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Corn organization launches Web site to educate about sweeteners

BY Alaric DeArment

WASHINGTON A trade organization representing the nation’s corn refiners has launched an advertising public relations campaign for high-fructose corn syrup.

The Corn Refiners Association has created a Web site, www.sweet-smarts.com, to “change the conversation” about the sweetener, which is found in food and beverage products ranging from soft drinks and juice to bread and yogurt.

“Scientific evidence continues to confirm that high-fructose corn syrup is no different from other sweeteners,” CRA President Audrae Erickson. “It is essentially the same as table sugar and honey and has the same number of calories.”

Some nutrition experts say that high-fructose corn syrup has contributed to the obesity epidemic. According to the Mayo Clinic, some studies have shown it to have adverse health effects on animals, though evidence in studies of humans is less clear.

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Tic Tac’s website asks visitors to vote for favorite ‘Tic Tac Moment’

BY Adam Kraemer

NEW YORK Tic Tac’s latest contest, in which consumers were asked to submit a 30-second video to the Tic Tac Web site, has entered its second stage as the public can now vote on a favorite clip.

Visitors to www.Miterntainment.com can view more than 45 “Tic Tac Moment” entries—the company describes a “Tic Tac Moment” as a feeling of joy, exhilaration, refreshment or something similar produced as a result of consuming a Tic Tac mint—and vote before July 3 to pick 16 semifinalists.

A panel of judges will then choose the winners. The grand-prize winner will receive $10,000 and the first-prize winner will earn a $1,500 Best Buy gift card.

Tic Tac kicked off the promotion in April with in-store displays and free in-store “Mintertainment” guides, which featured manufacturer coupons and a T2 All Access card, which offered discounts on restaurants, movie rentals and snacks, according to reports.

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Dibs releases single-serving bite-sized ice cream snacks in a bag

BY Jenna Duncan

OAKLAND, Calif. For added portability and ease in snacking, Dibs has released its chocolate-shelled ice cream snacks in single-serving bags, the company said.

“Today’s snackers lead fast-paced lives,” Jennifer Eiseman, Dibs Brand Snacks brand manager said in a statement released to media. “In this new portable format, what’s not to love? Dibs Snack Bag is the perfect solution for that irresistible craving around the clock.”

Dibs Bite-Sized Ice Cream Snack Bags come in boxes of 10 and are available grocery and retail stores across the United States. They come in two flavors: Nestle Crunch and vanilla and boxes retail for $4.99 to $5.99.

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