BEAUTY CARE

Cos. help diabetics brush up on importance of oral care

BY Antoinette Alexander

When one thinks of oral care, a bright, white smile and fresh breath might be the first things to come to mind, but it is critical not to forget the relationship between oral health and diabetes. This is especially important today, as the economy may be forcing many consumers to put off dental visits.

Research has shown that if blood glucose levels are poorly controlled, diabetics are more likely to develop serious gum disease and lose more teeth than nondiabetics. Like all infections, serious gum disease may be a factor in causing blood sugar to rise, and may make diabetes harder to control. Other oral problems associated with diabetes include thrush, an infection caused by fungus that grows in the mouth, and dry mouth, which can cause soreness, ulcers, infections and cavities.

Coming off the heels of American Diabetes Month, several oral care manufacturers and retailers once again have stepped up to drive home the importance of proper oral care and the link to diabetes. Such efforts are vital as, according to the American Diabetes Association, 23.6 million children and adults in the United States—or 7.8% of the population—have diabetes.

Diabetes also pressures an already fragile U.S. healthcare system with a hefty price tag estimated at $174 billion—the total cost of diagnosed diabetes in the United States in 2007—according to the ADA.

Colgate-Palmolive, which has high penetration in the Hispanic market, has teamed up with the ADA to reach out specifically to Hispanics, a high-risk community. Roughly 2.5 million Hispanic Americans suffer from diabetes or prediabetes.

As part of this year’s outreach, Colgate-Palmolive targeted Hispanic Americans via in-store activities, educational materials and participation in the ADA’s 3rd Annual “Feria de Salud Por Tu Familia” festival. In addition, Colgate Total spokeswoman and journalist, Myrka Dellanos, supported the initiative by sharing her own experience living with diabetes and the importance of oral health.

On the retail side, Rite Aid, for example, announced in September the kickoff of its annual campaign on diabetes management by supporting the ADA and dLife, an online diabetes resource. At the core of Rite Aid’s awareness campaign is a free 16-page educational diabetes guide. But there also is, among several other resources, interactive content available year-round at www.riteaiddiabetes.com. Topics highlighted on the site include oral hygiene.

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Unilever to close Calif.-based manufacturing plant

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. Unilever is shuttering its manufacturing plant in City of Industry, Calif., which manufacturers such personal care brands as Dove, Suave and Axe, and shifting the production to other company facilities in the United States, the company announced on Thursday.

The plant’s closure will affect 61 salaried and hourly employees.

Production from City of Industry will be transferred to Unilever sites in Jefferson City, Mo., and Raeford, N.C., in several phases beginning by the second quarter of 2010 and to be completed in the third quarter 2010.

City of Industry plant production is expected to finish during the third quarter of 2010, with the final plant closing expected to occur during that same time period.

“Continually achieving greater efficiencies across our supply chain network is essential to our business,” stated Dennis Myers, supply leader. “An extensive and careful analysis has shown that greater efficiencies can be achieved by shifting production to other company plants in the United States. This decision was not easily made, and in no way reflects the dedication or performance of our colleagues at the City of Industry facility.”

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Get Lashed! Lash Shops ‘pop’ up at CVS’ Beauty360 stores

BY Antoinette Alexander

NEW YORK POP Beauty has announced the opening of Get Lashed! Lash Shops exclusively at CVS’ Beauty360 stores.

There currently are four Beauty 360 stores in operation in Mission Viejo, Calif.; Palos Verdes, Calif.; Ridgefield, Conn.; and Washington, D.C. A fifth store in Yorba Linda, Calif., is scheduled to open Dec. 14.

The Get Lashed! Lash Shops are staffed with a lash consultant for personalized application. There are 15 lash looks to choose from. 

The collection includes:

  • Dressed Up Lashes ($10): “Ooh la la” looks ranging from Darling, which adds thickness and lusciousness, to Diva, which is ultra-flattering, long and jet black. Individual lashes can also be purchased to build up a look gradually and for the exact eye enhancement.
  • Icon Lashes ($12): Super sultry looks ranging from Liza, which releases your inner showgirl, to Twiggy, the ultimate fashionista 60’s lash flash, to Brigitte, which takes you from St. Tropez to Bardot.
  • Fantasy Lashes ($15): This collection includes Wonderland (a touch of whimsy and pink feathers), Fantasia (light-catching sparklers) and Rhapsody (tipped with black plumes).

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