BEAUTY CARE

Coppertone unveils sunscreen innovations

BY Antoinette Alexander

MEMPHIS, Tenn. — Merck Consumer Care, the maker of Coppertone, and the scientists at the Coppertone Solar Research Center have announced the launch of two new sunscreen innovations — Coppertone Sport AccuSpray and Coppertone ClearlySheer.

Coppertone Sport AccuSpray offers active adults control of their application experience through a targeted, continuous spray sunscreen technology. The first-to-market and patented design enhancement was created to help reduce overspray that can result in mess and waste, while delivering the sun protection of the Coppertone Sport continuous spray line.

Coppertone ClearlySheer sunscreens offer new formulas, developed specifically for women who want sunscreen options customized for some of the many occasions when they are out in the sun. These new formulas include the new ClearlySheer for Sunny Days, which leaves a smooth, matte finish, and ClearlySheer for Beach and Pool, which provides water-resistant protection.

 

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EO Products changes name to Small World Trading Co.

BY Antoinette Alexander

SAN RAFAEL, Calif. — EO Products, a maker of natural and organic personal care products, has announced that it will now operate under its original company name, Small World Trading Co.
 
SWTC was founded in 1995 when it launched its first product line, EO. On the heels of the 2012 launch of the EveryOne line, the company has decided to rebrand to more specifically reflect a parent company to both of the product lines — EO and EveryOne brands, the company stated.
 
Steps are under way to formerly launch the new branding and identity and, within the next few months, SWTC will introduce a new URL and website redesign.

“When we started on this adventure 20 years ago, we had one line of products: EO. Now, with EveryOne, we are reaching more people in more places than we ever have before,” said Brad Black, co-founder of SWTC. “We love EO — it’s our baby — and it’s the right name for a one product business. Since we introduced the EveryOne line we’ve grown as a company, and in the process we’ve outgrown our name.”

“Nothing has changed except what we call ourselves,” said Susan Griffin-Black, co-founder of SWTC. “Going back to our SWTC origins, we are reaffirming our commitment to what kind of company we want to be moving forward — a company rooted in essential principles of doing the right thing and holding fast to the values that have made us who we are.”

 

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Kiss My Face gears up for summer with latest sun care products

BY Antoinette Alexander

NEW YORK — Natural personal care brand Kiss My Face has developed a new range of sun care products that use antioxidant defenders vitamin C and E, green tea, goji berry extract, olive oil, shea butter and aloe to provide a hydrating defense against the sun’s damaging rays.  

Furthermore, Kiss My Face has introduced a new any angle Air Powered Spray, available in select products, that delivers sunscreen without the use of chemical propellants. These are ideal for those hard-to-reach areas.

Kiss My Face also is expanding upon its specialty sun offerings with the new Tattoo Shade, a formula designed to keep tattoos looking sharp with its protective skin shield. In addition, the new Kiss My Face Sensitive Side SPF 30 offers 3-in-1 protection for sensitive skin with three times the hydrating protection. The sun care range also utilizes nature’s moisturizer nurtured from safflower seeds. The hydresia formula has been added to Kiss My Face’s Sun Spray Lotions for 2014.    

Kiss My Face sun care products utilize natural mineral sun blocking agents, titanium dioxide and zinc oxide and effective sunscreens to provide full broad spectrum UVA and UVB protection. The Kiss My Face sun range is free of parabens, oxybenzone and artificial fragrances. New products include:

  • Bare Naked SPF 30 Air Powered Body Mist ($15.99);
  • Cool Sport with Any Angle Air Powered Spray SPF 50 ($16.99); 
  • Kids Defense with Air Powered Spray SPF 50 ($16.99);
  • Sun Spray Lotion with Hydresia SPF 30 ($15.95 for 8 oz. and $21.99 for 14 oz.) and SPF 50 ($16.99 for 8 oz.);
  • Sun Spray Oil SPF 30 ($15.99);
  • Sensitive Side SPF 30 ($12.95 for 4 oz. and $3.99 for .75 oz.);
  • Tattoo Shade SPF 30 ($9.99);
  • After Play Air Power Crème ($11.99); and
  • Kids Defense Mineral SPF 30 ($14.99)

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