BEAUTY CARE

Coty to develop, market fragrances with Guess

BY Antoinette Alexander

NEW YORK Coty Inc. has inked a licensing deal with Guess to develop and market a new line of fragrances, and also will distribute existing Guess fragrances, effective January 2010.

“Guess is on the pulse of edgy style and flirtatious fashion, and Guess’ groundbreaking approach and reputation lends itself perfectly to the passionate and innovative spirit of Coty,” stated Coty CEO Bernd Beetz. “With this partnership, Coty is inheriting a notable fragrance house. Our plans for expanding the reach of the Guess brand will position the Guess fragrance for accelerated global success.”

Added Guess vice chairman and CEO, Paul Marciano, “This collaboration with?Coty will provide the perfect platform for Guess to creative innovative, highly desirable and luxurious fragrances that reflect our company’s image and legacy. It symbolizes both a strategic and creative alliance. We are very excited about our partnership with Coty.”

Coty stated that additional information related to the fragrance would be disclosed at a “later date.”

Established in 1981, Guess began as a jeans company and has since grown into a global lifestyle brand. Today, Guess designs, markets and distributes full collections of women’s, men’s and children’s apparel, as well as accessories.

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CoverGirl gets a ‘Hero’ of a spokeswoman

BY Antoinette Alexander

HUNT VALLEY, Md. Procter & Gamble’s CoverGirl has selected television and movie actress Dania Ramirez to be the newest face of CoverGirl cosmetics.

The 29-year-old Dominican joins the long list of CoverGirls, including Drew Barrymore, Queen Latifah, Rihanna, Christie Brinkley, Cheryl Tiegs, Rachel Hunter, Tyra Banks, Niki Taylor and Molly Sims.

CoverGirl print and television ads featuring Ramirez will launch January 2010, featuring the newest makeup lines debuting mid-winter.

Ramirez is best known for her role as “Maya Herrera” on NBC’s series “Heroes.” In 2006, she was in the third installment of the X-Men franchise “X-Men: The Last Stand,” and had a role on the HBO drama “The Sopranos.” She was also featured in the Sony Pictures thriller “Quarantine” and will soon be seen in two independent films entitled “Ball Don’t Lie” and “Brooklyn to Manhattan.” Her other credits include films “Cross Bronx” and “Fat Albert.”

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L’Oreal Paris showcases interactive beauty pavilion at state fair

BY Antoinette Alexander

NEW YORK L’Oreal Paris is inviting beauty mavens attending the Wisconsin State Fair to experience the ultimate in beauty through its interactive beauty pavilion dubbed The Color Space.

The fair, which kicked off Aug. 6 and runs through Aug. 16, is currently home to the 5,000-sq.-ft. beauty pavilion for women, men and children.

Visitors are invited to enjoy complimentary services and product samples from L’Oreal Paris’ trained professionals. Also available are skin care analysis and consultations, mini-makeovers featuring the brand’ cosmetic lines, hair care and hair color consultations from L’Oreal Paris stylists and more.

The Color Space also features of PRO Manicure bar, skin care lab with computer terminals for access to the L’Oreal Web site and a mobile Truelight Pod. The pod is exclusive to L’Oreal Paris and recreates specific lighting environments so visitors can see how different light affects the look of makeup and hair tones.

In celebration of L’Oreal Paris’ 100-year anniversary, visitors will also receive limited-time special pricing on select L’Oreal Paris products and a $2 gift certificate that can be used toward the purchase of any products sold at The Color Space or local retailers.

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