BEAUTY CARE

Cosmoprof North America announces indie brands for ‘Spotlights’

BY Antoinette Alexander

 

NEW YORK — Cosmoprof North America is bringing back its exclusive initiative Spotlights, which debuts within the Discover Beauty program, for the fourth consecutive year to highlight artisanal brands with unique products.

Centrally located within the Discover Beauty area of the show, Spotlights is a curated initiative welcoming the best of niche prestige beauty brands. A popular destination for attendees and buyers, the highly stylized area gives the feeling of walking through a high-end department store where the open layout gives way to the individual brands displayed on select countertops.

The 2015 Spotlights lineup features 20 brands handpicked by the CPNA team. Some of the brands confirmed to date include:

12 Benefits
12 Benefits is a niche brand and fast becoming an industry leader in high-tech hair care. The formulas set them apart, as does their signature pink-and-white packaging. Each 12 Benefits hair preparation offers a dozen benefits, from sealing hair color to healing damaged follicles to boosting shine.

AYRES Beauty
Inspired by Buenos Aires, AYRES Beauty evokes the South American city’s blend of cultures. Featuring three scents: Midnight Tango, Pampas Sunrise and Patagonia. Available in: body lotion, shower cream, body butter, body polish and bar soap.

Cheryl Lee MD Sensitive Skin Care
Introducing patent-pending TrueLipids Skin Barrier Optimization Technology. Invented by a NIH-trained dermatologist, the line offers anti-aging formulations with answers for redness, dry skin, enlarged pores, excess oil, irritation and allergy. The technology brings a whole new meaning to hypoallergenic, non-toxic, multitasking skin care for all ages and skin types.

Dermovia
Dermovia introduces Lace Your Face Mask collection, a skin care treatment featuring LaceTex gauze compression shapewear that allows full mobility while delivering transforming treatment to lift and restore healthy skin. Each facial mask is infused with 30ml of clinically formulated serum that effectively targets various skin conditions and yields long-lasting benefits.

Ella + Milla
Ella+Mila was born from the idea of creating an eco-friendly yet high-end product. The luxury brand's color range promises on-trend high-fashion shades, from pastels to metallics. Often likened to gel, the Ella+Mila formula is a long-lasting luxury innovation: five-free, cruelty-free, vegan/PeTA certified, quick-dry, high-shine and made in the United States.

Fallene
TiZO by Fallene is extreme cosmetic elegance. TiZO sunscreens use gentle mineral filters of titanium dioxide and zinc oxide to stop the damaging effects of the sun before it ever even reaches the skin. The products are safe, gentle and versatile enough for all skin tones and types, providing protection and nurturing more youthful looking skin while protecting the results of professional treatments. Fallene is introducing The TiZO Photoceutical Therapy Skincare Regimen.

Naturally Bare Eco Couture Natural Body Care
Naturally Bare, Eco couture natural products offer eco-friendly packaging, natural with some organic ingredients, body care, candles, Reiki infused perfume oil rollers and fine fragrances. The natural foundation of products is infused with a small amount of couture clean phthalate and paraben-free custom fragrances and essential oils.

Rev-Eye-Visco by Blu Seth Farms
Rev-Eye-Visco Power-Packed Eye Fix Advanced Eye Treatment is a mix of natural botanical extracts, power peptides and super vitamins all specifically chosen to remove dark circles, decrease puffiness, visibly reduces wrinkles and restore a more vigorous appearance.

Hey Honey
Hey Honey is dipping into the pot-of-ages-past to reinvent holistic skin care. The skin care line uses propolis and honey as key ingredients. Featuring a line of healing and rejuvenating products, Hey Honey is designed for a busy lifestyle and offers minimal steps and immediate results.

Simple Sugars
Simple Sugars is an all-natural skincare line especially formulated for sensitive skin. Simple Sugars' full line of facial, body, and foot scrubs cleanse, exfoliate, and moisturize, leaving you with soft, smooth, great-looking skin. One product makes complete skincare simple with no phthalates, parabens, PEGS, or sulfates.

SoCozy
Celebrating 20 years of Cozy Cuts for Kids and one million haircuts, Cozy Friedman is taking a stand. The children’s hair expert and entrepreneur is redefining the entire children’s hair care experience with her new and improved SoCozy collection of salon quality hair care products.

