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Coty, Elite enter deal to launch new fragrance collection

BY Allison Cerra

NEW YORK — Coty has teamed up with modeling network Elite to develop and market a new line of fragrances.

Slated to launch in January, the collection will include four fragrances that will embrace the alluring beauty and glamour associated with the world of modeling and fashion, Coty and Elite said.

Financial terms of the deal were not disclosed.

"Based on our strong licensing partnerships, our unrivaled fragrance expertise, and the global reach of the Elite Models brand, we see an opportunity to broaden the scope of our business portfolio and team up with a brand that is on the cutting edge of the fashion business," Coty Beauty Renato Semerari said.

Coty and Elite said the companies will collaborate marketing plans for the international launch, which will include a comprehensive media campaign, as well as an Elite Model Look Contest. Details of the contest still are currently in development and will be announced closer to the launch, Coty and Elite noted.

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Fisk Industries awarded Good Housekeeping honor for Cover Your Gray

BY Allison Cerra

ORANGEBURG, N.Y. — Fisk Industries was recognized by Good Housekeeping‘s second annual anti-aging awards in the instant root touch-ups category.

The company said that its professional instant root touch-up product, Cover Your Gray, was named the gold winner of the category. To select this year’s winners, the scientists in the beauty lab of the Good Housekeeping Research Institute evaluated 73 anti-aging hair products in every price range.

Cover Your Gray is a waterproof, instant hair color formula that blends in smoothly with hair’s natural color and lasts all day long, Fisk Industries said.

"We are very honored by this award. Good Housekeeping’s anti-aging award reinforces our leadership in the beauty market and commitment to our customers in developing the best quality hair-care products," Fisk Industries president Steven Adler said.

The Cover Your Gray line of products — which include the touch-up stick, brush-in hair color, root touch-up, 2-in-1 hair color touch-up wand, root touch-up and highlighter, and color comb — is available at CVS/pharmacy, Bed Bath and Beyond, select beauty supply stores throughout the United States, as well as online.

 

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Luster expands Pink Smooth Touch line with new product

BY Allison Cerra

CHICAGO — Luster Products has unveiled its Pink Smooth Touch Ready Set Glam spritz and shimmer 2-n-1.

Infused with natural ingredients, including sunflower and argan oils, the product provides firm hold with a built-in shining agent for women that wear edgy, defined hairstyles. The product is specially formulated for relaxed, natural or color-treated hair, and also can be used on wigs, weave and other synthetic hair.

"Luster Products invested years of research and testing into developing a product that delivers both hold and shine properties to consumers," Luster Products VP and director of research and development Freddie Luster said. "The natural ingredients used to make Smooth Touch Ready Set Glam spritz and shimmer 2-n-1 also provide heat protection and conditioning to help hair look and feel its best."

Luster’s Pink Smooth Touch Ready Set Glam spritz and shimmer 2-n-1 is available at select beauty supply stores and online.

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