Cosmetics slowly recovering from recession
Sales of color cosmetics lost some of its shimmer during the recession as beauty mavens reduced purchase cycles, traded down to value brands and cut back on experimenting with new products. However, consumers are returning to the category, which is likely to spell strong sales for spring and beyond.
According to a U.S. Color Cosmetics report by market research firm Mintel, sales of cosmetics are forecast to increase 22% between 2012 and 2017 to reach an estimated $10.3 billion as manufacturers, retailers and marketers highlight the best performing product lines and further develop products that resonate with consumers, such as multifunctional cosmetics and those geared toward ethnic women.
While young women will continue to be at the core of the cosmetics market, Mintel suggested that cosmetic minimalists, such as older women, can play an active role in the segment.
“Manufacturers should consider the factors that older women are more likely to consider important when choosing cosmetics — namely moisturizing, anti-aging and whitening/brightening — when creating product formulations, and employ more comprehensive targeting efforts to attract older female consumers for these types of products,” Mintel stated.
Furthermore, a report released earlier this year by the NPD Group found that more than 8-in-10 (86%) said that they use makeup products with skin care benefits. In addition, 61% of the women surveyed said they use makeup products with benefits that are similar to the ones contained in their skin care products.
Regardless of age, moisturizing and SPF protection are the two most sought after benefits in all makeup products, according to NPD. Older women are more likely to seek products that pack moisturizing and anti-aging benefits, while younger women prefer products that help control oil and acne.
Where are consumers shopping for beauty? According to Mintel’s data, many are heading to the drug stores. Drug stores are the leading single retail type for the market, capturing a 20.4% share of the market in 2012. Respondents to Mintel’s survey reported buying nearly all varieties of color cosmetics most often at drug stores, closely followed by Walmart and mass merchandisers.
Ranir to unveil rebranding at PLMA
GRAND RAPIDS, Mich. — Ranir, a maker of consumer oral and personal healthcare products, is unveiling its rebranding at the PLMA’s 2012 Private Label Trade Show in Chicago Nov. 10 to 13.
The Ranir brand is symbolized by a new logo and tagline, Customer Advantage ● Consumer Confidence, which reflects the company’s global reach with sourcing, manufacturing and sales capabilities, as well as a strong customer service focus and commitment to technology innovation for oral and personal care, the company stated. The rebranding is designed for long-term, sustainable growth with a deep strategic foundation.
“As a partner to global retailers and major brands, we value the trust our customers place in us when they put their names on our products, and the importance of quality and value to their consumers,” stated Ranir CEO Christine Henisee. “Our rebranding reaffirms that promise to our customers, our commitment to innovation and technology, and our global reach that offers local-market solutions.”
With team members from more than 30 nations and products on the shelves in more than 40 countries worldwide, Ranir is able to offer localized programs for its retailer-customers and their consumers. Ranir teams are committed to delivering tailored private-brand programs, the company noted.
Ranir’s redesigned website, Ranir.com, brings the company mission and values to life, with features that include customer interface, product information, a product catalog and direct email access to key company contacts.
EOS develops new 24-hour moisturizing shaving cream
NEW YORK — Personal care company EOS (evolution of smooth) is expanding its product portfolio with the launch of its new 24-hour moisturizing shaving cream.
Packed with natural conditioning oils, shea butter and antioxidants vitamins C and E, the new EOS moisturizing shave cream promises to provide a closer shave, help prevent razor bumps and nourish skin for 24 hours.
The paraben-free, nonfoaming cream formula is infused with six emollients to help protect skin from nicks and cuts. It is packaged in a soft-touch, ergonomic plastic bottle that doesn’t rust and is recyclable.
The shaving cream is available in several fragrances, as well as fragrance-free for sensitive skin. The price is about $3.49.