Sole Serum
Working together, the Sole Serum formula reduces inflammation, calms, moisturizes, and  rejuvenates the feet while melting the pain away for up to two hours. Forbes named Sole Serum one of 2014’s most innovative beauty products.

Spongelle
Spongelle Beyond Cleansing Body Wash Infused Buffers offer 4-in-1 benefits: wash, exfoliate, massage and nourish Each buffer is infused with proprietary ingredients and custom blended fragrances and will last from five washes to more than 30 washes.

Tassel
Tassel bridges the gap between beauty and jewelry with embellished headbands. All pieces are fully adjustable and backed with genuine leather and a signature tassel charm. Embellished hair elastics do double duty as bracelets.

Z Skin Systems
ZSSTM is a nutrition-focused skin care company. Made with the key ingredient zeaxanthin, each patented skin care regimen integrates naturally derived ingredients that are rich in antioxidants and essential nutrients. Formulated by nutricosmetic and skin care scientists, each Methodcombines dietary supplements and an all-natural Nutri-serum.

Cosmoprof North America will take place July 12 to 14, 2015 at Mandalay Bay Convention Center in Las Vegas. This year’s event will welcome more than 950 exhibiting companies from 40 countries and expects more than 27,000 attendees to the three day show.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

New Banana Boat Sun Care offerings deliver multi-skin benefits

BY Antoinette Alexander

SHELTON, Conn. — Energizer Personal Care, the makers of Banana Boat brand sunscreen, has announced the availability of three new product innovations in mass grocery and drug retailers nationwide that feature multi-skin benefits.

New for 2015 are the Banana Boat SunComfort Clear UltraMist Sunscreen, Banana Boat Dry Oil Clear UltraMist Sunscreen with Argan Oil, and Banana Boat Sport Performance Lotion Sunscreen with Powerstay Technology.
 
"Today, people are looking for sun care products that offer multi-skin benefits that go beyond UVA/UVB protection, like water-resistance, ease of application and comfort," stated Chris Carballo, senior brand manager of Banana Boat brand sunscreens. "Banana Boat's new SunComfort Clear UltraMist Sunscreen is a great example of this — it provides broad-spectrum UVA/UVB protection and water resistance, but also allows sand to easily brush off and has moisturizing benefits. We're very excited to introduce this new product alongside other reformulated innovations to the Banana Boat portfolio this year."

The SunComfort Clear UltraMist Sunscreen allows sand to easily brush off and moisturizes to relieve dryness caused by sun, chlorine and salt water. SunComfort Clear UltraMist Sunscreen is available in SPF 30 and 50+.

Banana Boat has reformulated its Dry Oil Clear UltraMist Sunscreen to include argan oil. This lightweight, dry oil formula goes beyond sun protection, leaving skin feeling silky-smooth and moisturized. The Clear UltraMist delivers one touch spray for quick, easy coverage with a lightweight, non-greasy feel. Dry Oil Clear UltraMist Sunscreen with Argan Oil is available in SPF 4, 8, 15, and 25.

Building on the Sport Performance Clear UltraMist Sunscreen with Powerstay Technology introduced last year, Sport Performance Lotion Sunscreen with Powerstay Technology was specifically designed for the sport enthusiast and active individual who doesn't want to be slowed down when out in the sun. The lotion's formula is lightweight, sweat resistant, water resistant (up to 80 minutes), quick absorbing, non-greasy and won't run in eyes. Sport Performance Lotion Sunscreen with Powerstay Technology™ is available in SPF 15, 30, 50+ and 100.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

New hygiene product geared toward men, baby boys

BY Antoinette Alexander

ATLANTA — Woody Wipes has created personal hygiene wipes specifically for men and baby boys, in an attempt to address and tighten the gender gap evidenced by relatively barren shelves in male hygiene sections of retail stores across America compared with that of women.

Woody Wipes' aim is to go above and beyond the performance of your average wipes in order to meet the demands of a man, as well as a baby. The flushable wipes are strong enough to knock out stench but ultra-mild so they clean without drying the skin, according to the company.

Woody Wipes is currently not available in stores, but the owner of the brand is ready to license Woody Wipes to interested parties that are willing to take the brand to the next level.
 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?