BEAUTY CARE

Coty details results of its search for Sally Hansen

BY David Salazar

NEW YORK — Despite having her name attached to one of the nation’s best-known nail brands, the real identity of Sally Hansen had been a mystery — at least until Coty set out three years ago to figure out who she was. The search, initiated by Sally Hansen VP global marketing at Coty Jeremy Lowenstein, saw a team of investigative journalists narrow the nearly 50,000 women with the name down to 14,000, eventually finding an obituary of a factor worker at Sally Hansen Cosmetics that led them to two of Sally Hansen’s living relatives.

Sally Hansen acquired her parents’ cosmetics store Le Finné in 1935, turning into the House of Hollywood company headquarters, where she created brands and products across such categories as hair care, cosmetics and fragrances. In 1941 she took House of Hollywood national, expanding it into Sally Hansen, Inc. in New York in 1945, and trademarking the “Hard as Nails” treatment in 1957, creating the starting point for brand’s portfolio and one of its best-selling products even today. In addition to running the cosmetics company, Hansen chaired the California Cosmetics Association and was a beauty columnist for the Los Angeles Times, penning advice about beauty and personal care.

"Sally was part of a wave of women entrepreneurs who pioneered both fashion and beauty empires for women created by women," Lowenstein said. "She really spoke to the needs of all women regardless of age and economic backgrounds, encouraging them to be bold, outspoken, and beautiful."

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CVS Pharmacy brings largest new format flagship to Times Square

BY David Salazar

WOONSOCKET, R.I. — CVS Pharmacy’s largest location featuring its new store format is now open to shoppers at the “crossroads of the world.” The company’s new two-story flagship Times Square location features CVS Pharmacy’s expanded health and beauty focused format the company rolled out earlier this year.

"We're excited to bring our enhanced customer experience to Times Square, one of the world's most vibrant and visited neighborhoods," said CVS Pharmacy SVP front store business and chief merchant Judy Sansone — who discussed the new format with Drug Store News in April. "This store features the newest experiences CVS Pharmacy has to offer in health, wellness and beauty."

The store features “Discovery Zones” that let shoppers browse an assortment of products across such themes as healthy eating on the go, advanced skin care, sleep and mood, and connected health, among others. The company’s new elevated beauty assortment will feature prominently and include a K-Beauty pop-up shop within the store featuring nearly 500 Korean beauty products across skin care and beauty, including cosmetics, masks and personal care products curated in partnership with the pop-up shop’s co-creator, Korean beauty expert Alicia Yoon of Peach & Lily. This follows the company’s roll out of its K-Beauty HQ to 2,100 locations with Yoon.  

Also featuring prominently is the retailer’s “moving from sick-care to self-care” OTC aisles, which focus on active nutrition, connected health, immunity and sleep. The product selection includes products for holistic solutions, a broader selection of vitamins and supplements and expanded nutrition products that include protein powders and superfood mix-ins. The new store also will showcase CVS Pharmacy’s recent better-for-you food efforts, including various healthy eating “Trend Zone” displays that include paleo, raw and vegan snacks. About half of the store’s food options will be healthier food choices.

Beyond the front-store features, the new store also includes expanded health services. In addition to a MinuteClinic walk-in clinic, the flagship features an Optical Center where patients can receive comprehensive eye exams, diagnosis and treatment of eye disease, as well as contact lens fittings and prescriptions. The store also includes the company’s new pharmacy personalization efforts, including digital tools in its mobile app that help with medication adherence.

The company also is bringing its ever-evolving digital offerings to shoppers at the new location, including CVS Curbside, payment in the mobile app through CVS Pay and mobile management of ExtraBucks Rewards.

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NYT’s Corner Office features Sundial Brands’ Richelieu Dennis

BY David Salazar

The executive featured in the most recent installment of the New York Times’ Corner Office series will be familiar to readers in the CPG space. The column, published on Sept. 22, features an interview with Sundial Brands CEO Richelieu Dennis.

In the interview, Dennis discusses growing up moving between Liberia and Sierra Leone and the precursor times to his business — started with his mom and his college roommate Nyema Tubman — when he would sell the soap he made on the street. He also discusses the drive that was instilled in him by the entrepreneurial efforts of both of his grandmothers.

With Sundial Brands, Dennis has sought to focus on oft-overlooked consumers, and Dennis is widely credited as the pioneer of the idea of the New General Market — a new way of approaching multicultural, cross-demographic consumers by highlighting commonalities while celebrating difference.

“It is not a segmentation approach; it is an approach of inclusion,” Dennis told Drug Store News in 2015. “It also is not part of a multicultural or ethnic strategy; it is a multi-need strategy in which the heterogeneity within … and the similarities across populations are simultaneously acknowledged and understood.”

To read the full interview, click here.

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