HEALTH

Cosmederm Bioscience creates Web resource for those itching for answers on itch

BY Michael Johnsen

SAN DIEGO — Cosmederm Bioscience on Tuesday announced the introduction of ItchFreeZone.com, a new resource for all things itch. 
 
More than 300 million people suffer from acute itch every year and more than 110 million suffer from chronic itch conditions such as atopic dermatitis, psoriasis, seborrheic dermatitis and diabetic itch, the company stated. The new site addresses a wide range of topics from "Itch 101" basics to conditions and symptoms to recommendations on how to manage itch. Site visitors will find information on everything from how to treat a summer bug bite to advice for reducing itch during the winter.
 
"When itch sufferers searched online in the past, they'd have to dig through a variety of sources to get a 360 degree view of itch," said Sean Edwards, CEO and president, Cosmederm Bioscience. "We designed the ItchFreeZone to address this need and serve as an online education resource for anyone in search of itch-related information. Our goal for the ItchFreeZone is to empower visitors with the critical knowledge they need to help themselves, their loved ones or inform others."
 
ItchFreeZone visitors can expect the site to be updated seasonally with information relating to itch conditions. Additionally, the first 75 visitors to subscribe to the ItchFreeZone newsletter will receive a free copy of the book "Living with Itch" written by dermatologist and itch expert, Gil Yosipovitch.
 
The ItchFreeZone is online at www.ItchFreeZone.com.
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CRN ensures its voice is heard on the Hill

BY Michael Johnsen

WASHINGTON – The Council for Responsible Nutrition last week notched its 12th "Day on the Hill," where 75 senior supplement industry executives spend a day with legislators and their staffers discussing the predominant supplement issues of the day. 
 
"For CRN, it's always been a priority to ensure that our messages are being heard, that we let members of Congress know that there is a mainstream, responsible dietary supplement industry and to get those people in front of members of Congress," Mike Greene, CRN VP government relations, told Drug Store News. "[Last week] we reminded members of Congress and their staff that dietary supplements are regulated. We talked about all of the regulation that the responsible industry has been involved in, whether it be working with the Senate to get a serious adverse event report law on the books to provide post-market surveillance for dietary supplements, or, just last year working with Senators and the House of Representatives on the Designer Anabolic Steroid Control Act, which gave DEA more authority to remove anabolic steroids from the market and … anabolic steroids masquerading as dietary supplements."
 
In related news, the three proposed amendments to the National Defense Authorization Act regarding supplement regulation among the nation's military that CRN had characterized as duplicative of current laws, unnecessary and burdensome were not included in the final write-up of the bill, the association reported. 
 
"We know the amendments could be brought up at a later date, and CRN intends to continue building our relationships on the Hill, including keeping the lines of discussion open with Sens. Richard Blumenthal, D-Conn., and Sen. Dick Durbin, D-Ill., and making the case for getting illegal supplements off the market without interfering with the use and sale of legitimate dietary supplements," Greene said. "But for now, we credit this victory to all five trade associations working together to make sure that military access to supplements was not hindered.”
 
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Clif Bar to host first ‘CykelScramble’

BY Michael Johnsen

EMERYVILLE, Calif. – Clif Bar on Tuesday announced its first-ever company-hosted cycling event: Clif Bar CykelScramble. Inspired by company founder Gary Erickson’s love of cycling, CykelScramble is a free all-day bike relay race and family-friendly festival with gourmet food trucks, a beer and wine garden and a yet-to-be-announced headliner band. The event will take place at the Marin County Fairgrounds in San Rafael, Calif., on Saturday, Sept. 26.
 
“Clif Bar was born on a bike and CykelScramble is a reflection of what we stand for – athletic adventure, delicious food and a commitment to sustainability,” said Kevin Cleary, Clif Bar CEO. “We are thrilled to bring the community together at Clif's premier event.”
 
Fans will cheer on teams made up of four riders and one bike as they wind through the festival grounds on a mixed-terrain course featuring more than a dozen obstacles designed with input from Team Clif Bar athletes Hans Rey, Kirt Voreis, Katerina Nash, Todd Wells and Barry Wicks. Upon application, 60 teams will be selected based on originality of the team name and description. To encourage cyclists of all-levels to participate, riders can apply for either coaster (beginner), toaster (intermediate) or roaster (expert) competition classes by visiting www.CykelScramble.com now through July 15.
 
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