BEAUTY CARE

Costco to carry Lily.B eye cream

BY Antoinette Alexander

SCOTTSDALE, Ariz. — The maker of Lily.B, a line of natural skin care products, has inked a partnership with Costco to carry its Lily.B multi-action rescue ultra eye cream at a special low price for a limited time at 20 pilot Costco locations in eight states.

"We were very excited when Costco approached us about Lily.B multi-action rescue ultra eye cream. After trying the product and seeing the eye cream placement in Parents magazine, Costco decided to test the product in 20 locations across the [United States]," Lily Blue LLC founder Liz Bishop said. "Through June 30, you can find Lily.B ultra eye cream in select Costco stores, specially priced at $27.99."

Lily.B products are made with natural botanicals and sea-sourced ingredients. The multi-action rescue ultra eye cream is designed to help reduce puffiness and under-eye circles while providing antioxidant protection and all-day hydration.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
BEAUTY CARE

P&G sues Vi-Jon over mouthwash bottle

BY Allison Cerra

CINCINNATI — Procter & Gamble announced that it has filed a lawsuit against a private-label manufacturer and distributor of mouthwash for allegedly violating the former’s intellectual property.

P&G claimed in its suit, filed in the U.S. District Court for the Southern District of Ohio, that Vi-Jon’s mouthwash product carries a bottle and label shape design that is too similar to P&G’s Scope Outlast mouthwash.

The lawsuit seeks to stop Vi-Jon from violating P&G’s intellectual property, including its design patents, trade dress, trademarks and copyright, and to stop the company from selling the infringing products.

"Scope has invested in significant [research and development] to bring this product to market, and we take very seriously issues related to our intellectual property and competitive advantage," P&G Oral Care group president Charlie Pierce said. "Vi-Jon is using and benefitting from our intellectual property, which we developed and promoted at great cost. We’re taking this action to prevent consumers from being misled and to protect our business."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
BEAUTY CARE

JPC sponsors Spring Fest 2011 in Miami

BY Antoinette Alexander

NEW YORK — Ethnic hair care brand Johnson Products is sponsoring this Memorial Day weekend Spring Fest 2011 in Miami and will promote its Ultra Sheen Men product line at the festival.

Known as Radio One’s Annual Birthday Bash, the festival features some of the hottest acts in hip-hop, reggae and R&B. Targeted to the "urban gentleman," defined as a trendsetting man with style and swagger, JPC plans to shine a spotlight on Ultra Sheen Men during Spring Fest 2011 by promoting its products and its "Step Up Your Game" mantra to festival attendees.

"We at Johnson Products Co. are thrilled to support Spring Fest 2011 in Miami this year," stated Robert Hudson, brand manager for JPC. "This partnership reflects our commitment to engage consumers in entertaining and fun environments, and provides an opportunity to introduce our Ultra Sheen Men products to our target audience in a creative and nontraditional way."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?