BEAUTY CARE

Cosmoprof North America recognized by trade show media groups

BY Gisselle Gaitan

On the heels of Cosmoprof North America, an internal B2B beauty trade show, hosting a preview of emerging beauty trends from around the globe, the company has announced that it has been recognized by two trade show media groups — the Trade Show News Network and Trade Show Executive.

The TSNN placed the company in the 68th spot on its list of Top Trade Shows for 2017. Cosmoprof North America also qualified to be chosen as one of TSNN’s Top 25 fastest-growing trade shows in attendance and net square footage.

Cosmoprof also won the TSE’s Fastest 50 awards trade shows, which is based on the highest percentage of growth in the net square, number of exhibiting companies and number of attendee’s categories.

The 2017 Cosmoprof North America show held at the Mandalay Bay Convention Center in Las Vegas from July 9 to July 11, delivered 36,787 attendees — which is 9% up from the previous year — and 1,278 exhibitors from different countries, also up an additional 9% from 2016. The show floor space covered 293,306 sq. ft. of space, with an increase of 4% from the year before.

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Rembrandt brings whitening strips to major retailers

BY Gisselle Gaitan

Consumers who are looking for a brighter, whiter smile may be able to achieve that goal with the latest launch from Rembrandt — the 1 Week Whitening Kit. Now available in nearly 4,500 Walgreens, Walmart and Target locations, the product contains custom-fit whitening strips that allow 90% more stain removal than brushing alone, the company said.

“Rembrandt is the original at-home teeth whitening brand, and we continue to innovate and bring scientifically proven products to the market so consumers can achieve their best smiles right from the comfort of their own home,” Don Cumming, global brand director for Rembrandt, said. “The 1 Week Whitening Kit is the perfect tool to add to your dental care routine, especially when you’re preparing your smile to look its best for your most important moments; and now it’s easy to find on-shelf at some of the nation’s largest retailers with the new product locator on Rembrandt.com.”

Rembrandt’s whitening kit is made with enamel-safe ingredients used by dentists to remove deep stains, the Grand Rapids, Mich.-based company said. The kit also contains 14 day’s worth of whitening treatment in half the time, retailing for the suggested price of $24.99.

Further product information can be found on the company’s website alongside a store locator for the kits.

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Dr. Sheffield’s joins the charcoal trend, unveils new toothpaste

BY Gisselle Gaitan

A new addition has come to Dr. Sheffield’s certified natural toothpaste line. Joining the on-going trend of charcoal, the company has added activated charcoal to its portfolio, which already includes the extra whitening, natural wintergreen, natural peppermint and sensitive care offerings.

The key ingredient, charcoal, has the ability to absorb impurities and remove stains when brushing, the company said. Activated charcoal toothpaste also removes plaque, food particles and stains from coffee, tea and wine.

“Dr. Sheffield would never have envisioned a future where toothpaste would be filled with synthetic substances. We’re on a mission to clean up toothpaste and bring our effective natural formulas to families across the country,” Jeffrey Davis, president and chief executive officer at Sheffield Pharmaceuticals, the parent company of Dr. Sheffield’s Naturals, said.

Activated charcoal is tasteless, odorless and balances pH levels to help eliminate the bacteria that causes bad breath, the company said. The product is formulated from eco-friendly sustainable coconut husks, real peppermint flavor, coconut oil, natural pectin from orange peels and aloe vera, which provides moisture protection to soothe the mouth.

Dr. Sheffield’s natural toothpaste varieties are available for purchase at CVS, Harmon Discount, and Bed, Bath and Beyond’s website. All products within the company’s portfolio are certified, according to the Natural Products Association, and do not contain fluoride, GMOs, synthetic detergents, foaming agents, artificial colors, flavors or sweeteners. The brand also is certified cruelty-free by Leaping Bunny.

Further product information can be found on Dr. Sheffield’s website or social media accounts.

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