BEAUTY CARE

Coty to acquire Philosophy

BY Allison Cerra

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Coty said it would acquire Philosophy from global alternative asset manager the Carlyle Group. The acquisition of the Philosophy product line — which is sold in Sephora, Ulta and other premier retailers, and is expected to generate sales of more than $200 million in 2010 — will diversify and enhance Coty’s prestige division.

Financial terms of the transaction were not disclosed.

"Philosophy is one of the beauty industry’s most prestigious brands and a fantastic addition to the Coty family," said Bernd Beetz, Coty CEO. "This acquisition will allow Coty to strengthen its presence in the skin care category, which is one of our key strategic objectives."

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Vaseline Intensive Rescue seeks to end dry skin

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. Vaseline Intensive Rescue, a Unilever brand, is on a mission to rescue dry skin this winter by sending out the Dry Skin Patrol team.

The team is comprised of real women who know what it’s like to have dry skin and is charged with putting their skin and lotion to the test at some of the country’s harshest winter activities for skin. Serving as the team’s leader is Wendie Malick, an actress and star of TV Land’s "Hot in Cleveland."

 

Vaseline Intensive Rescue, a line of therapeutic body lotions, found the women blogging about their dry skin online and sent them the product. Now, the brand has rallied the group to become ambassadors for their mission to deliver 1 million good skin days by the end of the winter season. The Dry Skin Patrol members will get face-to-face with some brutal dry-skin torture tests, including the:

  • Philadelphia Marathon;

  • Aspen Winternational;

  • Coney Island Polar Bear Plunge; and

  • John Beargrease Dog Sled Marathon.

 

At each event, Vaseline will give out free samples and offer skin care advice. All of the samples distributed will count toward Vaseline’s goal of delivering 1 million good skin days this winter.

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EcoTools expands, updates cosmetic brushes

BY Allison Cerra

GURNEE, Ill. EcoTools is brushing up on its cosmetic accessories.

The eco-friendly bath and beauty products maker announced the availability of three brand-new cosmetic brushes and two revised brush sets, which now can be purchased at Ulta and Walgreens.

 

New to the EcoTools collection are:

  • The bamboo Minishing Kabuki ($6.99), which has varying hair lengths to provide a sheer, delicate finish that is soft on skin;

  • The bamboo smudge eyeliner brush with sharpener ($3.99), which features a two-in-one design to streamline smudging and sharpening; and

  • The recycled aluminum retractable foundation brush ($5.99), a polished, portable brush prepped for storage and featuring recycled aluminum and a retractable design.

 

In addition to the new products, the bamboo six-piece brush set ($12.99) has been upgraded to a fold-over hemp bag with separate compartments. Additionally, the bamboo five-piece travel brush set ($9.99) offers a larger zip-up pouch that houses both brushes and beauty essentials. Both products now feature cork in the case closure and zipper for a natural, neat finish.

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