BEAUTY CARE

Coty announces partnership renewal with Information Resources Inc.

BY Antoinette Alexander

CHICAGO Coty Inc., whose brands include Sally Hansen, Rimmel and N.Y.C. New York Color, has renewed its business with Information Resources Inc.

Under the multi-year agreement, IRI will provide marketplace information and business insights for all of Coty’s business units.

In addition to consumer panel and audit services, Coty will utilize IRI InfoScan. This census-based scanner tracking service will provide Coty with data and insights to fuel more effective business analyses and decision support processes at retail. InfoScan leverages data from more than 44,000 stores on a weekly basis across the food, drug, mass and convenience channels.

“Our extended relationship with Coty solidifies IRI as the powerhouse in the beauty market information solutions space,” said Steve Johnson, executive vice president and general manager of IRI Healthcare and Personal Care Solutions Group. “IRI’s rich consumer insights will empower Coty to quickly identify potential issues and opportunities, take action against them, and ultimately leverage this information to win at the shelf.”

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Garnier launches Fructis hair products formulated for wavy hair

BY Antoinette Alexander

NEW YORK Garnier has introduced its new Garnier Fructis Wonder Waves shampoo, conditioner and stylers—the first collection from Garnier Fructis customized for wavy hair that controls, smoothes and shapes waves.

Customized to meet the needs of wavy hair is the new Garnier Fructis Wonder Waves Shampoo Fortifying Shampoo and Fortifying Cream Conditioner. The lightweight formula features a curve-enhancing polymer that helps define waves.

To inject hair with volume, there’s the new Body Boost Fortifying Shampoo and Body Boost Fortifying Conditioner. For styling wavy hair the collection includes Wonder Waves Wave Defining Mousse and Wonder Waves Enhancing Spray. The collection also includes Style Full Control Mousse that promises to provide volume and hold while maintaining the conditioning hair needs.

The products, priced at $3.99 each, will be available at retail beginning January.

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Carma Labs unveils MyCarmex.com Web site; users urged to ‘kiss and tell’

BY Michael Johnsen

MILWAUKEE Carma Laboratories last week unveiled its new web site: http://www.mycarmex.com, featuring a viral ad campaign developed by Bolin Digital that allows users to upload their headshots, apply a virtual Carmex “kiss” and email, along with a personal message, to their friends and family.

“We know that Carmex users are serious about their lip balm and they also have a passion for enjoying life,” said Paul Woelbing, president of Carma Laboratories. “The new web site reflects this lifestyle and enables our customers to insert Carmex fun into more than just their pocket or purse,” he said.

“For years we have had to ward off rumors that our lip balm is addictive, even though all Carmex products are in full compliance with the Food and Drug Administration. However, I cannot make that claim about mycarmex.com—the new Web site may be habit-forming.”

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