BEAUTY CARE

Coppertone teams up with soccer stars to inspire daily sun protection

BY Antoinette Alexander

Soccer star Christen Press

WHIPPANY, N.J.  — Bayer Healthcare, the maker of Coppertone, has kicked off a multi-year deal with U.S. Soccer and the National Women’s Soccer League to encourage the use of sun protection on and off the field.

Christen Press, star forward for the U.S. Women’s National Team, will be joined by fellow soccer stars Graham Zusi, Kelley O’Hara and Matt Besler as brand ambassadors for Coppertone.

Coppertone brand wants to remind families that using sunscreen is a critical step to protecting their skin. Athletes especially receive more UV exposure than the general public, spending long hours practicing outdoors often during peak sun hours. As soccer is one of the most-played sports by children ages 4 to 19 in the United States and studies have shown that outdoor sports increase the risk of sun damage during childhood, supporting the use of sunscreen for soccer players and their fan base will help encourage sun smart habits that can last a lifetime, the company stated.

“Sunscreen needs to be a part of everyone’s daily routine, especially athletes who are continually outside,” stated Elizabeth Hale, clinical associate professor of dermatology at the New York University Langone Medical Center and consultant to Bayer HealthCare. “It’s an important tool for helping to prevent sunburn, and when used as directed on the labeling with other sun protection measures, it can help reduce the risk of premature skin aging and even skin cancer. People should apply it every morning as a part of their daily routine.”
 

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Coty launches new Love2Love Bluebell + White Tea fragrance

BY Antoinette Alexander

NEW YORK — Hitting mass and drug retailers is the Love2Love Bluebell + White Tea fragrance, Coty has announced.

The scent instantly enchants with a burst of Italian bergamot, blueberry white tea and nectarine. The opening mingles with middle notes of orange flower, bluebell flower and jasmine sambac. An earthy blend of cashmere woods, sheer musk and white amber at the bottom is to represent the calming feeling that comes from being wrapped in your true love’s arms.

Love2Love Bluebell + White Tea, which was created by perfumer Clement Gavarry, is enclosed in a powder blue flacon embossed with white flowers and topped with a whimsical petal shaped cap.

The fragrance is priced at $9.99 (3.4oz/100ml eau de toilette) and $6.99 (8.0oz/240ml body mist).
 

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New Softlips Cube Hello Kitty collection to hit retail

BY Antoinette Alexander

TORRANCE, Calif. — Sanrio, parent company of Hello Kitty, and The Mentholatum Co.'s Softlips Cube 5-in-1 Lip Care will partner to launch a new lip balm collection beginning in July.

Packaged in a glass-like cube, each flavor is inspired by some of Hello Kitty's favorite things. The Softlips Cube Hello Kitty collection aims to hydrate, replenish, smooth, protect with SPF 15 and add a subtle sheen.

"Softlips has provided premium lip balms with a flavorful twist to women for over 20 years, and we are thrilled to team up with Sanrio for the new Softlips Cube Hello Kitty collection. This collaboration is the perfect fit for Softlips Cube, the lip balm that combines function and style, and Hello Kitty, the cute and sophisticated pop icon," stated Jean Legros, VP of sales and marketing, The Mentholatum Co.

The collection will debut with two Hello Kitty personalities and corresponding flavors, "Smart" with a crisp apple flavor and "Pretty" with a sweet passion fruit flavor, followed by "Cute" with a strawberry banana flavor in September. The fourth and final flavor, an exclusive mystery flavor, will be available as part of a four-piece gift set starting in November.
 
The individual Softlips Cube Hello Kitty balms will retail for $3.49 each and the four-piece gift set for $12.99 at retailers nationwide.
 

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