BEAUTY CARE

Coty, Amazon Echo Show partner on personal beauty assistant

BY Gisselle Gaitan

Coty has announced a partnership with Amazon on a new personal beauty assistant designed to bring on-demand, occasion-based look planning that is determined by personal attributes such as hair, eye and skin color. Called Let’s Get Ready, the visual skill was designed specifically for Echo Show, Amazon’s first Echo device with a screen.

“Digital innovation with a focus on voice and virtual assistants is a key part of our digital strategy as we aim to bring consumers frictionless beauty experiences. We’re thrilled to be leading the market with the introduction of a visual beauty skill in the U.K., inspiring consumers to both hear and see new beauty looks as well as step-by-step tutorials. Further, this skill allows us to deliver an authentic and personalized experience for beauty enthusiasts that happens near real time, delivering customized looks in the context of a person’s lifestyle and personal attributes,” Jason Forbes, Coty chief digital and media officer said.

Let’s Get Ready can deliver more than 2,000 unique combinations of hair, eye and skin color for various event types. Also included within the assistant are visual “how to’s” and quick tips with recommended products from Coty’s portfolio, which includes Clairol, Rimmel, Max Factor, Bourjois, and Sally Hansen. Other options available to users are the ability to add products directly to their Alexa shopping list, and syncing with Facebook’s calendar to suggest looks for upcoming events.

“Our Consumer Beauty brands — Clairol, Rimmel, Max Factor, Bourjois and Sally Hansen — are all about helping consumers express ‘your beauty, your way.’ Collaborating with Amazon for the Let’s Get Ready skill is a perfect way to enable self-expression tailored for each individual with an emphasis on physical characteristics, personal style, trend preferences and specific events,” Nick Sedgwick, Coty consumer beauty, GM, UK and Ireland, said.

The assistant will be available in the U.K. on the Echo Show, as well as other Echo devices in January.

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BEAUTY CARE

CoverGirl intros Katy Kat Gloss

BY DSN STAFF

CoverGirl’s Katy Kat line is expanding. The brand’s collaborative line with pop star Katy Perry now includes Katy Kat Gloss, a 12-SKU line of high-pigment liquid lip gloss. The launch is accompanied by a new commercial starring Perry touting the product.

The lip gloss is designed to deliver on vibrant colors while also providing moisture and shine, CoverGirl said. The line includes such colors as White Catillac, Cobalt Kitty, Purrple Paws and Cateloupe, among others. Each lip gloss has a cat-shaped “kitty cap” that CoverGirl said was inspired by Perry.

The Katy Kat collection previously included pearl and matte lipsticks, eyeliner, mascara, and pearl shadow and highlighter.

Katy Kat Gloss will be available nationwide with a suggested retail price of $6.99 to $8.99.

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CVS Beauty Mark
BEAUTY CARE

CVS Pharmacy commitment looks to make a ‘mark’ on beauty images

BY David Salazar

CVS Pharmacy is making a new commitment to transparency in beauty imagery. The Woonsocket, R.I.-based retail division of CVS Health will be creating standards for post-production alterations to imagery for beauty in its stores and marketing materials, as well as on social media and its websites.

The company also is introducing the CVS Beauty Mark, which will be used to distinguish images that haven’t been materially altered, which it defines as changing or enhancing a person’s shape, size, proportion, skin or eye color, wrinkles or other individual characteristics.The initiative also will see the retailer requiring transparency on any images that have been materially altered by 2020.

“As a woman, mother and president of a retail business whose customers predominantly are women, I realize we have a responsibility to think about the messages we send to the customers we reach each day,” CVS Health vice president and CVS Pharmacy president Helena Foulkes said. “The connection between the propagation of unrealistic body images and negative health effects, especially in girls and young women, has been established. As a purpose-led company, we strive to do our best to assure all of the messages we are sending to our customers reflect our purpose of helping people on their path to better health.”

The CVS Beauty Mark will start appearing this year on CVS Pharmacy-produced beauty imagery, and the retailer said its goal is to have transparency on all images in its beauty aisles by 2020.

“We’ve reached out to many of our beauty brand partners, many of whom are already thinking about this important issue, to work together to ensure that the beauty aisle is a place that represents and celebrates the authenticity and diversity of the communities we serve,” Foulkes said. “We’ve been inspired by their willingness to partner with us to redefine industry standards around this important issue for the well-being of all of our customers.”

 

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