.

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P&G to be presenting sponsor of Hispanicize 2013

BY Antoinette Alexander

MIAMI BEACH, Fla. — Hispanicize 2013, the annual Latino trends event, has announced that Procter & Gamble will be the official presenting sponsor for this year’s event taking place in Miami Beach from April 9 to 13. This is P&G’s first year as the presenting sponsor of the Hispanicize event.

During the conference, P&G will engage attendees in the P&G Everyday Lounge, where visitors will experience products from the company’s beauty, health and home portfolio. P&G conference activities include the Swiffer Abuelita Test, Tide Fabulous White Party, bathroom takeovers by Charmin, Crest and HDA blogger ideation session, makeovers from CoverGirl and hair styling sessions from Pantene brought by Have You Tried This Yet?/?Ya Probaste Esto?, to name a few. 

"P&G’s presenting sponsorship support is making possible many of the big ideas, celebrities, speakers, content and concerts that makes Hispanicize 2013 special," stated Manny Ruiz, creative director and founder of the Hispanicize event.  "You can talk about supporting bloggers and journalists all you want but when you actually back it up boldly like P&G has done here that speaks volumes."
 

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