Cosmetics shoppers prefer brand names over natural ingredients
CHICAGO Opportunities exist for retailers and manufacturers when it comes to organic and natural products, as many cosmetic shoppers said they believe cosmetics are safe when they are free of “negative” ingredients; however, shoppers still want more education on organic and natural claims to justify paying the higher price, according to a recent study.
The U.S. study by market research firm Kairos Consumers found that consumers buying organic and natural cosmetics admitted they don’t know a great deal about what constitutes an organic or a natural product. When asked what makes a natural or organic product appealing to them, shoppers said safety and the absence of such “negative” ingredients as parabens, dyes and chemicals.
However, consumers do place a great importance on a brand’s reputation, which makes brand familiarity an important influencer. Consumers seem to know and understand conventional cosmetic claims or be more familiar with brand names, so they tend to favor buying them compared with products labeled “organic” or “natural,” according to the study, which included store audits and focus groups.
“Enormous opportunity exists for both manufacturers and retailers with established brands in organics or naturals, as consumers place great importance on familiar names. Smaller, lesser-known brands can also succeed by educating organic shoppers about the effectiveness of organic and natural ingredients, as many consumers in the study indicated a desire for this information,” stated Betsy Hoag, Kairos Consumers co-founder.
Bed Head expands offerings with hair accessories line
EL PASO, Texas Helen of Troy has announced the introduction of a new Bed Head line of fashion-forward and rocker-chic hair accessories, such as headbands, headwraps and hair pins.
The Bed Head hair accessories currently are available at Ulta stores.
The lines include the Bed Head superficial collection, featuring feathers, veils and big bows; the modern and metallic Bed Head heavy metal collection; and the Bed Head girly toys collection of fun and flirty pins and headwraps with neon colors and zipper details.
Bed Head superficial collection includes:
- Mesh bow headband with feathers ($7.99 MSRP)
- Brooch feather headband ($7.99 MSRP)
- Veil headband ($11.99 MSRP)
Bed Head heavy metal collection includes:
- Glitter assorted headband ($6.99 MSRP)
- Metallic head wraps ($5.99 MSRP)
Bed Head girly toys collection includes:
- Zipper bow bobby pin and enamel bobby pins ($4.99 MSRP)
- Metallic neon head wraps ($5.99 MSRP)
Carmex enters skin care category
MILWAUKEE Carma Labs, the maker of Carmex lip balm products, is expanding beyond lip balm for the first time with the launch of its new skin care product line: Carmex healing lotion and Carmex healing cream.
Carmex skin care products will be available exclusively at all Walgreens locations in the United States and Walgreens.com beginning in August, and through Drugstore.com beginning in September.
"For years customers have asked us to develop a skin care product that works as well as the lip balm," stated Paul Woelbing, president of Carma Labs. "We’re leveraging our 73 years of experience to bring the healing power of Carmex to skin and to give our customers what they’ve been asking for."
The lotion is for everyday use, while the cream is intended for more intensive healing.
Carmex healing lotion features aloe and vitamin E to moisturize, heal and protect skin from dryness. It has a light scent and is formulated for daily use.
Carmex healing cream is a thicker, more concentrated formula that penetrates deep into the skin to repair extremely dry, cracked skin. It features nine concentrated healing and moisturizing ingredients and can be used anywhere on the body. It is particularly effective on areas that typically get very dry, like the hands, feet, elbows and knees.
The suggested retail price for the new Carmex healing lotion and healing cream is $5.99 each.